Asher Mathew

CEO at Partnership Leaders | Helping partnership and business leaders build modern businesses through partnerships

Join Partnership Leaders at www.partnershipleaders.com

Co-Founder & CEO

Joined full time in Feb 2023

Partnership Leaders is a private network built to elevate the role of partner teams in their companies. Partnership Leaders is the only organization designed exclusively to enable the success of 1,500+ of the world’s top partner professionals.

Apply at www.partnershipleaders.com

SADA, An Insight company

Partnerships & Marketplace Lead

I lead the development and execution of go-to-market strategies for SADA’s Google Workspace partner ecosystem. Focused on accelerating cloud migration, cloud adoption, and security outcomes for the customer, I align partners and teams to deliver impactful solutions that empower businesses to thrive on Google Cloud.

• Achieved triple-digit partnership growth within nine months by driving targeted engagement and aligning strategic initiatives with key ISV and Google Cloud partners, positioning the company as a leader in the Google Workspace ISV ecosystem.
• Increased partnership-led revenue by 78% through proactive identification of high-impact opportunities and positioning the company as a leading ISV ecosystem player.
• Scaled high-impact strategic partnerships with top ISVs in security and digital workplace solutions solutions, delivering measurable results by developing innovative multi-partner bundled offerings.
• Revitalized and onboarded key strategic partnerships, creating a consistent flow of co-sell opportunities and fostering ecosystem growth within targeted timelines.
• Established a data-driven partner culture, implementing improvement initiatives and enhancing collaboration across internal and external stakeholders.
• Elevated cross-functional alignment through transparent communication, ensuring internal teams and partners were fully aligned on objectives, priorities, and outcomes.
• Strengthened partner engagement with Google through relationship management and strategic initiatives, resulting in deeper alignment and business acceleration.
• Exceeded H1 2024 quota: 148%

Partner Manager, Google Workspace Ecosystem

Spearheaded the go-to-market strategies for key ISV partnerships across data, infrastructure, security, and AI solutions built on Google Cloud. Accelerated new customer acquisition, boosted product adoption, and expanded ISV market share within the Google Cloud ecosystem through strategic collaboration and targeted initiatives.
  
• Drove 120% YoY growth in partner revenue by implementing targeted go-to-market initiatives for cybersecurity and data ISV partners.
• Optimized stakeholder reporting by leading the design and implementation of a real-time dashboard on Looker, improving access to key metrics within 6 months.
• Negotiated ISV reseller and partnership agreements as the primary contract lead, aligning goals, managing expectations, and ensuring mutually beneficial outcomes.
• Boosted joint market visibility by launching 26 co-marketing activities, hosting 13 sales training sessions to enable sales teams to identify opportunities, and launched 11 sales playbooks to streamline partner co-sell engagement and improve deal execution.
• Conducted regular partner performance reviews and assessments to track progress, identify growth opportunities, and refine joint strategies for maximum impact.
• Collaborated cross-functionally to execute focused annual strategies, driving organizational outcomes through alignment and fusion-team initiatives.
• Exceeded 2023 quota: 173%

Alliance Account Manager

Partnership Leaders

- Chapter Host for Washington DC
- Experience Host & Speaker

Member & Washington DC Chapter Host

Dhwani Rao

• Moderated partner conferences for leading tech firms, including Cisco, Sony, LG, Panasonic, Samsung, Bosch, Hewlett Packard Enterprise, and Oracle.
• Orchestrated B2C product launch events and press conferences for PepsiCo, Nestle, Unilever, Renault, and Mercedes.

Conference Emcee / Event moderator

Pandera Systems

• Led joint-selling partnerships with industry leaders, including Google Cloud, Looker, Thoughtspot, and Fivetran, amplifying market presence and driving collaborative sales efforts.
• Collaborated on the creation of marketing assets and strategic offerings, such as workshops and assessments, transforming complex business use cases into compelling value propositions to drive customer engagement.
• Aligned internal and partner marketing teams to execute 9 virtual executive panel discussions and 2 executive events, fueling demand generation initiatives and enhancing brand exposure.

Business Development Manager

CPA Associates International Inc

• Drove new member acquisition for the European chapters of the organization through targeted outreach campaigns and community engagement initiatives.

Membership Development Manager

Intuit Management Consultancy

• Established key strategic partnerships with PwC, EY, and KPMG, driving growth in the EMEA region and launching the company's Global Mobility service.
• Developed a high-impact digital acquisition strategy via Google AdWords and LinkedIn, resulting in decreased vendor costs by 25% and boosting in-house marketing team capability.
• Led a comprehensive SEO strategy that increased visibility and engagement, significantly enhancing digital demand generation efforts.

With deep expertise in Channel Go-to-Market (GTM) strategy and cloud ecosystems, I specialize in driving revenue growth through SaaS and cloud adoption, multi-partner solution bundling, and developing and operationalizing strategic initiatives that empower ISVs to market, sell, and implement solutions within the digital transformation, security, cloud migration, and AI solution offerings.

As Partner Manager for SADA’s Google Workspace business, I lead the development of partner capabilities across the solution ecosystem.

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Asher Mathew

Dhwani Rao

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