Docebo

Lead Qualification & Sourcing: Qualified inbound leads and self-sourced commercial opportunities, generating 2 self-sourced leads within the first month in the role.
Demo Customization: Built and branded engaging demo platforms tailored to client needs, utilizing light CSS skills to enhance customization and visual appeal.
Deal Management: Managed the full sales cycle, including deal progression, mutual action plans, trial guides, and value engineering to address client-specific pain points.
Process Improvement: Identified and resolved communication gaps between tools and lead routing processes, collaborating with the marketing team to enhance lead efficiency.
Tool Expertise: Proficient in Qualified, Chili Piper, Rattle, LeanData, Demandbase, Outreach, and ZoomInfo, leveraging these tools for pipeline optimization and client engagement.
Chat Bot Management: Oversaw and optimized the Qualified chat bot on Docebo’s website to improve customer experience and lead capture.

- Presidents Club Winner 2023

Commercial Account Executive

Leveraging 3 years of experience at Docebo, I specialize in generating leads, building client relationships, and closing deals to drive our innovative learning solutions forward. My role involves understanding client needs, presenting tailored solutions, and ensuring customer satisfaction. Passionate about transforming learning experiences, I'm dedicated to helping organizations achieve their training goals with Docebo’s innovative AI-powered Learning platform. Ready to elevate your learning strategy? Let's connect!

Inside Sales Executive

Cover the entire enterprise learning lifecycle for customers, partners or employees with a single learning solution.

With Docebo, leading organizations create and deliver full online L&D and enablement programs, and measure the effectiveness and performance of their work with a suite of holistic productivity solutions that make it easy to tie learning strategy back to revenue outcomes

Enterprise Learning Consultant

As a Team Lead, I align with other Team Leads on BDR goals and activities with our Go-To-Market plans to ensure the company achieves growth targets. Closely with sales, marketing, sales enablement, and operation teams to maximize pipeline creation and report to my Sales Manager – Business Development.

- Help lead a high-performance sales team by executing targeted pipeline goals and exceeding those goals in the emerging business
- Resolve routine problems and act as first point of escalation for the team
- Monitor, review and coach calls and processes on a weekly basis to ensure that they are following best practices and procedures
- Perform BDR responsibilities as lead BDR
Help recruit, interview, onboard, train, lead BDRs, and grow the team
- Monitor and refine lead processes, continue to help optimize SFDC, Outreach, Zoominfo, Demandbase and other tools to improve BDRs productivity
- Assist in the development and creation of new sales and marketing ideas
- Provide recommendations and best practices for emerging online marketing opportunities and tactics that assist in achieving Docebo's organizational goals
- Become a business expert by communicating the value of the product to aid in collaborative business partnerships with my team
 -Drive customer focus by understanding and listening to the customer perspective as it relates to their learning and development initiatives and business decisions

Business Development Representative, Team Lead

Jacobs & Co Steakhouse

Lead Bartender

HYPCCCYCL

HYPCCCYCL is an invite-only, professional community where top B2B revenue leaders cross-train their GTM skills with VCs.

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Wheatsheaf 

Bar Manager

Helps organizations scale their learning culture | Learning Expert | Developing my SaaS superpowers



With over a decade of experience in the hospitality industry, I transitioned to SaaS sales during the pandemic and have been enjoying the ride ever since. I use my creativity to paint the picture of the experience that customers will have with Docebo's learning solution, not just the product itself. I also use my problem-solving skills to align with my team on goals and activities, monitor and coach calls and processes.

As a Learning Expert, I connect with organizations that are ready for a learning culture shift. I focus on understanding their current learning strategy, recognizing their learners' needs, and correlating the learning impact across the organization to business ROI. I have helped generate multiple qualified opportunities and pipeline growth for Docebo, thanks to my relationship-building and resilience skills. 

My core values for success are coachability, curiosity, organization, time management, long-term customer success, and dad jokes. I am always eager to learn new things, improve my skills, and collaborate with others. I also value having fun and being authentic in my work. 

When I am not working at Docebo or bartending at Jacobs & Co Steakhouse, you can find me at a concert or binge-watching a stellar TV series or movie.

Ashley Farina

Senior Content Consultant

Solutions Consultant

Axonify

•	Collaborate with internal and external stakeholders to define needs, and design and develop processes to support pre-sales, workstream expertise, continuous solutions and enablement programs
•	Support the efforts of the team to acquire, onboard, enable, and provide solutions to customers and partners in various capacities
•	Provide expert guidance on implementations, consulting, sales support and product roll-out enablement

Senior Customer Solutions Manager

•	Proven flexibility in execution of professional services to meet the needs of the customer/partner lifecycle in supporting sales, consulting, implementations, content development and customer success
•	Build strategic relationships with new partners and international clients throughout implementation of our software, development of content, ongoing use of the platform
•	Enable strategic partners and international clients in the effective use of our software, including the strategic use of all platform functionality and ongoing deployment throughout the organization

Learning Consultant, Strategic Partnerships

•	Consult with external client stakeholders, from executives to project team level, to optimize learning strategy, learning architecture, content prioritization, content development 
•	Educate new and existing external clients, as well as new and existing internal team members regarding our technology and learning approaches
•	Collaborate with team members to define and evolve team processes, consulting packages and best practices

Strategic Services Consultant

•	Develop consulting practice for our existing and new clients, collaborating with team members to create and define the steps required to transform to a Modern Learning Organization, define the Axonify Change Management process, guide clients in determining strategic areas of focus and priorities and determine their ongoing Agile Content Development strategy
•	Mentor and enable team members to develop and improve their skills in development and support of our consulting practice
•	Identify opportunities for continual improvement of business strategies, industry specific approaches, best practices and communications

Manager, Learning Strategy and Design

•	Lead a team of 7 Instructional Designers, delivering quality, on-time learning assets to external clients
•	Responsible for overall operational efficiency, scheduling, project management of ongoing content development, managing external vendors and cost control of translations and outsourcing of work overflow
•	Mentor team members in instructional design best practices, consulting skills, micro-learning best practices, platform knowledge, etc. to continue to drive the business forward

Manager, Instructional Design

•	Manage the end-to-end implementation of the Axonify platform for a variety of clients, large and small, in a variety of business verticals
•	Provide expert guidance and consultation regarding platform functionality, technical specifications, change management, program set-up, content development and roll-out communications
•	Act as the main project lead for our largest client to date, successfully implementing the Axonify platform, determining priorities, managing on-going content development, managing on-going change within the business and providing guidance on strategic areas of focus

Client Engagement Manager

•	Develop quality learning assets on-time and to client specifications according to Axonify best practices
•	Provide expert guidance to clients with regard to the Axonify Instructional Design Methodology such that their content met their strategic focus
•	Actively sought out areas of improvement for e-Learning modules, Instructional Design best practices and development of skills both individually and as a contribution to the team

Instructional Designer

Real Estate Council of Ontario (RECO)

Instructional Designer / Technical Writer (Contract)

Maritz Canada

- Lead instructional design team in the design and development of compliance, corporate and business support training as an external vendor partner
- Mentor junior members of the team by providing information, guidance and suggestions for development opportunities
- Manage client relationships to ensure the on-time, on-budget and on-scope delivery of the agreed upon training deliverables
- Contribute to the ongoing innovative culture of the business by investigating and contributing to alternative methodologies, theories and applications of learning technologies

Senior Instructional Designer

Research In Motion

•	Support New Product Introductions and internal training programs by providing strategic leadership as Program / Project Manager in the design and development of training courses and programs to meet the needs of internal and external (carrier) audiences. 
•	Contribute to the development and adoption of internal processes and procedures.
•	Actively manage projects with up to 125 training deliverables in development and communicate status to the Shared Services group, project teams and clients.
•	Build and maintain excellent relationships with cross functional teams throughout the organization, including executive stakeholders, subject matter experts, managers, project managers, learning advisors, instructional designers, multimedia developers, external vendor partners and others, to determine training needs and coordinate the delivery and improvement of training products.
•	Lead / facilitate classroom sessions of the Six Sigma Yellow Belt course approximately four times yearly as one of only four RIM Certified facilitators.

Learning Program Manager, Global Learning Solutions

•	Performed all aspects of learning design and development including: needs assessment, curriculum design, instructional design, learning development in Flash, Captivate, PowerPoint and other technologies.
•	Designed and developed quality course content and learning objects, observing best practices of instructional design, principles of adult education, and current educational theories. 
•	Contributed to the development of key processes and procedures in collaboration with other SET team members during the completion of a Six Sigma Green Belt project and ongoing process improvement initiatives.
•	Facilitated the deployment of the RIM Six Sigma blended training curriculum, while building relationships with cross functional team members, contributing to the design and development of the training program, and acting as the coordinator for the project.

Learning Advisor, Strategic Engineering Training

University of Waterloo

•	Designed and developed course content and learning objects of exceptional quality, observing best practices of instructional design, principles of adult education, and current educational theories of online learning; managed each development project end-to-end adhering to the ADDIE instructional design methodology. 
•	Interpreted and presented instructional materials from a diverse range of disciplines; created content for courses in educational psychology, religion, French civilization (taught in French), molecular biophysics, microbiology, calculus, astronomy, children’s literature, economics, photonics, dementia care, public health, health and risk communication, and Shakespearean literature.
•	Facilitated the adoption of a variety of instructional innovations customized to the Distance Education online context such as: multimedia learning objects, audio annotated readings, virtual fieldtrips, online poster presentations, asynchronous discussion, blended learning, and online quizzing and assignments.
•	Acted as key project manager for each online course development project, managing all components associated with the overall project, including communication with the stakeholders, documentation of project history, and archival of source materials and resources; demonstrated strengths in spoken and written communication, attention to detail and effective time management.
•	Flexible and dynamic team member able to maintain strong working relations with the entire project team, including content experts, supervisors, online learning consultants, and staff members from other departments within Distance Education; willingness to share instructional innovations, knowledge, and information with other members of the Web Development team.

Web Course Developer

Innovative professional with over 20 years experience in a variety of business and educational settings. Lean Six Sigma Black Belt certified. Strong leadership, project management, customer service, web development, and sales background. Demonstrated capacity for understanding highly technical and complex scientific, mathematical and computing information, and ability to simplify and communicate this information to others. Experienced Learning and Web Development professional with over 10 years experience designing and developing course content for the higher education and corporate sectors. Integral team member with excellent communication skills, and willing collaborator with demonstrated ability to take initiative in improving process and productivity.

Specialties: Process improvement using the Lean Six Sigma methodology; Web Based Training design and development; project management; program management.

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The Battle

Ashley Farina

Lois Goldsworthy

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