Docebo

Lead Qualification & Sourcing: Qualified inbound leads and self-sourced commercial opportunities, generating 2 self-sourced leads within the first month in the role.
Demo Customization: Built and branded engaging demo platforms tailored to client needs, utilizing light CSS skills to enhance customization and visual appeal.
Deal Management: Managed the full sales cycle, including deal progression, mutual action plans, trial guides, and value engineering to address client-specific pain points.
Process Improvement: Identified and resolved communication gaps between tools and lead routing processes, collaborating with the marketing team to enhance lead efficiency.
Tool Expertise: Proficient in Qualified, Chili Piper, Rattle, LeanData, Demandbase, Outreach, and ZoomInfo, leveraging these tools for pipeline optimization and client engagement.
Chat Bot Management: Oversaw and optimized the Qualified chat bot on Docebo’s website to improve customer experience and lead capture.

- Presidents Club Winner 2023

Commercial Account Executive

Leveraging 3 years of experience at Docebo, I specialize in generating leads, building client relationships, and closing deals to drive our innovative learning solutions forward. My role involves understanding client needs, presenting tailored solutions, and ensuring customer satisfaction. Passionate about transforming learning experiences, I'm dedicated to helping organizations achieve their training goals with Docebo’s innovative AI-powered Learning platform. Ready to elevate your learning strategy? Let's connect!

Inside Sales Executive

Cover the entire enterprise learning lifecycle for customers, partners or employees with a single learning solution.

With Docebo, leading organizations create and deliver full online L&D and enablement programs, and measure the effectiveness and performance of their work with a suite of holistic productivity solutions that make it easy to tie learning strategy back to revenue outcomes

Enterprise Learning Consultant

As a Team Lead, I align with other Team Leads on BDR goals and activities with our Go-To-Market plans to ensure the company achieves growth targets. Closely with sales, marketing, sales enablement, and operation teams to maximize pipeline creation and report to my Sales Manager – Business Development.

- Help lead a high-performance sales team by executing targeted pipeline goals and exceeding those goals in the emerging business
- Resolve routine problems and act as first point of escalation for the team
- Monitor, review and coach calls and processes on a weekly basis to ensure that they are following best practices and procedures
- Perform BDR responsibilities as lead BDR
Help recruit, interview, onboard, train, lead BDRs, and grow the team
- Monitor and refine lead processes, continue to help optimize SFDC, Outreach, Zoominfo, Demandbase and other tools to improve BDRs productivity
- Assist in the development and creation of new sales and marketing ideas
- Provide recommendations and best practices for emerging online marketing opportunities and tactics that assist in achieving Docebo's organizational goals
- Become a business expert by communicating the value of the product to aid in collaborative business partnerships with my team
 -Drive customer focus by understanding and listening to the customer perspective as it relates to their learning and development initiatives and business decisions

Business Development Representative, Team Lead

Jacobs & Co Steakhouse

Lead Bartender

HYPCCCYCL

HYPCCCYCL is an invite-only, professional community where top B2B revenue leaders cross-train their GTM skills with VCs.

Member

Wheatsheaf 

Bar Manager

Helps organizations scale their learning culture | Learning Expert | Developing my SaaS superpowers



With over a decade of experience in the hospitality industry, I transitioned to SaaS sales during the pandemic and have been enjoying the ride ever since. I use my creativity to paint the picture of the experience that customers will have with Docebo's learning solution, not just the product itself. I also use my problem-solving skills to align with my team on goals and activities, monitor and coach calls and processes.

As a Learning Expert, I connect with organizations that are ready for a learning culture shift. I focus on understanding their current learning strategy, recognizing their learners' needs, and correlating the learning impact across the organization to business ROI. I have helped generate multiple qualified opportunities and pipeline growth for Docebo, thanks to my relationship-building and resilience skills. 

My core values for success are coachability, curiosity, organization, time management, long-term customer success, and dad jokes. I am always eager to learn new things, improve my skills, and collaborate with others. I also value having fun and being authentic in my work. 

When I am not working at Docebo or bartending at Jacobs & Co Steakhouse, you can find me at a concert or binge-watching a stellar TV series or movie.

Ashley Farina

360Learning

Imagine a place where learning isn't just about sitting through dull presentations, but rather an exhilarating journey filled with excitement and growth. That's exactly what 360Learning brings to the table!

At 360Learning, we're on a mission to revolutionize how teams learn and develop. We've tossed out the old, dusty SCORM courses and replaced them with interactive, engaging experiences that make learning feel like a thrilling adventure. 🚀

Picture this: Your team, fully equipped with the knowledge and skills they need to conquer any challenge that comes their way. Whether it's mastering new sales techniques, honing leadership skills, or diving into the latest industry trends, we've got you covered!

GTM Coach

Generation Ask Y

A Millennial-run firm helping Canadian enterprises target, market and sell to the largest generation.

Co-Founder

Developed and implemented an innovative Cold Call Framework with assistance from @AltiSales and Tito Bohrt, Sales Mad Scientist. Created a partnership with RevOps to implement new technology to prepare Docebo's BDRs for an AI-supported future.

Revamped the culture and developed a new enablement program to focus the team on moments that matter.

Refocused a 60+ strong team to Outbound activity, dramatically improving pipeline 300+% YoY while rationalizing headcount.

Developed a new BDR hiring persona with BDR Managers to find fresh, creative talent resulting in a 70% attainment rate for BDRs and nurtured experienced talent to exceed their quotas and develop their sales careers.

Top learnings:
- Leadership matters
- Remote work requires clarity of purpose and a clear direction
- Consistency and innovation are not contradictions, they are a virtuous cycle
- Your people come first
- RevOps/IT are critical partners for software tools, automation, data, analytics and AI
- Alignment with C-Suite is tough, but necessary
- Educate your boss

Vice President of Global Business Development

As the Vice President of Sales, I led and managed our North American sales team, focusing on achieving our revenue targets. I developed and implemented effective sales strategies, set goals, and analyzed market trends to capitalize on growth opportunities. My role required close collaboration with other departments, such as marketing and product development, to ensure our strategies were aligned and effective. I was responsible for maintaining and nurturing key client relationships, often engaging in high-level negotiations to secure significant deals. Additionally, I dedicated myself to mentoring and motivating the sales team, providing them with the necessary training and setting performance benchmarks to foster success.

Regional Vice President of Sales

Managing an amazing team of Account Executives who are focused on educating our customers on the essential components of a successful L&D strategy to attract and retain talent, motivate and engage employees, build an employer brand and develop people capabilities.

Sales Manager

#GirlsClub

Was privileged to mentor an amazing future leader in #GirlsClub. 

GirlsClub is a sales leadership program for women in sales. They offer leadership training, confidence-building, and networking for rising female sales pros.

Thank you #GirlsClub for nominating me and my mentee for Awards last cycle. It was a truly rewarding experience.

Mentor

Cloudware Connections Inc. (acquired by A5)

As a Salesforce Platinum Partner, Cloudware is one of only 43 Platinum Partners worldwide. Our team strives to be focused, flexible and collaborative. Each of us brings unique talents to Cloudware, but we all share one vision: Delivering measurable results to our clients.

Cloudware delivers expert advice and solution development on the Salesforce platform. We help teams excel by providing the best expertise to put vision into action.

Cloudware helps companies gain a competitive edge in a world of accelerating change.

Director of Sales

[24]7.ai

Currently supporting internal and external clients to design, sell, implement and deploy advanced data-driven Artificial Intelligence solutions. Supporting Fortune 500 clients communicate with existing customers and acquire new ones with the most accurate insight into the minds of consumers with intent prediction.

As an industry thought leader, [24]7 is pioneering new technology with advanced integration to data lakes, next best action analytics and real-time intent prediction AI to deliver a seamlessly connected customer experience.

Director of Solutions Architecture

After having the pleasure of delivering consistent sales and revenue growth at IntelliResponse as a Senior Account Executive through our rapid growth, acquisition and integration I've now taking on a global role.

In my new role I am accountable for [24]7 revenue generation through a large global delivery team enabling our technologies for our enterprise North American and global clients. Our leading omni-channel solutions in Speech/Natural Language, Virtual Agent, Chat, Presence and Prediction are brought together to make it easy for customers to connect to get things done in both self -serve and assisted service.

Salesforce.com

Engaged in new business development for solutions such as customer relationship management, marketing automation, internal collaboration and social media management.

Was a Salesforce.com Peak Performer in FY14, after exceeding annual quota, earning myself a place in Hawaii with the executive committee and the prestige of being in the top 5% of account executives in the company.

Senior Account Executive

Account Executive

Acklands-Grainger

Responsible for the management and development of key large accounts and national accounts for Acklands-Grainger. Engaged in vendor managed inventory solutions, continuous improvement programs and procurement process simplification with clients.

Account Manager

Core responsibilities included: communicating government sourcing solutions to federal government sites in all Canadian provinces and territories; consulting on the development of safety and MRO programs for agencies such as the RCMP and CFIA; and supporting branch operation in relation to federal government initiatives.

Inside Account Manager - Federal Government

Experienced working with 250+ medium and large organizations. My focus was on understanding the needs and purchasing structures of these organizations as a whole, while developing localized relationships. Increasing awareness of Acklands-Grainger and securing new customers through business development was the core of the sales experience. 

Developing a strong rapport with local branch managers and account managers across Alberta was key to success.

Inside Account Manager

24-7 INtouch

Focus on new business acquisition. Added strong annual revenue growth by securing Folica.com, a top online retailer, as a client, among others.

Developed a consultative sales approach to educate prospective clients about contact centre outsourcing and the net benefit of Live Chat, Email Response and Live Operator support to revenue growth.

Sales Executive

I am a seasoned sales leader, passionate about driving growth and success in dynamic and competitive markets. With a robust track record spanning over 15 years, I have honed my skills in strategic planning, team leadership, and revenue generation, consistently pushing the boundaries of what's possible in sales.

🚀 Professional Journey
My journey in the sales domain began as a Sales Representative, where I quickly learned the ropes of customer engagement and market penetration. Progressing through various roles, I have developed a deep understanding of the sales process, from ground-level tactics to high-level strategy. As a Vice President of Sales, I lead with a focus on building strong, results-driven teams, fostering a culture of excellence and continuous improvement.

💡 Strategic Leadership
I believe in a data-driven, customer-centric approach to sales. My leadership style blends innovative sales strategies with a deep empathy for customer needs, ensuring we not only meet but exceed expectations. Under my leadership, my teams have consistently outperformed targets, entered new markets, and built lasting relationships with key clients.

🔗 Key Achievements
- Spearheaded a sales turnaround strategy that resulted in a 40% increase in revenue within two years.
- Successfully led the expansion into three new international markets, growing the customer base by 150%.
- Implemented Salesforce, enhancing sales process efficiency by 25%.

🌐 Collaborative Approach
I am a firm believer in the power of collaboration, both within and outside the organization. Building networks, nurturing partnerships, and engaging with industry peers have been integral to my success and continuous learning.

🔍 Looking Forward
As I continue my journey, I am always on the lookout for innovative ways to drive sales growth, mentor upcoming talent, and contribute meaningfully to the broader business community.

Let's connect! I am keen on sharing insights, exploring new opportunities, and collaborating on exciting projects.

taplio

The Battle

Ashley Farina

Graham K.

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