Ashley Faus

Kogan Page Publishing

My book, "Human-Centered Marketing: How to Connect with Audiences in the Age of AI" features three frameworks to help marketers build trust and attract, convert, and retain customers.

Key messages:

-	Trust is the key: People buy from people they trust, and people trust people like themselves. As marketers, we need to build trust with our audience to win and re-win their hearts, minds, and wallets.

-	The human connection becomes more important in the age of AI, because more technology makes it harder to find people you can trust and make authentic connections.

-	The Playground mindset shift: Marketing needs to evolve to match the modern journey. It’s no longer about rushing people to a purchase, it’s about building trust and rapport for long-term value exchange.

-	The Social Media Spectrum (communication, conversation, community): Social media continues to evolve, but too many brands are still focused on driving and participating in conversation about the brand, instead of meeting the audience where they are and fostering community.

-	4 Pillars of Thought Leadership (credibility, profile, prolific, depth of ideas): Thought leadership helps build trust, but it’s not the only type of content or creator that you need in the marketing mix.

Author, "Human-Centered Marketing: How to Connect with Audiences in the Age of AI"

Atlassian

Head of Lifecycle Marketing, Portfolio

Director of Integrated Product Marketing

Product Marketing Lead, Software Teams Content 

Sr. Manager, Integrated Media

Sr. Corporate Communications Manager

Skyport Systems

Skyport Systems, acquired by Cisco, provides secure, hyperconverged infrastructure to modernize the DMZ, protect Active Directory, and secure legacy applications and remote branch operations.

Sr. Product Marketing Manager and Content Strategist

Palerra

Palerra, acquired by Oracle, pioneered the API-based Cloud Access Security Broker (CASB).

Sr. Manager, Content Strategy and Marketing Communications

Duarte, Inc.

Strategy and execution for all things marketing.

In addition to previous duties, manage budget, forecast, and annual planning for marketing strategy.

Sr. Marketing Manager

Manage a team of creative experts
Marketo integration, strategy, and execution
Analytics/KPI reporting and analysis
IP launches - Resonate multimedia, Slidedocs, Persuasive Presentations eCourse
Email campaigns, social media, and ad campaigns
Website branding and content updates
Editorial content strategy and execution
Executive presentations

Marketing Manager

Killick Aerospace

Killick Aerospace encompasses several companies that provide engine maintenance, accessory maintenance, airframe support, and parts and engine sales to the aviation industry. I oversaw the marketing activities for all companies in the Killick Aerospace portfolio. My duties include, but are not limited to:

Work with management and IT department for requirements gathering, implementation and documentation of CRM strategy 

Manage 3rd party programmer to update company websites, content manager for company websites

Manage relationships with outside vendors including designers and promotional representatives 

Coordinate all aspects of trade show exhibits, including marketing collateral, shipments, promotional items, and travel logistics

Co-creator and co-manager for print advertising budget

Track and measure success of marketing activities, including website traffic/SEO, referral lead source, and email campaigns

Marketing Coordinator

UserTesting.com

I helped research and implement a social media strategy, including Twitter and reaching out to bloggers. I also helped with customer service.

Independent Contractor

Solar Designs, Inc

Account manager for the company’s largest project, a commercial solar installation, worth $150,000

Improved profit margin by 5% through bulk-price negotiations with supplier

Grew affiliate partnerships from 2 to over 50 within 8 months, used direct Marketing to offer qualified leads and guaranteed revenue to new partners

Increased revenue opportunity by creating a training package for installers

Strategic analysis of customer and installer needs, led to over-hauling information-gathering form and presentation of final customer proposal

Wrote proposals with details about solar system design, environmental impact, and financial implications including up-front costs, rebates, ROI, and payback

OpenTech Media, Inc.

Research, layout, and copy for corporate brochure and website to present a more cohesive message to customers

Virion Interactive Agency

Competitive analysis, post-project analysis, client invoicing and work order processing

Account Management Intern

Director of Integrated Product Marketing, Atlassian

Marketer, writer, speaker by day... singer, actor, fitness fiend by night!

I've handled all aspects of marketing strategy and execution, from product marketing, to demand-gen, to content and events. I love telling the high-level stories that resonate with an audience and connecting the dots between types of assets and distribution channels.

My writing has been published on TIME, Forbes, The Journal of Brand Strategy, and The Muse, and I've spoken on various marketing topics for INBOUND, Harvard Business Review, and MarketingProfs.

Visit https://ashleyfaus.com/ for more information about my book, "Human-Centered Marketing: How to Connect with Audiences in the Age of AI".

(Views are my own)

When you're friends with smart marketers, you feature each other as an example when you write a book 😀

Devin Bramhall released her book recently, and she featured my Playground framework.

I released my book in May, and I featured her community work from her time at Help Scout.

Per usual, there's a blooper pic if you swipe through 😂

Buy "Human-Centered Marketing": https://amzn.to/480QQLI

Buy "B2B Content Marketing Strategy": https://amzn.to/4i3SLne

(Thanks to MarketingProfs B2B Forum for the cozy background and in-person photo opp 😊)

Head of Lifecycle Marketing, Portfolio at Atlassian

I don't have many rituals before I step onstage to speak.

But I DO love my glitter face mask tradition 😀

Excited to speak about building trust in the buyer's journey MarketingProfs B2B Forum this morning, 10:20am EST!

Grateful for another award for my book, "Human-Centered Marketing: How to Connect with Audiences in the Age of AI" 🎉

Need a gift for yourself or a marketer you love? Get 40% through December 1st!

Grab a copy: https://lnkd.in/eJWZHRF8

Need some light reading en route to allllll the Thanksgiving dinners?

Free sneak peeks:

Thought leadership: https://lnkd.in/eXCZ2qPf

Buyer's journey playground: https://lnkd.in/esQDz9EK

Congrats to all the winners: https://lnkd.in/emxkNFZ2

When I was VERY early in my career, I had to make an expensive decision on behalf of the business.

I was SO worried about it!

Tons of money.
Literally minutes to make the choice.
No time to call my boss for approval.

I decided to spend the money, and trusted that my boss would be ok with it once I finally talked with her.

Y'all... It was paying $50 for valet parking.

But at that time in my life, $50 for parking seemed absurd.

At that time in my career, I wasn't well-versed in how businesses expenses and vendor agreements worked.

And I was genuinely worried about confirming with a vendor that they could pay $50 for valet parking because they were running late to film a customer testimonial during a big conference.

My boss was thrilled that I made the decision to spend the $50 on faster parking vs. potentially losing the filming slot with the customer.

Now as a seasoned marketer, I cringe at my younger self, thinking how silly it was for me to even worry about $50 valet parking. 

OF COURSE that is a no-brainer call!

But... does your team know when it's a no-brainer decision? 

Do they trust that their leaders will back them up when they need to make real-time "expensive" choices?

Do they have a framework for when to escalate?

If you're rolling your eyes at folks making bad calls, it's worth taking a step back to understand whether they have context and trust to make good calls.

Because it's ACTUALLY expensive to do things cheap.

"Which bakery did this come from?"

"Wait, YOU made these!?!"

"You should open a bakery..."

People say this to me frequently when I bring treats to the office, the theater, birthdays, etc.

There's some AMAZING commercial-scale bakeries out there, AMAZING home bakers out there, and everything in between (including my amateur baker status).

After baking treats and buying treats over the years, I've started applying my marketing nerdery to the questions of perception, compliments, trust, etc. in this space.

And so, I'm curious...

In the comparison below, which option would you pay more for?

How much would you pay for a dozen of the cupcakes shown in the picture?

Assume that each option has comparable cost of goods sold, etc. to not bias the results too much, and you can make whatever assumptions you want about where the cupcakes came from, who took the pictures, if they're AI-generated vs. human, etc.

Please nerd out with me about the intersection of my baking hobby and my marketing brain 😋

"When a measure becomes a target, it ceases to be a good measure." - Goodhart's Law

I've been on a bit of a metrics and attribution kick lately, and I talked a bit about Goodhart's Law in my conversation with 🍁 Glenn Schmelzle on the Funnel Reboot podcast.

The heart of it is something that marketers continually struggle with...

We know we gotta measure.
But we know we can't measure everything.
And without everything, it kinda feels like we have nothing.

The problem is that we're so focused on capturing every. little. detail. in a way that we can easily show in a dashboard, but we miss the big opportunities that actually help people move through a buying process.

We talked about the core frameworks in my book that help you do just that: create a journey that helps the HUMANS make decisions, take action, and solve their problems (and yep, drive revenue for your business)!

Hear the full episode: https://lnkd.in/emxHSDgk

Grab a copy of the book: https://amzn.to/480QQLI

Six Red Marbles

Project Manager

Clayton Editorial

I have edited the following:
• The Hollow by AnnMarie Martin
• Torn by Shannon Steele Stevens
• Love Endured by Shannon Steele Stevens
• The Spinfords by AnnMarie Martin
• Make Yourself by Audra Jenai Littleton
• Real-Food Fuel by Serena M. Hunt, RD 
• Half Marathon at Ninety: A Story of Grit, Determination, Courage, and Wisdom by Brigadier Kripalu, Retired

I also edit articles for Foodservice Equipment & Supplies (FE&S Magazine).

Freelance Editor

ASCD

• Lead the timely delivery of all marketing projects and ensure they are in scope, on schedule, in budget, with quality, and achieving project objectives.
• Elicit requirements using interviews, requirements workshops, business process descriptions, use cases, scenarios, wireframes, and workflow analysis.
• Collaborate with business owners to get an understanding of the business goals and objectives for projects.
• Coordinate incoming marketing requests, assign projects to the appropriate marketing and creative staff, and ensure projects progress to completion.
• Lead in managing project workflow between Marketing, Creative, Design, and Digital teams, as well as working with leadership to ensure efficiencies in the process.
• Assess project risks on an ongoing basis, escalate issues as needed, and provide a solutions-oriented approach to stay on schedule.
• Promote the flow of information among all participants and work independently with the project team, SMEs (subject matter experts), and stakeholders to solve issues.
• Communicate scope, business goals, and objectives, project success metrics to the project team.
• Create project schedules using Microsoft Project, including project tasks, milestones, dependencies,  constraints, and resources.
• Provide clear direction to the team members on their tasks and on how to meet project goals and objectives.
• Establish a rapport with the business owner by providing consultative project management and business analyst services.
• Collaborate with developers and subject matter experts to establish the technical vision and analyze tradeoffs between usability and performance needs.
• Prepare timely and accurate status reporting for executive leadership, project sponsors, and stakeholders.
• Manage the project to the approved budget and monitor change requests for impacts to the budget.
• Perform as the liaison between the business units, technology teams, and support teams.

Senior Project Manager, PMO Lead

• Assist the timely delivery of all marketing projects and ensure they are in scope, on schedule, in budget, with quality, and achieving project objectives.
• Elicit requirements using interviews, requirements workshops, business process descriptions, use cases, scenarios, wireframes, and workflow analysis.
• Collaborate with business owners to get an understanding of the business goals and objectives for projects.
• Coordinate incoming marketing requests, assign projects to the appropriate marketing and creative staff, and ensure projects progress to completion.
• Assists in managing project workflow between Marketing, Creative, Design, and Digital teams, as well as working with leadership to ensure efficiencies in the process.
• Assess project risks on an ongoing basis, escalate issues as needed, and provide a solutions-oriented approach to stay on schedule.
• Promote the flow of information among all participants and work independently with the project team, SMEs (subject matter experts), and stakeholders to solve issues.
• Communicate scope, business goals, and objectives, project success metrics to the project team.
• Create project schedules using Microsoft Project, including project tasks, milestones, dependencies,  constraints, and resources.
• Provide clear direction to the team members on their tasks and on how to meet project goals and objectives.
• Establish a rapport with the business owner by providing consultative project management and business analyst services.
• Collaborate with developers and subject matter experts to establish the technical vision and analyze tradeoffs between usability and performance needs.
• Prepare timely and accurate status reporting for executive leadership, project sponsors, and stakeholders.
• Manage the project to the approved budget and monitor change requests for impacts to the budget.
• Perform as the liaison between the business units, technology teams, and support teams.

HRCI

The Certification Program Manager is responsible for managing the integrity, validity and reliability of
HRCI’s examination instruments as well as the overall exam development and maintenance process through effective volunteer management and program management. This position ensures that HRCI’s certification exams are industry leading and meet the highest quality standards. The position works collaboratively with volunteers and external vendors, as well as within the test development team and across the organization to continually improve operational effectiveness and achieve the organizational goals and objectives in support of HRCI’s strategic plan.

Certification Program Manager

CeriFi

•	Created, revised, and maintained editorial guidelines aligned with business needs
•	Defined and implemented editorial guidelines across all holdings
•	Collaborated with content development and assessment writers across all holdings
•	Effectively used authoring, content management, and deployment tools and technology

Editorial Manager

Savvas Learning Co (formerly Pearson K12 Learning)

• Was responsible for helping design/develop effective multimedia presentations, videos, and online courseware for e-learning projects
• Researched products and collaborated with content, media, and project management teams to produce effective training and professional development materials
• Completed editorial and QA tasks that included copy editing and reviewing scripts, storyboards, PDF handouts, videos, multimedia assets, and courseware for quality, consistency, and user experience
• Participated in design meetings, helped establish editorial style guidelines, proposed editorial process efficiencies, and made recommendations about instructional style and engagement
• Included elements of diversity and inclusion, adhered to principles of efficacy, and based editorial and QA tasks on best practices in instructional design and adult learning
• Coordinated processes, protocols, and activities that supported the successful management of services development projects from conception to completion
• Established project plans and createed tools/templates to track progress
• Engaged with various development sub-teams at all points of the project life cycle to ensure smooth functioning
• Proposed risk mitigation strategies and escalated problems and roadblocks for prompt resolution
• Completed permissions paperwork for services development projects and interacted with Pearson’s Rights and Permissions team to establish seamless ways of working
• Mentored new editors/project managers, contracted with, advised and trained contractors, and helped establish team protocols around editorial, QA, project management, and permissions processes
• Interacted with content/media developers and provided succinct feedback of their content as well as peer reviewed the work of other editors or project managers
• Worked within the team to refine development processes and templates, and executed new product models

Project Manager and Digital Editor

Pearson

• Was responsible for helping design/develop effective multimedia presentations, videos, and online courseware for e-learning projects
• Researched products and collaborates with content, media, and project management teams to produce effective training and professional development materials
• Completed editorial and QA tasks that included copy editing and reviewing scripts, storyboards, PDF handouts, videos, multimedia assets, and courseware for quality, consistency, and user experience
• Participated in design meetings, helped establish editorial style guidelines, proposed editorial process efficiencies, and made recommendations about instructional style and engagement
• Included elements of diversity and inclusion, adhered to Pearson’s principles of efficacy, and based editorial and QA tasks on best practices in instructional design and adult learning
• Coordinated processes, protocols, and activities that supported the successful management of services development projects 
• Established project plans and created tools/templates to track progress
• Engaged with various development sub-teams at all points of the project life cycle to ensure smooth functioning
• Proposed risk mitigation strategies and escalated problems and roadblocks for prompt resolution
• Completed permissions paperwork for services development projects and interacted with Pearson’s Rights and Permissions team to establish seamless ways of working
• Mentored new editors/project managers, contracted with, advised and trained contractors, and helped establish team protocols around editorial, QA, project management, and permissions processes
• Interacted with content/media developers and provided succinct feedback of their content as well as peer reviewed the work of other editors or project managers 
• Worked within the team to refine development processes and templates, and executed new product models
• Edited the enVisionmath K–5 blog
• Recorded voice narration for Online Training

The Running Lifestyle Show

• Edited compelling, detailed, SEO-searchable podcast show notes for The Running Lifestyle show podcast hosted by Kari Gormley
• Edited website content for therunninglifestyle.com
• Edited weekly email blasts to promote the podcast

Editor

Wisewire

•	Managed time associated with assigned projects to company expected revenue and target gross profits
•	Identified areas of efficiency with respect to delivery of quality materials
•	Identified risks in projects that may impact schedule or budget
•	Met or exceeded productivity expectations for deliverables
•	Trained and collaborated with internal and external resources (virtual and global) 
•	Met or exceeded client’s and company’s quality assurance expectations for projects assigned
•	Identified resource needs to meet client and project expectations
•	Independently interacted with clients on a regular basis
•	Maintained a professional level of communication for the target audience
•	Ensured that feedback on content quality was clear, specific, insightful and timely; worked to address gaps in performance quickly and in their earliest stages
•	Established quality processes at the onset of a project 
•	Ensured editorial processes were followed and content met or exceeded client expectations
•	Assessed work product for quality 
•	Applied lessons learned appropriately to impact quality
•	Edited a variety of product types efficiently and effectively, with occasional oversight or feedback

Editor II

Discovery Education

• Edited Word document Teacher Guides and Student Guides for the Math Techbook™ division
• Created 508-compliant PDFs using Adobe Acrobat Pro 11 of the Teacher Guides and Student Guides for the Math Techbook™ division
• Performed quality assurance on interactives to ensure consistency, usability, and overall look for the Math Techbook™ division
• Edited Facilitator’s Guides and PowerPoint® presentations for the Professional Development: Content and Curriculum division

I thrive at the intersection of strategy, data, and operations, driving measurable improvements that deliver value quickly and effectively.

• Increased Marketing team velocity by 50% through strategic leadership and process optimization.
• Reduced backlog time by 61% and intake analysis time by 31% within a single year by establishing a Marketing PMO, streamlining workflows, and enhancing team efficiency.
• Designed and implemented a Creative SOP to track key performance metrics, including project completion rates, SLA adherence, and resource utilization. This structured approach involved intake forms, multi-stage reviews, and well-defined roles, resulting in measurable efficiency gains.
• Standardized file-naming conventions for creative assets, improving searchability, version control, and workflow efficiency, while minimizing errors and rework.

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Ashley Faus

Becky Fedora Clayton

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The Battle

Ashley Faus

Becky Fedora Clayton

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ashley Faus's LinkedIn Performance

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