Ashley Faus

Director of Integrated Product Marketing, Atlassian

Marketer, writer, speaker by day... singer, actor, fitness fiend by night!

I've handled all aspects of marketing strategy and execution, from product marketing, to demand-gen, to content and events. I love telling the high-level stories that resonate with an audience and connecting the dots between types of assets and distribution channels.

My writing has been published on TIME, Forbes, The Journal of Brand Strategy, and The Muse, and I've spoken on various marketing topics for INBOUND, Harvard Business Review, and MarketingProfs.

Visit https://ashleyfaus.com/ for more information about my book, "Human-Centered Marketing: How to Connect with Audiences in the Age of AI".

(Views are my own)

Head of Lifecycle Marketing, Portfolio

Kayleigh Taylor

I advise clients on a variety of communications and branding projects, and write both UX copy and long-form marketing content.

Marketing & Communications Consultant

Animalz

- Developed content strategies and served as a senior content marketing advisor for 40+ B2B technology companies
- Managed and mentored a team of 13 content marketing managers, an editor and a customer success manager
- Consulted on new business activities, including introductory calls, pricing, scopes of work, and pitches
- Advised senior leadership on internal and external communications, agency operations, and client relations

Senior Strategist & Team Lead

- Developed content strategies and served as a senior content marketing advisor for 40+ B2B technology companies
- Managed and mentored a team of 13 in-house content marketing managers, as well as several freelancers

Strategist & Team Lead

- Served as the account lead for tech and fintech clients, including Wix, Atlassian, Order (previously Negotiatus), Teampay, and TaxJar
- Performed ideation, SEO research, and brief writing
- Interviewed senior executives and subject matter experts to inform our content strategy and supporting materials
- Wrote long-form articles and other marketing content to support each client's content strategy

Senior Content Marketing Manager

Hot Paper Lantern

HPL (formerly Peppercomm) is a new marketing communications agency. In this role, I managed a team of writers, and worked closely with clients on thought leadership content, web copy, messaging, and brand positioning.

Throughout my tenure, I advised over 30 leading brands and wrote more than 100 bylines, blogs, messaging platforms, case studies and white papers on their behalf. I also oversaw the social media accounts of several senior executives at a Big Four firm, growing one SME’s LinkedIn following from 1,000 to 14,000.

Following the launch of our new brand, I collaborated with HPL’s design and UX teams to write web and other marketing copy, and played a key role in developing what has become an award-winning thought leadership platform for the agency. These efforts led to a significant spike for the brand's SEO, and helped generate awareness with our target audiences.

Account Lead - Communications, Content Strategy and Brand

Golub Capital

Golub Capital is a market-leading direct lender and credit asset manager, with over $30 billion of capital under management. In this role, I managed press relations, and worked with the business development teams on a range of marketing content, including press releases, case studies, and email campaigns.

PR and Corporate Communications Specialist

Backstop Solutions Group

Backstop Solutions is a financial technology company, offering cloud-based, SaaS to institutional investors. As the marketing communications lead, I oversaw the company's corporate communications and content marketing strategies. Aiming to generate leads and position the company as an industry thought leader, I was responsible for crafting meaningful content for the institutional investment community, managing the company's social media platforms, developing email campaigns, updating the corporate website, and building media relationships with key publications.

Marketing Communications Specialist

Goodwin Procter LLP

Goodwin is a leading global law firm, specializing in technology companies and financial services. As a marketing coordinator at Goodwin, I managed and supported a variety of marketing and communications initiatives, including media relations, content development, social media, award submissions, video production and marketing analytics. I also played a key role in the development of foundersworkbench.com, a microsite that provides legal and other resources to entrepreneurs and startups.

Marketing Coordinator

Senior marketing and communications leader with 12+ years experience developing and executing marketing strategies, leading teams, and managing press and client relations. Extensive experience working with professional and financial services organizations, technology companies, and FinTechs.

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Ashley Faus

Kayleigh Taylor

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