Asher Mathew

Partnership Leaders

Partnership Leaders is the Source of Truth for successful partnership organizations.

Built together with 2,200+ expert members from the world’s best technology companies, PL provides industry leaders with an expert peer network, unique insights, and the critical resources needed to scale your organization's most efficient revenue source.

Apply now at www.partnershipleaders.com

Co-Founder & CEO

Demandbase

Responsible for the GTM of Demandbase Data & Sales Intelligence Cloud

CRO @ DemandMatrix (acquisition May 2021)
Responsible for the customer engine of DemandMatrix (Sales, Marketing, Customer Success, Business Development)
P&L Responsibility

VP, GTM - Data & Sales Intelligence Cloud

LeanData, Inc.

*Reported to the CEO
*P&L responsibility

Our mission is to simplify B2B Sales. At LeanData, we’re experts at not only matching new leads against pipeline and customers, but putting it into a view for you to easily take action. Our Account-Based Lead Management Suite will help your sales and marketing teams find more revenue in target accounts, accelerate new opportunities, and identify the best producing marketing campaigns.

VP Business Development

Avalara

*IPO (NYSE: AVLR)
*Senior Leadership Team Member (Top 3% execs)
*Top Sales Manager - FY15
*Culture Award Winner - FY12

Avalara is a business leader in indirect tax automation and has 23000+ customers worldwide. Avalara helps businesses of all sizes achieve compliance with transactional taxes, including VAT, sales and use, excise, communications, and other tax types. Avalara offers more than 650+ pre-built connectors into leading accounting systems, ERP, ecommerce platforms, and other business applications. As of March 2019, market capital of USD 4.0B

Senior Director, Strategic Alliances

Nodus Technologies - A Division of EVO Payments

Acquired by EVO Payments (NASDAQ: EVOP)

Nodus Technologies is a leading provider of electronic payment, e-commerce, and retail business process automation software for small and mid-size companies. Nodus leverages Service Oriented Architecture and web services technologies to provide cost effective, comprehensive: e-commerce, electronic payments and retail management solutions for Microsoft Dynamics™ ERP.

Known for the superior integration and flexibility of our solutions, Nodus enables businesses to integrate Credit Card Processing, E-Commerce, Retail, Point-of-Sale, CRM, Web-Based Sale Order Entry, and Online Billing with multiple banks, processors and back office environments. Our product suite has a proven track record and leads the market in reliability and ease of use with Microsoft Dynamics.

Global Channel Sales & Marketing Manager

CEO at Partnership Leaders | Helping partnership and business leaders build modern businesses through partnerships

Join Partnership Leaders at www.partnershipleaders.com

Joined full time in Feb 2023

Partnership Leaders is a private network built to elevate the role of partner teams in their companies. Partnership Leaders is the only organization designed exclusively to enable the success of 1,500+ of the world’s top partner professionals.

Apply at www.partnershipleaders.com

Microsoft #Ignite made one thing very clear. The partner ecosystem is about to move faster than ever. The Enterprise AI opportunity is $592B. The SME and Channel AI opportunity is $777B. Together, this is the largest transformation moment partners have ever seen.

I spent the week inside keynotes, closed door sessions, marketplace briefings, and Channel partner discussions. It was the strongest signal yet that Microsoft is rebuilding the entire go to market engine around AI and Marketplace.

Here are the biggest takeaways.

First. Microsoft is creating the Frontier Firm.
4 priorities drive it.
Enrich employee experiences.
Reinvent customer engagement.
Reshape business processes.
Bend the curve on innovation.
AI sits at the center. Copilot. Agents. Memory. Data. Inference. One connected intelligence layer.
Copilot has 150M monthly active users.
More than 90% of the Fortune 500 already use M365 Copilot.

Second. Marketplace is now the platform for partnering.
Deals close 75% faster.
Deal sizes increase 69%.
Marketplace customers grow revenue 88% faster.
Channel led Marketplace sales are more than 3.5x bigger.
Multi party private offers are 2x larger than traditional private offers.
The projected Marketplace partner revenue opportunity is $300B by 2030.

Third. Microsoft AI Cloud Partner Program. The largest partner program (500K partners) in the world continues to evolve with one goal. Greater impact for every partner.
Benefits. Skilling. Designations. Specializations. GTM. Co sell. Incentives.
The new Frontier Partner Badge requires designations across every solution area and advanced AI specializations.
Partners must become customer zero.

Fourth. Channel partners have a massive opportunity.
SMB is the growth code.
400M small and medium businesses.
90% of all businesses worldwide.
50% of global employment.
40 to 55% of national income.
Microsoft wants partners to activate Copilot, drive Azure utilization, and lead with security.

Fifth. Support becomes a revenue motion.
Unified for Partner creates new ways to sell and deliver support.
Partners can earn 3% on single year unified deals and 4% on multi year unified deals.
Faster resolution leads to higher customer satisfaction and new recurring revenue streams.

I also shared my message to Business Leaders at Channel Partners.
Use modern media to create pipeline.
Leverage Microsoft technology and capital programs.
Invest in talent the same way the top advisory firms do, as assets.
And build multi partner go to market motions to match the 11 person buying groups and the 7 to 9 person selling groups driving enterprise decisions today.

The partner ecosystem is entering a new era.
AI as the entry point.
Marketplace as the distribution engine.
Channel as the multiplier.

If you work in this world, now is the time to lean in.

Thank you to Regina N. Johnson (cc: Leona Dotson, Colleen Tyler) for bringing Partnership Leaders to Ignite. The 2026 presence will be even bigger.

For PL Members

If you are hiring for partner roles and/or find roles on LinkedIn, post “let’s share this with the Partnership Leaders network” or post “cc: @partnershipleaders”.

By tagging the PL LinkedIn account we have a way to amplify the role to our members and the larger industry through slack and email.

This will help hiring managers find the right candidates for their open roles. And open to work folks find the right roles.

—> Also, coming up in a couple of weeks is a session focused on finding the right role for you using the Partnership Leaders Network. Check the events calendar, and this virtual event should already be on your calendar

Your whole Partner GTM can be simplified into Recruit, Engage, Retain.

Technology and Channel Partners are going to have a ton of options next year.

Build your plans to cover all three buckets of activities.

Last year’s party was fun.
So naturally we asked ourselves, “What would AWS do?”
Answer: Make it three times bigger.

We kicked off this pre-party with our friends at Tackle.io as a way to bring the partner community together.

It was unofficially known as the PartnerHub.
It was loud. It was lively. It was… definitely not “small.”

So this year we’re scaling it the cloud way.

One thousand people. (1000)
One evening that might actually need its own QBR.
The largest celebration of partnerships at Amazon Web Services (AWS) re:Invent.

If you build in the ecosystem
If Q4 has you questioning all your life choices
If you know the emotional journey of a co-sell deal
This party is your natural habitat.

Comment “party” and I’ll drop the link like a warm intro.

Bring your friends. We’ll bring the energy.

P.S. You don’t need your badge to enter this event

Another partnership leader takes the top spot!

Congrats Nancy Teixeira! Thank you for leading the way!

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Klarity Coaching

I have designed, developed and delivered workshops to meet my client needs ranging from a half-day workshop to full-year programs. Workshops are focused to meet client needs inspiring them to make necessary changes in their lives. Whether you are a corporate team or an individual, defining and living into your values in a mindful way will empower your life and create results for you.

In a corporate setting, we focus on skills that enable people to do their jobs more effectively. While the emphasis maybe on issues such as effective communication or trust, the feedback I get is that “Yes, it helped my corporate job but I also use these skills at home and in other parts of my life.” When we grow and develop, it affects all parts of our life and we make the world a better place.

I’m fortunate that my clients vary from preschool administrations to tech geniuses, from artists to lawyers and from students to doctors. We all face challenges and can benefit from coaching to help us live more gracefully and with more dignity. 

In addition to corporate programs, I also design and deliver programs for individuals.  For example, I have taught a New Year, New You, designed to help people focus their energy on creating a fantastic New Year.  

The Set in Motion programs is designed for individuals that would like to move their lives forward with support. The first step is to identify and clarify the direction as well as the challenges that lay ahead. Next we focus on building skills that allow people to make step by step progress toward achieving their goals. Here is what one participant said: 

“This class made all the difference in the world!  I knew I was ready to create change in my life but wasn’t sure how and didn’t trust myself to sustain the change. Through out the year we looked at different topics, clarified and owned our goals and outcomes, built real skills to create and sustain the changes. I am grateful everyday and feel empowered. “  

klaritycoaching.com

Founder and Coach

meetmagic.org

Explore bringing the meetmagic concept to the US.

GM of US Market

-Delivered 123% of Solution Engineering Target and %149 of Data Service Quota in Q4.
-Developed tools that improved presales delivery process by more than 75%.
-Integrated teams, built effective process and provided customer-centric solutions. 
-Partnered with Sales teams to boost customer engagement. 
- Enhanced teams performance by building flexible team structures and conducting training on customer-facing skills,

VP Data Services

InsideView Technologies, Inc.

-Built tools, developed process and cross trained team to decrease timing of data delivery projects by 67% while increasing customer satisfaction.  
-Grew and guided Solution Engineering team to develop standard data evaluation processes ensuring successful delivery of data projects. 
-Created cross functional feedback processes between Engineering, Data Science, Content, Product Development, Solution Engineering and Professional Services. 
- Designed and delivered new consulting services and implementation process to ensure success of new Data Products.

VP of Professional Services

-Created processes to increase quality and decrease delivery times for data projects. 
-Worked with Implementation Team to develop leadership and increase delivery capacity.

Head of Professional Services

-Worked directly with customers to create data solutions based on their needs. 
-Coordinated with the Sales team to ensure expectations met delivery timelines.
-Guided the Professional Service Team on data delivery projects. 
-Informed Product and Data teams of new requirements and trends seen in the Sales Cycle.

Solutions Architect

Convergys eLearning (formerly DigitalThink)

Convergys bought DigitalThink while I was working there.  DigitalThink was a small company focused on building learning solutions for its clients.  Convergys acquired DT to add an elearning platform to their portfolio.  

When I arrived at DigitalThink I focused on helping many of the struggling stragetic clients and created healthier relationships with them.  I coordinated with Sales to increase our services revenue and find new opportunities within these clients.  As DT began to look at the possibility of being bought, I organized projects to create success for the clients in a way that supported the sale and the transition.  

At Convergys, I led the planning, design and development of the largest e-learning platform for a UK healthcare client.  Managed multi-site global development and client implementation teams creating new courseware simulation design technologies to meet customer needs.  

Developed two strategic client relationships and led associated projects for a PSO organization and electronics retailer. 

As Director of the Central and Strategic Customer Center grew revenue by identifying additional divisions and creating a successful process for upgrading customers to premium services.

Strategic Program Manager / Sr. Project Manager

Bluedot Software Inc.  (marketing and event software)

Bluedot was a small startup software company that was looking to reorganized and split Engineering from Professional Services.  As Director of Professional Services I built the Professional Services and Customer Services teams, and developed implementation methodology.  I work internally to create process to go from customer to professional services to engineering and back out.  I reported to the CEO and worked to help build a company that could be sold or transition into the next phase of development.

Director of Professional Services reporting to CEO

Evolve

When I joined Evolve software they were growing and flourishing.  I started in professional services and help implement new methodology and train new consultants.  I also worked directly with several big clients during the implementation cycle to ensure success.   I transitioned into a presales role allowing me to demo the product to help new potential customers understand how the software could be used to meet their business need.  During this time the business climate became challenging.  Evolve had several rounds of funding but did not have the sales to match.   This created internal strife and changed the culture.

Sr Project Manager, Product Specialist Sales

Peoplesoft (now Oracle)

Responsible for design and delivery of localized financial products.  Led and managed globalization teams in Spain, Argentina, Brazil and Japan ranging in size from 6- 40 people.  

Implemented full life cycle financial software implementations on time and on budget with customized feature for financial products.

Turned around customer implementation facing critical challenges domestically and internationally.

Senior Project Manager / Senior Consultant

Household Credit Services

Designed and built a PC project based system to replace mainframe software.
Technical team member for Peoplesoft implemention of financial products.

Programmer

I am grateful everyday for the work that I do and energized by helping people develop their potential.  

When I was in college studying Electrical Engineering, I never could have imagined a path leading me to be a leadership and mindfulness coach.  I started programming and creating computer based systems.  Now I explore how humans are wired and what makes them tick. I combine my discipline, creativity, analytical rigor and intuition to clarify their vision and align their actions to create the best probability of success.  

As a corporate consultant I discovered that the best part of my job was working with people to help them grow.  I loved watching them transform and take on new challenges.  I treasured knowing I was part of their solution. 

When I found coaching, it created a bridge for me to connect and utilize diverse parts of my life experience. Early on, years of martial arts taught me to connect with myself and developed my leadership skills. My engineering background honed my analytical thinking while working in the corporate world broadened my perspective and deepened my insight into problem solving and human development approaches. Coaching itself has deepened my empathy for the challenges we face on our journeys and clarified my commitment to use all of my skills (and passion) to empower people to create inspired and successful lives.


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