Ashley Faus

Director of Integrated Product Marketing, Atlassian

Marketer, writer, speaker by day... singer, actor, fitness fiend by night!

I've handled all aspects of marketing strategy and execution, from product marketing, to demand-gen, to content and events. I love telling the high-level stories that resonate with an audience and connecting the dots between types of assets and distribution channels.

My writing has been published on TIME, Forbes, The Journal of Brand Strategy, and The Muse, and I've spoken on various marketing topics for INBOUND, Harvard Business Review, and MarketingProfs.

Visit https://ashleyfaus.com/ for more information about my book, "Human-Centered Marketing: How to Connect with Audiences in the Age of AI".

(Views are my own)

Head of Lifecycle Marketing, Portfolio

Mickey Baines

Building the CRM adoption flywheel for higher ed | Entrepreneur | RV Enthusiast

As President at Kennedy & Company, I oversee our efforts to responsibly grow the company. I support our lead consultants with their efforts to more deeply connect with our clients. I focus on the development of new service areas to support our clients' expanding needs and ensure we can effectively deliver those services to achieve the results clients need and expect from us.

I also continue to consult with colleges and universities in the selection, implementation, customization and integration of various CRM technologies, including Salesforce, Slate, Element451, Hubspot, TargetX, EnrollmentRx and LeadSquared, and guide them through the emerging use cases of AI in higher education admissions and student success. 

Whether I'm working hands-on in an enrollment transformation project, leading a CRM implementation or speaking at a conference, the goal is the same - to help higher ed professionals implement technologies, strategies & tactics that engage and enroll more students. I can't get enough of this work!

Partner

I lead the Technology Services Practice at Kennedy & Company. I work with a team that battles friction - the friction that impedes students that are interested in higher education from receiving thoughtful, engaging opportunities with the colleges and universities that interest them; friction that presents students with hurdles and obstacles while enrolled at their institutions; the friction staff and faculty face when trying to understand the complexities of a student's experience, and to navigate the realm of siloed departments and layered processes - all performed ineffectively with poorly implemented and adopted, and/or outdated technology.

If you know this industry, you know the battle is real, and it is mighty. Yet as each battle is fought and won, it brings great pride and joy for our team and our clients, and that is why we return to this work each and every day.

I don't help institutions implement technology, I help them ADOPT technology. Yes, that includes implementation, and it also includes training. But the focus is adoption. To adopt technology successfully, you have to focus on the people that use the technology and the experience you want them to have. You have to let those key ingredients drive the implementation; you have to push for changes in process, behavior, routines and all of the other mess that hold people back from seeing the value, benefit and opportunity that lies in front of them. This is the work I lead (and love) every day.

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The Battle

Ashley Faus

Mickey Baines

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