Fuel50

VP of Marketing

Pavilion

Pavilion is a private membership for high-growth operators who are looking to thrive in today's evolving business world.

Executive Member

Banzai

Banzai is a marketing technology company that enables businesses to create, deliver, and analyze engaging experiences with their audience. An engagement marketing experience attracts, engages, and delights audiences by driving audience participation, and being more personalized than traditional marketing and sales tactics. Our software platform features integrated applications to help businesses drive registrations to their experiences, host engaging experiences, and analyze the audience's journey across all marketing channels. These integrated applications include live and automated webinar promotion, live and automated webinar hosting, landing page content management, email automation, multi-channel attribution, and analytics.

Deep dives with the leaders in SaaS. This isn't a fluffy podcast. We're getting into the tangible, actionable ways you can leverage marketing to grow your business.

Check out the podcast here: https://learn.demio.com/podcast-categories/saas-breakthrough/

Host, SaaS Breakthrough Podcast

Director of Marketing

#GirlsClub

#GirlsClub is committed to changing the face of sales by empowering more women to earn roles in leadership helping reverse the zero growth trend of women leaders in sales. We address this by providing a cross-company community + a six-month exclusive training program. We value inclusion, education, hard work, and spirit.

We believe in the power of role models and integrity as passionately as we do authenticity and imperfection. We are initiative takers, people developers and esteem builders. We hold true that opportunity is abundant, and a community of support and encouragement will shine a light into corners where scarcity may still exist. We celebrate trail blazers, risk takers, working moms, and every single woman in the World who listened to her little voice that said, “More” and then did just that.

#GirlsClub Mentor

RevGenius

RevGenius is a community of revenue generating sales and marketing professionals brought together to learn, share, support and grow with each other.

Check out the podcast here: https://podcasts.apple.com/us/podcast/the-revenue-podcast/id1537439173

Sign up to join RevGenius here: https://vrlps.co/iLyyvJ0/cp

Marketing Host, The Revenue Podcast

Soft Robotics Inc.

- Contributed to development and implementation of new GTM Partner Distribution Channel including (but not limited to) the design and execution of onboarding/training/education programs as well as ownership of the strategy, key results and execution of the associated Channel Marketing Program.
- Consulted ~40 Channel Partners on Marketing and Business Strategy
- Planned and executed first ever Soft Robotics Partner Conference – in Ireland
- Designed downstream OKRs and KPIs
- Increased SQLs from Q4 2019 to Q1 2020 by 47.5% and from Q1 to Q2 2020 by another 2.2%

Senior Marketing Manager

- Led all downstream marketing and sales enablement strategy, execution, analytics, operations and results. Included (but not limited to) lead management, content management, social media, website, demand generation, all events and tradeshows, education and training and channel marketing.
- Set strategy for all marketing channels and forms including social media, blog, long form content, partner content, sales enablement, email marketing, videos, webinars, events and more
- Responsible for development of internal and external training, education and communications through powerpoint presentations, video, email newsletters, digital asset management and more
- Designed and implemented all processes, workflows related to marketing, lead management, channel and sales enablement
- Implemented the Gripper Guys Campaign, distinguishing a new brand for Soft Robotics - maintained a 43% average email open rate over a one year period

Manager, Marketing

- Designed and created entire Marketing Program including implementing and building multiple CMS and Marketing Automation platforms (Marketo, Hubspot and Salesforce)
- Responsible for sales and marketing operations and analytics as it related to aggressive and growing sales revenue goals.
- Ensure Sales and Marketing alignment in processes and operations spanning multiple systems

Commercial Operations Manager

- Employee #10 at Soft Robotics
- Managed a fast, start up office as well as calendar and objectives of Chief Executive Officer

Executive Assistant To Chief Executive Officer

Great Hill Partners

- Promoted to EA from Meeting Services Position – the first person in the company’s history to ever be promoted internally to this position
- Managed and scheduled complex domestic and international travel arrangements, internal and external meetings, general calendaring, and expense reports for two managing partners, two vice presidents and two associate investment professionals
- Stayed organized, flexible, efficient and positive in a high paced environment with constant change
- Collaborated with team to ensure the highest level of customer service
- Communicated with high level executives and leadership teams with professionalism and discretion

Executive Assistant

- Maintained a busy and evolving corporate calendar of multiple meeting rooms, supporting the entire firm
- Managed catering and ordering responsibilities to ensure the highest customer service for all meetings and guests

Meeting Services Coordinator

Bad Habit Productions, Inc.

Bad Habit Productions, Inc. is a 501(c)3 non-profit theatre dedicated to creating dynamic, innovative productions. We celebrate literary merit, examine human nature, and explore imaginative design. BHP is committed to providing audiences with high-quality, professional theatre experiences that are accessible and affordable.  We foster new talent in the Boston theatre scene, thereby encouraging a vibrant, connected environment for artists while enriching the Boston arts community.

www.badhabitproductions.org

Assistant to the Producing Artistic Director

Company Manager

Namaste Boston (DBA Om Boston)

A registered LLC that offers marketing to local yoga studios and wellness centers through the website, newsletters and social media of Om Boston. Studios and wellness centers promote their upcoming trainings, workshops, classes and events through Om Boston, while practitioners can use Om Boston as a one stop shop to see all upcoming happenings in their area. A monthly newsletter circulates to over 1400 subscribers detailing the month's events.

Co-Founder and Owner

VP Marketing at Banzai 🔥 Marketing | Brand | Communications

Results oriented and revenue-driven marketing and business executive. Experience within a wide range of disciplines including demand generation marketing, operations and analytics, channel development and marketing, sales enablement/training/education, brand and communications, and business strategy. Very familiar with (and comfortable optimizing) platforms including: Marketo, HubSpot, Salesforce.com and more. Adds the most value when there is an opportunity to establish and cultivate crucial relationships with key internal and external stakeholders at all levels, fostering trust using emotional intelligence and business strategy expertise to deliver top quality results. Uniquely understands the challenges associated with small and start up businesses – especially as it relates to culture, leadership and business objectives. Extensive experience strategizing and consulting top level executives at businesses of all sizes. Highly experienced (and excited about) building marketing function from 0-1.

CORE BUSINESS SKILLS:
-Effective Marketing for Startups
-Sales Enablement
-Marketing Plan Development
-Strong Problem Solving and High Emotional Intelligence
-Marketing Automation Optimization and Implementation
-Inbound and Content Management
-Tradeshow and Event Management
-Channel Marketing
-Implementing and Onboarding New GTM Channels
-Marketing Strategy
-Setting Up New Channels with Cross Functional Team Members
-Using Data to Drive Objectives and Key Results
-Effective Communication and Public Speaking
-Leading with Empathy
-Designing Content that Addresses Challenges
-Identifying Barriers and Solving For Them

Ashley Levesque

University of Indianapolis

I am currently working on earning my Master's in Mental Health Counseling from University of Indianapolis.

Graduate Student

McGlone Law

Head of Marketing

The Marketing Hive

CEO & Founder

One Claim Solution

Head of Demand Generation

andros

My mission is to get customers and prospects excited about andros, its products and services by nurturing leads from various channels. I use my expertise and knowledge to optimize engagement with current customers and develop strategies for marketing services and product features.

Specifically, I focus on:
     - Creating and executing demand generation initiatives that drive pipeline growth
     - Project-managing ABM campaigns and messaging initiatives
     - Building and monitoring paid social campaigns for all andros initiatives
     - Creating email nurture programs and workflows within Hubspot

Demand Generation Marketing Manager

CertaSite

Leadership, Management, and Accountability
- Built and led sales development team
- Managed $300K marketing budget and achieved 124% annualized ROI
- Built marketing funnel KPIs and targets to support sales and company goals
- Functioned as interim CRM Admin supporting sales, marketing, and operations
- Used HubSpot, WordPress, SEMrush, Google Marketing Suite, Adobe Suite, and ZoomInfo

Demand Generation and Lead Development
- Generated 5X marketing revenue comparing first 4 months of hire to previous 8 months
- Consistently delivered 6X marketing generated revenue month-over-month
- Developed processes to manage end-to-end growth and to optimize flow of qualified leads to sales
- Created multi-channel marketing programs to support new and existing business and product launches
- Collaborated with sales to establish ideal customer profiles and identify target accounts
- Built acquisition marketing function to support and increase acquisition of fire protection companies

Brand Management and Positioning
- Led rebranding of 16 acquired companies and implemented demand generation strategy for new markets
- Ensured all marketing communications, product tags, and uniforms met CertaSite brand standards
- Managed partner and marketing vendor relationships
- Implemented campaigns to get consistent, positive Google reviews to boost local SEO for markets

Customer Journey and Experience
- Built first customer onboarding and marketing programs to support sales funnel conversion
− Increased win rate from 72% to 94% and decreased time to close from 33 days to 8 days
- Increased Net Promoter Score (NPS) by 30 points, from 40 to 70

Marketing Director

Pinnacle Solutions Incorporated

- Grew contribution to sales pipeline from marketing initiatives from $0 to +$3.1 million
- Managed +$170K marketing budget and achieved 115% annualized ROI
- Led annual planning meeting and developed sales and marketing strategic plans for US and Canada
- Developed and executed product launch, up-sell/cross-sell, and new market campaigns
- Executed marketing campaigns using PR, email, automation, SEO/SEM, and affiliate marketing
- Managed partner relationships (AWS and SAS) and business development consultants (MRP)
- Negotiated all corporate presence, including sponsorship agreements, at events and tradeshows
- Managed cross-functional marketing and pre-sales teams for prospecting and sales operations support

Director Of Marketing

I lead Pinnacle's marketing initiatives. While in this position, I accomplished the following:
- Improved keyword ranking from an average rank of 34 to 10 through SEO strategies
- Increased organic traffic conversion by 76% and improved paid search conversion by 7%
- Led company through two marketing tech stack transitions

Some of my responsibilities include:
- driving marketing and sales development strategies
- managing our inbound and outbound marketing campaigns
- managing our business development team
- creating and executing a variety of digital marketing initiatives including: lead generation, email marketing, SEO, content creation, social media, and video creation.
- writing and designing content assets and thought leadership pieces
- negotiating event sponsorships
- media relations

Digital Marketing Strategist

I led all digital marketing initiatives and projects. While in this position, I accomplished the following:
- Grew organic traffic by 85% YoY through SEO/SEM optimization
- Developed company-wide Marketing and Branding Standards as well as Live Chat Guidelines
- Created custom communication journeys using marketing automation workflows
- Created all corporate content pieces, by-lines, press releases, email campaigns, and multimedia assets

Some of my responsibilities included:
     - website copywriting
     - SEO
     - content marketing
     - Google AdWords campaign management
     - social media content and campaign management
     - social media analytics and listening
     - email marketing campaigns
     - marketing automation
     - graphic design and marketing collateral creation
     - employee communications
     - media relations
     - community relations
     - brand development

Digital Marketing Coordinator

As the Social Media Coordinator, I managed the company's social media platforms. While in this position, I accomplished the following:
- Grew social media following and engagement by an average of 7X across social channels
- Led weekly marketing strategy meetings with cross-functional sales, HR, and technical teams
- Developed social media and marketing strategy to align online presence with desired brand image

Some of my responsibilities included:
- social media content management
- social media campaign creation
- social media analytics and listening
- brand development and management
- email campaign creation and execution

Social Media Coordinator

Desmond Tutu Center for Peace Reconciliation and Global Justice

My supervisors believed the DTC needed a community blog and I volunteered to take on the project; I built the blog from the ground up. When I left, we had five regular bloggers and multiple occasional bloggers that deliver content to our 770 subscribers. As the Blog Coordinator, I conducted research on best practices for blogs and created an employee blog handbook and community blogger guidebook. I also created general employee guidelines for social media best practices to cover standards for other forms of social media. I designed the blog format with Wordpress and HTML. My daily responsibilities were:

- recruiting bloggers
- managing blogger deadlines
- editing employee and community blogger submissions
- moderating post commentary

Blog Coordinator

As the Marketing and Communications Associate, I managed all marketing efforts for the Desmond Tutu Center. This included:

- writing and editing the employee marketing guidelines
- creating audience personas and tactics for appealing to each audience
- designing marketing collateral and media kit deliverables (press release, pitch letters, etc.) using Adobe Illustrator, Photoshop and InDesign
- managing the marketing and community relations outreach table at events
- managing social media platforms (Facebook, Instagram, Twitter, Snapchat)
- managing the upkeep of the Desmond Tutu Center’s website (Wordpress and HTML)
- creating media contacts database

Marketing and Communications Associate

Good Clean Fun Butler University

Good Clean Fun is an organization on Butler University’s campus that provides students with information about local and affordable events and activities. I was responsible for researching local events in Indianapolis and managing Good Clean Fun’s social media through Hootsuite. The organization was having trouble engaging followers and I suggested occasional contests and requests for feedback on what types of events followers would like to see. These initiatives were implemented.

Metazoa Brewing Co.

-Assisted in organization of events and festivals
-Solely managed booking for live music nights
-Created databases to track event data
-Designed marketing collateral

Marketing and Communications Intern

I'm a challenge lover. I enjoy taking on new opportunities and seeing how I can learn and grow from them. I thrive in an environment that provides me with variety, complexity, and ownership. Currently, I am the head of demand generation at One Claim Solution - a restoration billing company.

My mission is to get customers and prospects excited about One Claim Solution by generating demand and nurturing leads from various channels. I use my expertise and knowledge to optimize marketing performance, generate opportunities, and drive conversions.

taplio

The Battle

Ashley Levesque

Elizabeth McGlone

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?