Ashley Faus

Director of Integrated Product Marketing, Atlassian

Marketer, writer, speaker by day... singer, actor, fitness fiend by night!

I've handled all aspects of marketing strategy and execution, from product marketing, to demand-gen, to content and events. I love telling the high-level stories that resonate with an audience and connecting the dots between types of assets and distribution channels.

My writing has been published on TIME, Forbes, The Journal of Brand Strategy, and The Muse, and I've spoken on various marketing topics for INBOUND, Harvard Business Review, and MarketingProfs.

Visit https://ashleyfaus.com/ for more information about my book, "Human-Centered Marketing: How to Connect with Audiences in the Age of AI".

(Views are my own)

Head of Lifecycle Marketing, Portfolio

Six Red Marbles

Project Manager

Clayton Editorial

I have edited the following:
• The Hollow by AnnMarie Martin
• Torn by Shannon Steele Stevens
• Love Endured by Shannon Steele Stevens
• The Spinfords by AnnMarie Martin
• Make Yourself by Audra Jenai Littleton
• Real-Food Fuel by Serena M. Hunt, RD 
• Half Marathon at Ninety: A Story of Grit, Determination, Courage, and Wisdom by Brigadier Kripalu, Retired

I also edit articles for Foodservice Equipment & Supplies (FE&S Magazine).

Freelance Editor

ASCD

• Lead the timely delivery of all marketing projects and ensure they are in scope, on schedule, in budget, with quality, and achieving project objectives.
• Elicit requirements using interviews, requirements workshops, business process descriptions, use cases, scenarios, wireframes, and workflow analysis.
• Collaborate with business owners to get an understanding of the business goals and objectives for projects.
• Coordinate incoming marketing requests, assign projects to the appropriate marketing and creative staff, and ensure projects progress to completion.
• Lead in managing project workflow between Marketing, Creative, Design, and Digital teams, as well as working with leadership to ensure efficiencies in the process.
• Assess project risks on an ongoing basis, escalate issues as needed, and provide a solutions-oriented approach to stay on schedule.
• Promote the flow of information among all participants and work independently with the project team, SMEs (subject matter experts), and stakeholders to solve issues.
• Communicate scope, business goals, and objectives, project success metrics to the project team.
• Create project schedules using Microsoft Project, including project tasks, milestones, dependencies,  constraints, and resources.
• Provide clear direction to the team members on their tasks and on how to meet project goals and objectives.
• Establish a rapport with the business owner by providing consultative project management and business analyst services.
• Collaborate with developers and subject matter experts to establish the technical vision and analyze tradeoffs between usability and performance needs.
• Prepare timely and accurate status reporting for executive leadership, project sponsors, and stakeholders.
• Manage the project to the approved budget and monitor change requests for impacts to the budget.
• Perform as the liaison between the business units, technology teams, and support teams.

Senior Project Manager, PMO Lead

• Assist the timely delivery of all marketing projects and ensure they are in scope, on schedule, in budget, with quality, and achieving project objectives.
• Elicit requirements using interviews, requirements workshops, business process descriptions, use cases, scenarios, wireframes, and workflow analysis.
• Collaborate with business owners to get an understanding of the business goals and objectives for projects.
• Coordinate incoming marketing requests, assign projects to the appropriate marketing and creative staff, and ensure projects progress to completion.
• Assists in managing project workflow between Marketing, Creative, Design, and Digital teams, as well as working with leadership to ensure efficiencies in the process.
• Assess project risks on an ongoing basis, escalate issues as needed, and provide a solutions-oriented approach to stay on schedule.
• Promote the flow of information among all participants and work independently with the project team, SMEs (subject matter experts), and stakeholders to solve issues.
• Communicate scope, business goals, and objectives, project success metrics to the project team.
• Create project schedules using Microsoft Project, including project tasks, milestones, dependencies,  constraints, and resources.
• Provide clear direction to the team members on their tasks and on how to meet project goals and objectives.
• Establish a rapport with the business owner by providing consultative project management and business analyst services.
• Collaborate with developers and subject matter experts to establish the technical vision and analyze tradeoffs between usability and performance needs.
• Prepare timely and accurate status reporting for executive leadership, project sponsors, and stakeholders.
• Manage the project to the approved budget and monitor change requests for impacts to the budget.
• Perform as the liaison between the business units, technology teams, and support teams.

HRCI

The Certification Program Manager is responsible for managing the integrity, validity and reliability of
HRCI’s examination instruments as well as the overall exam development and maintenance process through effective volunteer management and program management. This position ensures that HRCI’s certification exams are industry leading and meet the highest quality standards. The position works collaboratively with volunteers and external vendors, as well as within the test development team and across the organization to continually improve operational effectiveness and achieve the organizational goals and objectives in support of HRCI’s strategic plan.

Certification Program Manager

CeriFi

•	Created, revised, and maintained editorial guidelines aligned with business needs
•	Defined and implemented editorial guidelines across all holdings
•	Collaborated with content development and assessment writers across all holdings
•	Effectively used authoring, content management, and deployment tools and technology

Editorial Manager

Savvas Learning Co (formerly Pearson K12 Learning)

• Was responsible for helping design/develop effective multimedia presentations, videos, and online courseware for e-learning projects
• Researched products and collaborated with content, media, and project management teams to produce effective training and professional development materials
• Completed editorial and QA tasks that included copy editing and reviewing scripts, storyboards, PDF handouts, videos, multimedia assets, and courseware for quality, consistency, and user experience
• Participated in design meetings, helped establish editorial style guidelines, proposed editorial process efficiencies, and made recommendations about instructional style and engagement
• Included elements of diversity and inclusion, adhered to principles of efficacy, and based editorial and QA tasks on best practices in instructional design and adult learning
• Coordinated processes, protocols, and activities that supported the successful management of services development projects from conception to completion
• Established project plans and createed tools/templates to track progress
• Engaged with various development sub-teams at all points of the project life cycle to ensure smooth functioning
• Proposed risk mitigation strategies and escalated problems and roadblocks for prompt resolution
• Completed permissions paperwork for services development projects and interacted with Pearson’s Rights and Permissions team to establish seamless ways of working
• Mentored new editors/project managers, contracted with, advised and trained contractors, and helped establish team protocols around editorial, QA, project management, and permissions processes
• Interacted with content/media developers and provided succinct feedback of their content as well as peer reviewed the work of other editors or project managers
• Worked within the team to refine development processes and templates, and executed new product models

Project Manager and Digital Editor

Pearson

• Was responsible for helping design/develop effective multimedia presentations, videos, and online courseware for e-learning projects
• Researched products and collaborates with content, media, and project management teams to produce effective training and professional development materials
• Completed editorial and QA tasks that included copy editing and reviewing scripts, storyboards, PDF handouts, videos, multimedia assets, and courseware for quality, consistency, and user experience
• Participated in design meetings, helped establish editorial style guidelines, proposed editorial process efficiencies, and made recommendations about instructional style and engagement
• Included elements of diversity and inclusion, adhered to Pearson’s principles of efficacy, and based editorial and QA tasks on best practices in instructional design and adult learning
• Coordinated processes, protocols, and activities that supported the successful management of services development projects 
• Established project plans and created tools/templates to track progress
• Engaged with various development sub-teams at all points of the project life cycle to ensure smooth functioning
• Proposed risk mitigation strategies and escalated problems and roadblocks for prompt resolution
• Completed permissions paperwork for services development projects and interacted with Pearson’s Rights and Permissions team to establish seamless ways of working
• Mentored new editors/project managers, contracted with, advised and trained contractors, and helped establish team protocols around editorial, QA, project management, and permissions processes
• Interacted with content/media developers and provided succinct feedback of their content as well as peer reviewed the work of other editors or project managers 
• Worked within the team to refine development processes and templates, and executed new product models
• Edited the enVisionmath K–5 blog
• Recorded voice narration for Online Training

The Running Lifestyle Show

• Edited compelling, detailed, SEO-searchable podcast show notes for The Running Lifestyle show podcast hosted by Kari Gormley
• Edited website content for therunninglifestyle.com
• Edited weekly email blasts to promote the podcast

Editor

Wisewire

•	Managed time associated with assigned projects to company expected revenue and target gross profits
•	Identified areas of efficiency with respect to delivery of quality materials
•	Identified risks in projects that may impact schedule or budget
•	Met or exceeded productivity expectations for deliverables
•	Trained and collaborated with internal and external resources (virtual and global) 
•	Met or exceeded client’s and company’s quality assurance expectations for projects assigned
•	Identified resource needs to meet client and project expectations
•	Independently interacted with clients on a regular basis
•	Maintained a professional level of communication for the target audience
•	Ensured that feedback on content quality was clear, specific, insightful and timely; worked to address gaps in performance quickly and in their earliest stages
•	Established quality processes at the onset of a project 
•	Ensured editorial processes were followed and content met or exceeded client expectations
•	Assessed work product for quality 
•	Applied lessons learned appropriately to impact quality
•	Edited a variety of product types efficiently and effectively, with occasional oversight or feedback

Editor II

Discovery Education

• Edited Word document Teacher Guides and Student Guides for the Math Techbook™ division
• Created 508-compliant PDFs using Adobe Acrobat Pro 11 of the Teacher Guides and Student Guides for the Math Techbook™ division
• Performed quality assurance on interactives to ensure consistency, usability, and overall look for the Math Techbook™ division
• Edited Facilitator’s Guides and PowerPoint® presentations for the Professional Development: Content and Curriculum division

I thrive at the intersection of strategy, data, and operations, driving measurable improvements that deliver value quickly and effectively.

• Increased Marketing team velocity by 50% through strategic leadership and process optimization.
• Reduced backlog time by 61% and intake analysis time by 31% within a single year by establishing a Marketing PMO, streamlining workflows, and enhancing team efficiency.
• Designed and implemented a Creative SOP to track key performance metrics, including project completion rates, SLA adherence, and resource utilization. This structured approach involved intake forms, multi-stage reviews, and well-defined roles, resulting in measurable efficiency gains.
• Standardized file-naming conventions for creative assets, improving searchability, version control, and workflow efficiency, while minimizing errors and rework.

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The Battle

Ashley Faus

Becky Fedora Clayton

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