Ash Ali

Co-Founder & Growth Hacker

Uhubs

At Uhubs, we empower sales teams to unlock their full potential by transforming skill development into a precise, data-driven unfair advantage. 

By industrialising the monitoring and tracking of essential sales skills, we provide leaders with rapid insights to identify growth opportunities that genuinely drive revenue impact. 

Uhubs streamlines skill development, enabling modern sales teams to achieve measurable success faster and more effectively.

Co-Founder

The Unfair Advantage

The new Book "The Unfair Advantage" uncovers the secret behind why some startups make it and others don’t. Available in Jan 2020- Pre-order book from Amazon, WHSmiths, Foyles & Waterstones.

Wrapping up my experience as the first UK Marketing Director of £3.5 billion company JUST EAT into a practical narrative, I break apart the different types of unfair advantages swimming just under the surface of your favourite success stories. Every single one of them has an unfair advantage within the MILES structure (Money, Intelligence & Insight, Location & Luck, Education & Expertise, Status).  Out on January 9th 2020!

I've done keynotes on "Startup Marketing", "How to find your unfair advantage", "My personal/JUST EAT success story", "The first 3 years in startups" and have been part of several panel debates, pitch judging and discussions.

Author, Keynote Speaker & Co-Founder

Private angel Investments in seed stage startups across the globe. Mentorship and advice to startup entrepreneurs in various sectors and markets with a specific focus on online marketplaces, mobile app's and interesting social & community projects.

If you have startup requiring seed capital, an experienced startup advisor or non-executive role get in touch. 

- Idea assessment, including market sizing, competitive analysis, go to market strategy
- Applying lean methodology techniques to launch MVPs and find product market fit
- Growth Hacking
- Product and business development
- Digital marketing strategy
- Capital raising including marketing materials and business introductions
- Entrepreneur Mentorship & Advisor
- Lean startup
- EIR or non exec roles

Mentor @PiLabs @turn8 @istarter @TeamPK

Startup Investor, Advisor & Mentor

University of Warwick - Warwick Business School

Guest Lecturer

Spinks

Advising the senior Spinks team on continual growth for being the talent partner to the Start-Up / Scale Up sector.

Spinks Advisory Board Member

Royal Holloway, University of London

UCL School of Management

Loughborough University

Imperial College Business School

ESCP Business School

Washplus - Dubai's Laundry App

Acquired by new player in GCC with great ambitions. 

Seed investor and marketing advisor to Dubai's leading on-demand laundry and dry cleaning app, washplus. 

Founded in Dubai Silicon Oasis as part of Dubai's smart city drive we have an awesome vision and a very strong founding team and set of angel investors. 

Have been featured in 7 days, Time Out Dubai, Dubai Chronicle and Ahlan!

Washplus - On demand Laundry App

Co-Founder of Uhubs | Bestselling Author: 'The Unfair Advantage' | Empowering SaaS Sales Leaders to Exceed Targets

Hey there! I’m Ash Ali, an entrepreneurial spirit who thrives on turning ideas into reality. 

Best known as the first marketing director at Just Eat, I helped scale it to Series A which then went onto become UK’s first tech unicorns.

But my journey didn't start in the usual boardroom. Without a formal degree, I carved my path through sheer grit, instinct, and a knack for seeing opportunities where others see obstacles. 

Today, I leverage my 20 plus years experience to mentor, invest in, and fuel the next generation of startups.

I co-authored "The Unfair Advantage: How You Already Have What It Takes to Succeed" which won Business Book of the Year.

Our book dives into leveraging your unique traits for success — something I live by and encourage others to recognise in themselves.

I'm currently leading Uhubs, a cutting-edge B2B sales performance startup that empowers sales leaders to define and measure excellence in their teams. 

Our unique Pulse technology provides real-time insights and metrics, helping businesses understand "what good looks like" in sales performance. 

It's about bringing clarity and precision to skills for better sales strategies, enabling teams to thrive in today's competitive markets.

My personal philosophy is to:

"Embrace your unique journey, your most significant 'unfair advantage' might just be something you already possess."

If you’re an entrepreneur at heart, a sales leader looking to elevate your team, or just want to chat about the startup world's highs and lows, feel free to connect! 

I'm always open to sharing ideas, speaking at events and conferences and specialise in GTM, Marketing, Sales and everything to do with starting tech startups.

Co-founder - We're hiring!

Uhubs helps busy sales leaders at top SaaS companies optimise their sales enablement to develop reps and grow revenue, by uncovering blind spots on performance, motivation and skills.

The Uhubs Pulse platform visualises each team’s development needs for personalised upskilling & provides data-driven coaching recommendations that are saving Sales Managers 40+ hrs per quarter and helping reps ramp up 30% faster.

Supercharge your sales team by booking a demo with us today.

Yasin Ehsan

Andreessen Horowitz

Writing angel checks through a16z’s scout fund

Angel Investor

Headstarter

Mobilize AI Engineers to create the greatest products of our 21st century.

CEO & Co-Founder

Capital One

• Filed 2 patents & built 3 micro services which grabs costs of 10K+ Git repos, visualizes data and notifies implementers via Slack of overspent repos, thus assessing growing AWS expenditures (currently $300M+)
• Owned patent process on cost-tracking platform after winning 1st place in division-wide hackathon with 2,715 associates 
• Directed AWS savings on how teams should budget which got featured in CEO’s product strategy call of 26k+ associates
• Spearheaded initiative to reduce AI/ML cloud costs for Capital One’s flagship chatbot (Eno), which gets 1Bn+ monthly interactions, by leading the full product development lifecycle, thus decreasing AWS costs by ~50% ($400K+ savings YTD)
• Led market research by conducting 15+ business analysis interviews with cross-functional team leadership, thus identifying key issue: onus of AWS budget falls on leadership (VPs/Directors) not feature implementers (engineers/leads)
• Created narrative for product management directors to adopt cost platform during growth of team from 2 to 7 engineers
• Pitched $250M+ call center opportunity to VP after initiating ENOHACKs, selecting theme of creating AI persona chatbots

Senior Software Engineer

Major League Hacking

• Estee Lauder HQ---Overall 1st, $7,500 cash prize, 270+ participants, 2019 
• Hack NYU---Overall 1st, Best Design by Facebook, Best Start-up Idea, 310+ participants, 2020
• Capital One: Overall 1st among top-10 teams from division of 2500+ people
• Hack Cornell---Overall 1st, 320+ participants, 2019 
• IBM Call for Code---Overall 1st, Dine with Bill Clinton as prize, 90+ participants, 2019 
• OpenHacks: Best Presentation, 700+ participants, 2020
•  Berkeley AI Hacks: Top 15 from 290+ teams (1300 people). Demo'd to Sequoia and Reach capital
• Hack Cooper---Overall 2nd, 150+ participants, 2019
• Capital One Intern Hack---top-10 among 550+ swe interns many from top colleges, 2019
• CodePath demo day---Overall 2nd, 40+ teams, 2019
• Hack Cooper---Best use of Google Cloud APIs, tour of Google NYC office, 2018
• JP Morgan Code for Good---Overall 1st, got JP Morgan internship offer, 2018 
• Dev Week NYC Conference---Best real-time Communication API, 2018

13x Hackathon Winner

Software Engineering Fellow

Chrono Group

• Ideated and owned 4+ applications with payment walls for local businesses bringing SEO ranking to top-3 Google Search
• Led team of 4 developers to design software patterns and develop company blog chronogrp.com using React, Node, AWS

CTO and Co-Founder

CUNY Tech Prep

• Selected for a full-stack JavaScript program as one of 100 fellows out of 400+ applicants
 • Learn MongoDB, ExpressJS, React, NodeJS + best practices from design to deployment
• Leveraged knowledge: Git workflows, testing, CI/CD, agile development, MVC pattern, APIs/Microservices

Software Engineering Fellow, Web Bootcamp

Impact Labs

• Selective(<5%) fellowship equipping and inspiring next generation of social entrepreneurs
• Created social-impact apps in React, Node, Express, MongoDB, PyTorch, Solidity
• Connected with speakers and leaders from NGOs, social startups and venture capitalists

Product Innovation Fellow

In 2019, I had started my first official tech internship. Prior to starting I had made a strong preference to be matched with iOS as I had just come out of 24-week, iOS bootcamp by CodePath. I wanted to use this as a chance to hone in on what I learned and see how industry tackles mobile dev. I requested that if I cannot be put in a mobile team, my next preference would be r&d. 

I got to be one of two interns out of 50+ interns in TX to work with the iOS team which also happened to be a former r&d team. Choosing work you want is often luck but I "shooted" my shot and was pleased with what I got. 

• Built 5+ iOS features resulting in $1 million+ in auto-financing within 8 weeks of app launch
• Developed GPS map geo-fences on bookmarked cars triggering notifications when breached
• Created algorithm in Swift optimizing user movement around Apple’s location limitations
• Top-10 teams from 550+ Software Engineering Interns in internal hackathon across 7 offices

Software Engineering Intern, iOS, Research and Development Team

Google

In 2019, I attended Hack RPI whose lead organizer spearheaded Google Cloud workshops. I was really impressed by his wide grasp of cloud services and wanted to see that in myself. He turned out to be a Google Student Innovator: a program where he was trained in GCP and given the right to distribute cloud credits and Google Merch as one of two on-campus representatives. 

First thing I did when I got back that weekend, was reach out to him and other program leads and do all things needed to become a Google Student Innovator. Which I did. I had already worked on a ton of Firebase projects but this now gave me exposure to the 101 cloud services such as compute. 

I distributed $15k+ computing credits to 300+ students/professionals and hosted Google Cloud Platform workshops at Queens College as part of 200 ambassadors nationwide. I represented with Google at hackathons and mentored competitors on best practices in MVP of web/mobile apps and introduced open-source software and agile development to 100+ students new to programming.

Google Cloud Student Ambassador

10x Hackathon Winner | 8x Bootcamp Alum | 2x AWS Patent Owner | Ex-Capital One Chatbot | TEDx Director | Serving CS Undergrads

Headstarter's Accelerator is for engineers of all levels to build, collaborate and get recognition. With over 115k engineers in our community and 40+ company and VC partners, Headstarter's mission is to mobilize AI Engineers to create the greatest products of our 21st century. Over 2000 engineers from Headstarter got offers at OpenAI, Google, Meta, etc. 

If you want to hire from headstarter, go here: crackedhires.ai

Reasons to Familiarize with AI Engineering in 2025:
1) Cursor wants to make a 50x engineer
2) Most of AI's value will come from vertical apps
3) Every engineer needs forward deployed engineer / founder skills

Apply for Accelerator: headstarter.co

CEO and Co-Founder

We are building the world's first AI professor, Anthony. Anthony will launch students through 5 stages: rook, intern, pro, elite and prime. Our values - intentional, talented and accomplished.

We spent $25k on the Great Lock In Weekend. 

Here is what came from it: 
- 3 teams interviewed with YC 
- 1st place Anna won after $50k arr
- my first A16z SR investment into Sean

Over 3000 people applied from 40+ countries. 

We accepted a couple hundred to make the most revenue in 7 days. 

We invited a few dozen for an in person summit to demo live. 

The summit was a success. We paid about $10k in flight reimbursements to folks. 

The room was filled with energy. My roommates also came. 

Powell house has 8 roommates who got into yc and 5 backed by a16z. 

The goal for GLW was to inspire more folks to take the leap to building something same way my roommates who came to sf for a tech internship and left w a yc term sheet.

Headstarter’s mission is to mobilize engineers to create the greatest products of our 21st century.

This was a small drop in the ocean to whats possible. 

Thanks to our sponsors, speakers and partners who made this possible. 

And all the people behind the scenes: 

- my cofounder Faizan
- our media team Muhammad
- ushers and logistics Majd, Tawsif

And everyone from the Werqwise event space who made this possible in quick turn around. 

More things to come, just the beginning.

Yasin Ehsan 🚀

No alternative text description for this image

taplio

The Battle

Ash Ali

Yasin Ehsan

Followers

Posts

Engagements

Likes

Performance ScoreYasin Ehsan's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Ash Ali

Yasin Ehsan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Yasin Ehsan's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreYasin Ehsan's LinkedIn Performance