I make branding simple for Founders and coaches II Personal Branding ll Content Strategies II Commenting.

I’m a young professional learning Sales, Discipline, and Personal growth 

I’ve worked in Personal Branding earlier, and now I’m applying those learnings to sales, habits, and confidence-building.

I share this for young professionals who want clarity instead of confusion.

This is a learning journey
Just consistency
No shortcuts.

Ashish Kanwal 🌟💛

Saving brand's cost on Marketing | Boldly Redefining the Rules of Influence 📈 | Empowering Brands to Reach New Heights 🚀 | Building GroomYourGram (Most trusted Influencer Marketing Agency)

Hi, I am Palak Tannaa & I’m on a mission to make affordable marketing accessible to all businesses. 

Because marketing is not about Ads now. Times have changed and with the booming creator’s economy, tell me a better alternative to marketing than influencer marketing

So, I’m helping brands connect with the right influencers through the influencer marketing agency, GroomYourGram. 

As a professional in the creator economy for over 3 years, I have experience organizing brand events, onboarding influencers, and overseeing the influencer-brand relationship. 

With an influencer base of 500Mn+, we have helped 60+ brands market their products & services extensively. 

Why Influencer marketing is for you? 

📌Helps you reach an active audience effectively 
📌 Spreads awareness 
📌 Builds creditability
📌 Affordable & efficient marketing option 
📌 Enriches your content strategy 


Why should you choose GroomYourGram? 
📌 Fast & easy onboarding process 
📌 Guaranteed results 
📌 Trusted clientele of over 60+ clients 


If you are seeking to reach the right audience through influencer marketing, let’s connect at palaktanna@groomyourgram.in

Palak Tannaa

For years, B2B leaders treated creators like media inventory.

Buy a post. Measure reach. Move on.

That approach doesn't work in 2026. Because the economics are breaking down. What once drove awareness is no longer driving trust and what once looked experimental is now becoming foundational.

The influence model that defined the last cycle of B2B marketing is quietly being replaced.

The 4 Shifts Defining B2B Influence in 2026

1️⃣ Bundles Replace One-Off Posts

Brands are no longer buying “content.”

They’re investing in continuous influence across the funnel.

A single creator engagement now typically includes:

-Ongoing LinkedIn presence (not isolated posts)
-Newsletter or owned-audience distribution
-Webinars, events or executive roundtables

Product narratives that compound over time

The implication is clear:

The B2B creator is evolving from publisher to platform.
This marks the end of the “one post for $X” model.

2️⃣ Micro-Creators Become a Primary GTM Lever

Scale is no longer the starting point.

Relevance is.

Leading teams are:

Testing with 2–3 niche creators first
Validating impact with 10k–20k highly aligned audiences
Expanding to 10–15 creators once ROI is proven

Why this works:

-Stronger ICP signal
-Higher trust density
-More credible storytelling
-Better downstream conversion

2026 isn’t about hero influencers.
It’s about distributed trust at scale.

3️⃣ Performance-Based Economics Go Mainstream

Influence is moving from awareness to accountability.

Creator compensation is increasingly tied to:

-Qualified signups
-Demo bookings
-Pipeline contribution
-Revenue influenced

The market progression:

2024: Pay for posts
2025: Pay for reach
2026: Pay for outcomes

For the first time, creator ROI is:

-Measurable
-Repeatable
-Defensible in the boardroom

4️⃣ Long-Term Retainers Become the Default Model

High-performing creators are no longer “pitching ideas.”

They’re embedding into growth motions.

They show up with:

Market insight
Messaging hypotheses
Test-and-learn plans
Distribution strategy

In practice, they operate as:

-Advisors
-Strategists
-Distribution engines

Result: creators become a functional extension of the marketing team, not a line item.

The Net Effect

Creators earn in more durable, diversified ways

Brands outperform traditional channels

Buyers experience credibility before conversion

By 2026, B2B influence shifts from experimentation to core GTM 
infrastructure.

Which of these shifts do you believe will define B2B growth the most in 2026?

Helping Brands Amplify Their Reach Through Strategic Influencer Marketing | Core Member at GroomYourGram 🚀

taplio

The Battle

Ashish Kanwal 🌟💛

Palak Tannaa

Followers

Posts

Engagements

Likes

Performance ScorePalak Tannaa's LinkedIn Performance

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taplio

The Battle

Ashish Kanwal 🌟💛

Palak Tannaa

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Palak Tannaa's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScorePalak Tannaa's LinkedIn Performance