iorad

Customer Success Manager

the old girls club

Member

Lavender 💜

Senior Customer Success Manager

Promoted into the Customer Success Manager, Scaled role, I was responsible for creating the company's first roadmap for scaling existing customers.

I increased ARR by ~$20k in < 3 months by identifying upsell opps based on customer usage data, proactively noting cost-saving measures for customers through early renewals.

I also created a 365 day success plan for all customers, setting expectations and deliverables for first 30 days, 60 days, and quarterly check-ins.

Customer Success Manager, Scaled

As a team of one in User Success, I was responsible for the day-to-day management and resolution of any inquiries or troubleshooting requests from our users. Using Intercom as our primary communication tool for support, I was able to:

- Increase CSAT to 96% by resolving ~20 inbound support tickets per day
- Create 75+ custom responses for the AI chat agent, answering ~90% of customer questions, and resulting in ~50% resolution without teammate involvement, increasing support bandwidth
- Save the company approx. $32k in operating costs by reducing median resolution time by an average of 30 minutes
- Manage audit of Knowledge Base articles, editing 80+ existing articles, and creating 10+ new articles

User Success

NationBuilder

As the account manager for 50 Enterprise customers, I was committed to their success, satisfaction, and retention. Using my relationship-building skills and empathy for the common challenges faced by my customers, I guided them in leveraging the platform effectively, translating their goals into achievable milestones.

I drove adoption by providing technical troubleshooting and strategic coaching on a daily basis, while actively contributing ideas to enhance the effectiveness of the global team. I identified and addressed potential risks to customer retention, and advocated for customers by representing their needs to the Product and Engineering teams.

Highlights include:
⇢ Exceeded growth and revenue retention targets (203% and 132% averages) through strategic identification of customer growth areas.
⇢ Generated $850k in renewals revenue by providing strategic solutions, generating customer ROI, showcasing lifetime value, and ensuring optimal product performance to minimize churn.
⇢ Developed and implemented a first-ever custom online learning course, encompassing 15+ modules, 75+ topic lessons, 100+ content pieces, and 200+ edits.
⇢ Expanded product adoption by creating 150+ materials of use case-focused documentation, webinars, and blogs, enhancing customer education and marketing efforts.
⇢ Collaborated on post-sales implementation deliverables for 20 customers, translating technical concepts for non-technical audiences.
⇢ Partnered with Revenue Operations to close 100% of new bundled upsell opportunities and deliver ROI-driven add-ons to maximize customer satisfaction and product adoption.
⇢ Administered and analyzed 100+ pieces of user feedback, providing revenue-driven recommendations for product enhancements, including API offerings.
⇢ Skills: Google Suite (Gmail, Drive, Docs, Sheets, Slides) | Slack | Coda | Trello | Jira | Intercom | Asana | Any.do | Canva | Adobe | Dropbox | 1Password | 15Five | Zoom | Loom | Tango | Scribe | Coassemble | Notion

Customer Success Manager (Enterprise Account Manager)

Habitat for Humanity of Wake County

Highlights include:

⇢ Developed strategic roadmap to grow 50+ enterprise account investments, managing $1.45M+ in annual revenue and leading programmatic engagement.

⇢ Identified engagement and adoption gaps across 30+ opportunities. Utilized cost-benefit analysis to iterate and enhance strategic plans for FY20 and FY21.

⇢ Successfully lead the transition from in-person events to virtual format in March 2020. Adapted, produced, and hosted the organization's inaugural Virtual Women's Build program through live events featuring community stakeholders, key accounts, and partners.

⇢ Created compelling communications to grow activation from funders, stakeholders, and internal audiences while promoting the organization's brand and core principles.

Skills: Google Suite (Gmail, Drive, Docs, Sheets, Slides) | Microsoft Office (Word, Excel, Powerpoint) | Blackbaud (Raiser's Edge) | Classy | Constant Contact | VolunteerHub | Canva | Adobe

Director of Partnerships (Corporate Relations)

The V Foundation

Working with the V Foundation under a Contract Consultant role, I oversaw all aspects and strategies of community engagement and outreach for The Victory Ride to Cure Cancer annual fundraiser. The 2019 fundraising goal is over $400K and the event has trended evenly YOY from 2018.

The V Foundation and The Victory Ride to Cure Cancer are advancing and bolstering community awareness, engagement and activation through the strategic development of grassroots outreach plans. My highest focus was on cultivating and mobilizing corporate and community partnerships to create multiple fundraising sources. Our reach goal was to boost team participation to a minimum of 20 teams combining a minimum of 740 participants.

Consultant - Community Engagement and Outreach, The Victory Ride

Lahey Health

With Lahey Health I was an integral part of the team that directed fundraising and stewardship activities through affinity programs. I engaged nearly 15,000 constituents that supported philanthropy of the Lahey Health system.

Highlights include:
•	Grew annual recurring revenue by $350K+ in under 6 months through acquiring, activating, and managing 15K+ clients across engagement programs.OY. 
•	Developed and executed onboarding material and training on SaaS platform, translating technical elements by creating 10+ bespoke manuals and evergreen how-to guides for internal and external partner use.

Skills: Google Suite | Raiser's Edge | Teamraiser | Luminate | Blackbaud | Adobe Suite

Associate Director, Philanthropy Programs (Affinity)

Phillips Academy

With Phillips Academy I returned to an Alumni Engagement role, overseeing a larger territory. I managed 10 accounts of active alumni volunteer committees, comprised of 15+ members, and engaged constituencies in the three largest regions: NYC, Northern California, & Southern California.

I executed 60+ unique events to drive customer engagement and new revenue generation opportunities that impacted over 6,000 constituents and achieved a benchmark 10% increase in unique engagement through the execution of bespoke, complex programs and targeted outreach through digital and social media communications.

The highlight of this experience was the opportunity to develop and complete multiple regional Head of School events each year, engaging the alumni community around the Academy’s leadership. When the Academy launched a new $400M capital campaign my team and I developed and executed 3 campaign launch events in a single quarter. These events hosted the Head of School as the guest speaker to promote the new campaign.

Skills: Microsoft Office Suite | Datatel | EverTrue | Graduway | EventFarm | Cvent

Assistant Director, Alumni Engagement

Greater Haverhill Chamber of Commerce

Familial obligations required my return to MA. I was connected to the Greater Haverhill Chamber of Commerce, who needed a part-time Membership Coordinator. This role was mutually beneficial as I was able to help boost their revenue while fine-tuning my sales and networking skills and exposing myself to the local business community.

In my tenure, I personally closed 80% of new memberships, boosted retention and performed membership-to-benefit analysis; increased revenue for Chamber, and brand awareness and value for clientele.

Requiring full-time work, I accepted a role in the education industry again and remained a volunteer with GHCC.

Membership Coordinator

Occidental College

Seeking a different application for engagement, I moved to LA and accepted a role with Occidental College as the Assistant Director of Alumni and Parent Engagement. The goal for this role was to create and maintain involvement and a sense of ownership among Alumni and student-body parents of the College. 

We developed and implemented nationwide, strategic engagement plans for more than 22,000 constituents from 10 regional alumni chapters and 12 alumni affinity groups. This required the recruitment, training and management of a team of over 20 volunteer leaders who, in turn, executed engagement events. A point of pride for me was the creation of 10 identity-based groups to support on-campus collaboration and scholarship fundraising efforts. These groups were vital to increase visibility, awareness, and engagement among the diverse alumni body and offering more opportunities for inclusion.

Skills: Google Suite (Gmail, Drive, Docs, Sheets) | Microsoft Office (Word, Excel, Powerpoint) | Smartsheet | iModules | WebEx | Cvent | Perfect Venue | Adobe Suite

Assistant Director of Alumni And Parent Engagement

With 15+ years of diverse experience in non-profit, education, SaaS, and media, I bring a ton of valuable insights and diverse viewpoints to customer success, advocacy, and enablement. I'm a pro at communicating across different platforms and connecting with people wherever they are. In conversations, I always bring empathy into the mix. It's not just about explaining what's important, but also why it's crucial for both the customer *and* the company.

My boundless curiosity has made me an exceptional relationship builder, a colleague who cares deeply for others, and an enthusiastic collaborator who is obsessed with all things Customer Experience.

Whether I’m talking to a customer or collaborating on a project, my mission is to:
⇢ Quickly understand the end goal
⇢ Uncover the pain points
⇢ Get creative on strategic solutions
⇢ Empower others

I was the first non-cheerleader in my high school history to be named “Most Spirited” in the yearbook superlatives.

(I can’t point to any records specifically, but there aren’t any records refuting it either, so…)

I guess you could say my enthusiasm for customer success and advocacy is just a part of my DNA. (But I’ll also bring the pom-poms to meetings, just in case.)

If you’re looking for someone who can communicate value, translate customer feedback into actionable insights, loves strategizing on how to make the most of a product, and isn’t afraid to ask lots of questions - let's connect!

--

Some recent achievements:
⇢ Exceeding growth and retention targets (203% and 132% averages) for a portfolio of 40+ B2B and B2B2C global enterprise customers
⇢ Building and managing 15+ learning modules and 75+ topic lessons; writing 100+ pieces of content; and executing 200+ edits for an enterprise customer's custom online learning course.
⇢ Increasing global product adoption by creating 150+ pieces of segment-focused documentation, customized workflows, and onboarding training decks for both technical and non-technical audiences.

Other highlights:
⇢ Give-first mentality
⇢ Epic trivia teammate
⇢ If Googling things was a professional sport, I’d be Serena Williams
⇢ High EQ - I *can* read vibes through Slack messages and Zoom calls

✨Opinions/views are my own✨

Ashleigh Bergh Duggan ✨

Video Producer | Shark Enthusiast | Boulder Bro-ish

I picked up a camera for the first time when I was 6. I still haven’t put it down. I literally have footage from every stage in my life to prove it. From the moment I picked up the Sony Handycam, I was obsessed with storytelling. 

Everybody has a story to tell — whether it’s a hidden voice, a brand or a 6-year-old kid with a camera. In whatever I do, I aim to tell the untold story. 

👉 Currently, I'm building Crux Content! We make B2B video content creation feel easy, even the parts that usually suck, like talking to a camera. 

Previously I’ve worked with Commsor, Lavender, Fleishman-Hillard, GoArmy, Steelcase, and more. 

Ask me about sharks, bouldering, my dog, or how my triathlon training is going :) Feel free to connect or reach out to me at rayna@cruxcontent.video!

www.cruxcontent.video

Rayna van Beuzekom 🦕

You're losing viewers in the first five seconds.

Not because your content is bad. Because you won't get to the point.

"Hey guys! So today I wanted to talk about something that's been on my mind lately, and I've been thinking about this a lot..."

Nobody asked for the origin story. Just say the thing.

Direct content works because it becomes quotable. Snackable. The sentence someone repeats to a friend. The moment that makes someone hit rewind.

Two fixes:
1. Lead with the answer, not the setup.

Don't ask "have you ever wondered why your content isn't getting views?" Just say "your hooks suck."

2. Ask yourself, "Would I text this to a friend?"

If you wouldn't send three paragraphs over the blue message app, don't do it on camera.

Your videos should sound like how you actually talk. Not how you think a "content creator" is supposed to sound.

Rayna van Beuzekom

Founder @ Crux Content | Helping B2B teams show up on camera

Your white wall is killing your content.

B2B creators confuse "professional" with "forgettable." Same ring light. Same fake plant. Same beige void.

Nobody remembers the video, and nobody remembers you.

Your background is part of your brand. A bookshelf, vintage posters, a neon sign... these aren't distractions. They're the reason someone stops scrolling and starts connecting.

B2B is still human to human. Let your setup prove there's actually a human behind it.

Two quick fixes:

1. Ask yourself: does my background say anything about me? If not, add something.
2. Use depth. Don't sit flat against a wall, layer your space.

Stop treating "clean" like it's the same as "good."

I almost stopped editing completely last year.

Got promoted at my job, became a "marketer," and slowly the thing I actually loved doing just disappeared from my life. 

Building Crux Content brought it back. I'm editing almost every day again and I forgot how much I love it.

So I'm leaning in.

Introducing The Founding 10: 10 2D-animated product explainer videos, €1,500 each, before the rate moves up. Scripted, voiced, and animated by me. 

I've done two already. Both clients are happy. Now I want more reps.

I'm documenting every project as they come in. Follow along.

2 spots gone. 8 left... drop a comment or DM me.

i've written down all my opinions on different types of fonts. i think it's the most scientific thing you'll see today. 

sincerely,
someone who keeps mixing up two client's fonts bc they look the exact same with a couple pixels difference in variation

(for legal reasons this a joke)

Last week, an Instagram ad actually worked on me

I picked up a couple Retro-pia lenses - if you bought the pink one in support of breast cancer awareness, you automatically got the oreo one soooo why not?

These lenses are supposed to make your camera shoot with a vintage dispo cam vibe

First note, I didn't fully realize these were manual and out of focus until I was editing

Second note, I see the potential

This isn't at all for a professional recording. This is a "just have fun" type of lens to make cinematic vids

I'm going to test out staggering shutter speeds and frame rates for a cinematic style vid this week. 

But yeah, just a fun note that making vids should be fun, and we should be experimenting with stuff we normally wouldn't use :)

Filming with Romana Kuts today! 

Enterprise content marketer meets extremely unprofessional B2B video creator. What could go wrong?

No alternative text description for this image

So you still haven't started your 2026 resolution to learn video editing? Wild, but okay. Time to make March your redemption arc.

I mapped out exactly what I'd consume this month if I was starting from absolute zero. 

Step one: pick your software (and stop overthinking it)

Step two: actually follow through this time.

I broke it down by YouTube channels (with specific videos so you're not doomscrolling), books that'll make you understand why edits hit (not just how to click buttons), podcasts you can binge on your commute, and creators who are genuinely worth studying right now.

The barrier to entry is literally nonexistent at this point. 

What am I missing? Lmk in the comments if there's something that should be on here 👇

taplio

The Battle

Ashleigh Bergh Duggan ✨

Rayna van Beuzekom 🦕

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taplio

The Battle

Ashleigh Bergh Duggan ✨

Rayna van Beuzekom 🦕

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rayna van Beuzekom 🦕's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRayna van Beuzekom 🦕's LinkedIn Performance