Ashley Faus

Director of Integrated Product Marketing, Atlassian

Marketer, writer, speaker by day... singer, actor, fitness fiend by night!

I've handled all aspects of marketing strategy and execution, from product marketing, to demand-gen, to content and events. I love telling the high-level stories that resonate with an audience and connecting the dots between types of assets and distribution channels.

My writing has been published on TIME, Forbes, The Journal of Brand Strategy, and The Muse, and I've spoken on various marketing topics for INBOUND, Harvard Business Review, and MarketingProfs.

Visit https://ashleyfaus.com/ for more information about my book, "Human-Centered Marketing: How to Connect with Audiences in the Age of AI".

(Views are my own)

Head of Lifecycle Marketing, Portfolio

LUMA Creative Group

- Graphic design
- Logo design
- Branding
- Art direction
- Digital and print ads
- Out of Home (OOH) Ads
- Social media creative
- Presentation design
- Ebooks
- Booth design
- Short videos
- Animated graphics
- Voice overs

Creative Director

Cella

- Provided design leadership and art direction to the Chevron in-house agency on small and large-scale projects, including video storyboards, social media posts, websites, emails, campaigns, event experiences, booth design, brand guides, flyers, and presentations as well as print and digital assets
- Developed creative strategies to address marketing and business objectives, and led client presentations
- Collaborated with copywriters, video editors, and designers to build creative solutions to address specific project objectives
- Actively participated in the ideation process leveraging research, analytics, and brand insights 
- Ensured brand guidelines and directives were embraced and adhered to in all executions
- Mentored creative team members by offering support and counsel to improve the team’s overall performance and embrace a collaborative approach

Art Director, Cella @ Chevron

DraftKings Inc.

- Partnered with copywriters to develop conceptual themes for DraftKings sports
- Established look/feel for channels including: broadcast, digital, social, content, OOH and CRM
- Art directed video shoots for TV spots, working with motion designers and video team to bring storyboards to life
- Developed brand experiences, activations, events, and promotions to establish DraftKings as an innovative early-adopter of technologies for sports fans

Art Director

Oracle

- Led concepting and creative execution of brand B2B marketing assets for lead gen; monitored A/B testing of campaign assets
- Part of an internal agency collaborating with copywriters, marketers, designers, and external agencies on campaigns spanning internal digital channels on a local and global scale
- Developed creative for video, social posts/ads, landing pages/UX, digital banner ads, OOH advertising, eBooks, infographics, email, signage, event booths, and brand experiences.
- Maintained brand standards, ensuring consistency across all touchpoints in customer journey and user experience
- Presented concepts to key stakeholders, merging business requirements with brand direction and strategy
- Managed and mentored direct reports

Associate Creative Director

VF Corporation

- Developed digital and printed assets to support marketing and PR initiatives for all channels, including DTC, wholesale, outlet, and ecommerce
- Oversaw all creative, such as brand guides, direct mail, tradeshow collateral, photography, videos, social media, ecommerce, paid ads, OOH, in-store POS and window signage, hangtags and packaging, and brand experiences; composed copy for creative assets
- Creative lead for seasonal product and on-model photo shoots from concept to post-production
- Managed and mentored creative team

Creative Manager, Graphic Design - Kipling USA

The ONE Group

- Developed creative concepts, brand experiences, graphics and logos to promote and position high profile restaurant and hospitality brands
- Produced email marketing campaigns and OOH advertising to support venue openings and events
- Partnered with high profile fashion designers for off-site events; managed logistics
- Coordinated celebrity filmings and photo shoots at the venues
- Handled pitches to ensure press media coverage for editorial and business initiatives
- Managed the social media for 5 restaurant brands and updated website content through the CMS
- Managed and mentored junior designer

Senior Graphic Designer / Marketing Liaison

GFP Real Estate

- Managed and coordinated marketing staff; handled logistics for tradeshows
- Cost effectively forecasted & maintained yearly marketing budget; reduced advertising expenses by 54%
- Developed creative for digital and print ads, event signage, direct mail pieces, and email campaigns
- Composed copy for press releases, newsletters, ads, direct mail, social media, and website
- Handled all media planning, special events & creative briefs to facilitate unique ad needs per market
- Maintained and updated website content through the use of a CMS

Creative Marketing Manager, 230 Fifth Avenue

Memory Lane Apparel LLC

- Developed initial concepts into original artwork for apparel
- Created line sheets, postcards and other marketing materials
- Assisted with the production process by preparing specs, approving lab dips, and revising samples
- Maintained an accurate accountability of expenses and sales on QuickBooks
- Communicated with mills and screen printers to ensure deadlines were met

Freelance Designer / Consultant

Enesco

- Set-up showroom visual displays of tabletop and gift items
- Increased showroom sales by acquiring new accounts
- Entered data and customer orders using PeopleSoft software
- Managed showroom and directed temporary help

Assistant Showroom Manager

As an experienced creative professional, I have provided design leadership and art direction for small and large-scale projects across various channels and media, including video, social, web, email, campaigns, events, OOH, and digital and print assets. I have developed creative strategies to address marketing and business objectives, provided creative direction for photo shoots for both product stills and on model photography, and led presentations for brands such as Oracle, Chevron, and VF Corporation, among others.

I have collaborated with copywriters, video editors, and designers to build creative solutions to address specific project objectives, ensuring brand guidelines and directives are embraced and adhered to in all executions. I have also mentored and managed designers and creatives, fostering a culture of innovation and excellence. I have a strong domain expertise in B2B, B2C, and DTC branding and design for digital and print, as well as UX, video, social media, and animation. I am fluent in English and Spanish, and proficient in various design tools and platforms.

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