Asher Mathew

CEO at Partnership Leaders | Helping partnership and business leaders build modern businesses through partnerships

Join Partnership Leaders at www.partnershipleaders.com

Co-Founder & CEO

Joined full time in Feb 2023

Partnership Leaders is a private network built to elevate the role of partner teams in their companies. Partnership Leaders is the only organization designed exclusively to enable the success of 1,500+ of the world’s top partner professionals.

Apply at www.partnershipleaders.com

Circle

During my tenure, I have led teams of exceptional colleagues who own the following functions:
- Marketing Operations
- Marketing Analytics
- Email Marketing
- SEO
- Paid Digital Advertising
- Campaigns 
- Account Based Marketing
- Field Marketing
- Partner Marketing
- Brand Strategy
- Website
- Content Marketing
- Project Management

Vice President of Growth Marketing

Self

Donut: Employee engagement Slackbot (Seed, May 2017)
Feather: Furniture Subscription Platform (Angel, Jul 2017 - acquired by Vesta in Jun 2022)
Squadcast: Site Reliability Engg Platform (Seed, Nov 2018 - acquired by Solarwinds in Feb 2025)
Flexport: Freight Logistics (Venture Round, Feb 2019)
Docyt: AI-driven Accounting (Seed, Dec 2020)
Trainwell: Mobile-based remote personal fitness trainer (Seed, Mar 2021)
Ledger: Self custody hardware and infrastructure for crypto (Series C, Apr 2021)
Sanas AI: Real-time accent modulation platform for contact centers (Seed, May 2021)
FieldProxy: Field Service Automation SaaS (Seed, Aug 2021)
Hologram: Cellular IOT Platform (Series B, Oct 2021)
Inworld: AI avatars for the Metaverse (Seed, Oct 2021)
Metatheory: Metaverse gaming (Nov 2021)
LIT: Alternative Asset Investment Platform (Series A, Nov 2021)
Asha Medical: Neurostimulation for oncology (Angel, Jan 2022)
Stytch: Passwordless authentication platform (Series B, Feb 2022)
Sapiom: Agentic AI payments (Seed, Sept 2025)

Limited Partner: Truebridge Kauffman Fellows Fund IV, Apr 2016 - Present
Limited Partner: Brave Capital, Oct 2022 - Present
Advisor: Berkeley Skydeck, Blockchain Track, Sept 2022 - Present

Startup Investor

Marqeta, Inc

Leader for:
- Account Based Marketing
- Online Demand Generation
- SEO
- Events
- Top of funnel content (Blog + other)
- Marketing Operations and Analytics
- Sales Development (SDR) (dotted line)
- Sales Liaison

Vice President of Demand Generation

Stripe

Strategy and Finance business partner to the Chief Revenue Officer and the Chief Marketing Officer. Ownership of:
- Operating expense planning and tracking for Marketing and Sales
- Metrics evolution and tracking for Marketing
- Global pipeline and new business target setting and performance tracking
- AE productivity tracking across segments and regions
- Sales capacity planning (quota carrying and other)
- Sales compensation design
- Ensuring consistency and co-ordination of objectives and targets across Sales and Marketing

Growth Finance and Strategy Leader

Salesforce

- Business Planning: Fiscal year planning, Finance/Accounting/Procurement relationship, budget execution
- Demand-gen and Strategy: Top City marketing strategy and coverage, persona based marketing program optimization, BDR outreach optimization
- Analytics: Full funnel Pipeline and Lead Analytics, Web Analytics, Event Analytics, ABM analytics
- Data Science: Prospect Account Scoring, Contact Scoring, Propensity Models, Next best marketing action determination
- Metrics: Ownership of direct funnel and influence metrics (weighted attribution)
- Systems: Visualization and data analytics infrastructure for marketing programs

Vice President, Marketing Business Planning, Operations and Analytics

Senior Director, Marketing Business Planning and Analytics

Director, Marketing Business Planning

Kauffman Fellows Program

Kauffman Fellows are an annually chosen group of 30-40 individuals from the venture capital industry, who engage in a practical, 24-month apprenticeship including professional coaching, mentoring by senior partners, and quarterly sessions of industry and leadership curriculum. As ongoing participants in the Society of Kauffman Fellows throughout their careers, fellows join a trusted network -- in Silicon Valley and around the world -- that includes fellows, faculty, mentors, and partners alike. Insights are shared and resources are made available, opportunities are efficiently vetted and syndicated.

Kauffman Fellow, Class 17

Opus Capital

Opus Capital (formerly Weiss, Peck & Greer Venture Partners) is a venture capital firm with more than $1 billion capital under management, investing in committed, high integrity entrepreneurs building early-stage technology companies. 

- Focused on deal-sourcing and due-diligence for Seed, Series A and Series B startups across Mobility, SaaS, and Enterprise Infrastructure.
- Assisted partners with portfolio companies, including go-to-market strategy, fundraising, and recruiting.
- Served as liaison for ongoing interactions with law firms, angel funds, entrepreneur groups and incubators.

Senior Associate, Venture Capital Investments

Jefferies

Part of teams that:
- Worked on three IPO bake-offs across the Mobility and Semiconductor sectors
- Worked on two debt financing origination deals in the Enterprise Software / SaaS space
- Developed a sector perspective for the Mobility segment
- Advised Cree Investor Relations on positioning their $525 million acquisition of Ruud Lighting

Summer Associate Intern, Technology Investment Banking

Juniper Networks

- Program managed the New Business Incubation (NBI) initiative being launched through the CTO's office on a company-wide scale.
- Researched the Telecom OSS / BSS sector to identify potential long-term synergistic opportunities for Juniper.
- Analyzed the smart grid as a potential entry market for Juniper, and provided recommendations on next steps.

Intern, New Business Incubation Team, Office of the CTO

Solyndra

- Automation hardware design and development for scribing and metrology systems.
- Tool / workcell level throughput analysis and optimization.
- Market Research: As part of a team of 4 Haas students, researched various commercial building energy efficiency technologies for synergy with rooftop photovoltaics and provided strategic recommendations on channel partnerships.

Senior Systems Engineer

Go-to-market executive with in-depth global experience at startups and large public corporations. Experienced in both operating and investing aspects around all things tech. Lifelong observer and explorer of how incentives drive behavior, especially in the B2B business context. Cognizant that we all stand every single day on the shoulders of giants, and that correspondingly it is our responsibility to also pay it forward and help other professionals grow.

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Asher Mathew

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