Ashley Faus

Director of Integrated Product Marketing, Atlassian

Marketer, writer, speaker by day... singer, actor, fitness fiend by night!

I've handled all aspects of marketing strategy and execution, from product marketing, to demand-gen, to content and events. I love telling the high-level stories that resonate with an audience and connecting the dots between types of assets and distribution channels.

My writing has been published on TIME, Forbes, The Journal of Brand Strategy, and The Muse, and I've spoken on various marketing topics for INBOUND, Harvard Business Review, and MarketingProfs.

Visit https://ashleyfaus.com/ for more information about my book, "Human-Centered Marketing: How to Connect with Audiences in the Age of AI".

(Views are my own)

Head of Lifecycle Marketing, Portfolio

PR, content & digital communications strategist, coach, author and speaker. I help credible subject matter leaders and business owners elevate their profile, build their authority, and grow their sphere of influence

You're great at what you do, but your professional visibility doesn't match your track record. People with half your experience are getting the opportunities, the media, the speaking gigs. Sound familiar? Here's how to fix that ↓

G'day, I'm Trevor.

I'm a PR and communications strategist who helps credible founders, professionals and practitioners build the authority and visibility their track record deserves.

Social and digital gave everyone a megaphone. Visibility and authority have always mattered, but became exponentially harder to earn. More noise, more channels, more competition. And a lot of credible people doing important work got drowned out. Not because they lacked substance, but because doing the work and being seen for it became two very different challenges.

After 30+ years in PR - including co-founding one of Australia's leading consumer PR agencies, leading strategy and innovation at Edelman Australia, and advising hundreds of expert businesses - that's the problem I've dedicated myself to solving.

I work with three kinds of people:

*THE SOLO PRACTITIONER who's built a proven track record but watches less experienced voices claim the spotlight. You don't need to become someone you're not. You need a positioning and communications strategy that makes your expertise impossible to overlook, so the recognition and opportunities finally match what you've built.

*THE GROWTH-ORIENTED FOUNDER who's validated their business model but can't scale past referrals. You need authority that does the heavy lifting before the sales conversation begins - a visibility system that compounds over time instead of selling from zero every time.

*THE MISSION-FIRST LEADER who has something important to say and needs a bigger platform to say it from. You need a credibility strategy that makes your message harder to dismiss and extends your reach beyond what you could build alone.

The common thread? All three are making the same transition: from being known for what they do to being recognised for who they are, what they stand for, and why it matters.

That's what I help you build - through 1:1 consulting and strategic mentoring. No influencer tactics. No hustle-bro' playbooks. A clear, strategic path from under-known to in-demand, on your terms.

I'm in the corner of people who've earned their stripes but haven't yet earned the spotlight. If that's you, I'd love to help.

I also share what I know through my 'Earn The Right' newsletter and podcast, my books, keynotes, and workshops.

Interested? Let's talk → ty@trevoryoung.me (happy to Zoom if that's easier)

Trevor Young

One of the real challenges facing expert founders and solo practice owners today isn't a shortage of opportunity. It’s indistinguishability. The creeping sameness that settles in once everyone starts playing the same visibility game.

The temptation is to shout louder. Post more. Game the algorithm. But that just adds to the noise you’re trying to rise above.

There’s another way.

A philosophical moat is what separates you from others in your space, not through polish, personality, or niche positioning, but through a system of beliefs and perspectives that sit underneath your work, and can be communicated with confidence, in public.

From under-known to in-demand. | Content-led communications strategist, mentor & speaker specialising in authority branding | I help proven founders and solo practitioners get the recognition they’ve earned.

One of the real challenges facing expert founders and solo practice owners today isn't a shortage of opportunity. It’s indistinguishability. The creep

Open article: The secret to standing out when everyone sounds the same
 by Trevor Young • 4 min read

The secret to standing out when everyone sounds the same

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The Battle

Ashley Faus

Trevor Young

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Performance ScoreTrevor Young's LinkedIn Performance

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The Battle

Ashley Faus

Trevor Young

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Trevor Young's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreTrevor Young's LinkedIn Performance