Ash Ali

Co-Founder & Growth Hacker

Co-Founder of Uhubs | Bestselling Author: 'The Unfair Advantage' | Empowering SaaS Sales Leaders to Exceed Targets

Hey there! I’m Ash Ali, an entrepreneurial spirit who thrives on turning ideas into reality. 

Best known as the first marketing director at Just Eat, I helped scale it to Series A which then went onto become UK’s first tech unicorns.

But my journey didn't start in the usual boardroom. Without a formal degree, I carved my path through sheer grit, instinct, and a knack for seeing opportunities where others see obstacles. 

Today, I leverage my 20 plus years experience to mentor, invest in, and fuel the next generation of startups.

I co-authored "The Unfair Advantage: How You Already Have What It Takes to Succeed" which won Business Book of the Year.

Our book dives into leveraging your unique traits for success — something I live by and encourage others to recognise in themselves.

I'm currently leading Uhubs, a cutting-edge B2B sales performance startup that empowers sales leaders to define and measure excellence in their teams. 

Our unique Pulse technology provides real-time insights and metrics, helping businesses understand "what good looks like" in sales performance. 

It's about bringing clarity and precision to skills for better sales strategies, enabling teams to thrive in today's competitive markets.

My personal philosophy is to:

"Embrace your unique journey, your most significant 'unfair advantage' might just be something you already possess."

If you’re an entrepreneur at heart, a sales leader looking to elevate your team, or just want to chat about the startup world's highs and lows, feel free to connect! 

I'm always open to sharing ideas, speaking at events and conferences and specialise in GTM, Marketing, Sales and everything to do with starting tech startups.

Co-founder - We're hiring!

Uhubs helps busy sales leaders at top SaaS companies optimise their sales enablement to develop reps and grow revenue, by uncovering blind spots on performance, motivation and skills.

The Uhubs Pulse platform visualises each team’s development needs for personalised upskilling & provides data-driven coaching recommendations that are saving Sales Managers 40+ hrs per quarter and helping reps ramp up 30% faster.

Supercharge your sales team by booking a demo with us today.

Yasin Ehsan

10x Hackathon Winner | 8x Bootcamp Alum | 2x AWS Patent Owner | Ex-Capital One Chatbot | TEDx Director | Serving CS Undergrads

My focus these days is to support exceptional engineers, operators, and invest in rare founders.

CEO and Co-Founder

We are building the world's first AI professor, Anthony. Anthony will launch students through 5 stages: rook, intern, pro, elite and prime. Our values - intentional, talented and accomplished.

U Waterloo meetup ✅

I am amazed by the drive. 
incredible folks, innovative ideas. 

lots of community to how quickly 
we got 150 under a roof.

yes, we did come to Canada 
in -25 degree weather

but that didn’t stop many
of you guys from coming.

Shoutout waterloo.
Should we make a
“gateway to sf” embassy 
in Waterloo?

PS Thx to Faizan Ahmed, Faizan Syed Shayaan, Muhib, Daniel, Afifa and everyone who made this possible

Yasin Ehsan 🚀

No alternative text description for this image

People of Waterloo. 

I am in your campus. 
Doing a meetup at 4pm sat. 

If you are building, Ill hear 
your pitch. Can potentially invest 
from a16z sr fund or 5 other funds

if you or someone else, wants 
more full time offers, I can 
connect you with series A+ 
founders

If you want to drop out, 
Break into sf tech scene 
but not sure

i am more than happy to 
talk to you. 

Come grab tim hortons
Coffee and cookies
DM me for link

CS Students:

Below is a hiring manager
venting on how new grad 
is not able to maintain code

he praises gen-z, or the 
ai-first junior eng as 
able to ship fast 

but fears the future 
where lacking fundamentals
leads to being confused 
when dealing with bugs

As a CS Student: 
what you can do

1) read deep technical blogs
2) try coding without ai 
3) making a cheat sheet 

Re: READ DEEP 
TECHNICAL BLOGS

yk netflix, LinkedIn
meta, google, nvidia

all have large dedicated 
resourced sharing their
insights and system design

even cooler ones in ai 
like how openai deals 
with memory limitations 

or how X-b2b startup
circumvents some technical
limitations to achieve happy-path

Point is more 
independent reading, 
means better off you’ll be 

re: TRY CODING
WITHOUT AI

this doesn’t mean leave
cluade code and whisper

this means when something 
gets stuck, think WHY 
before rushing to unstuck

try to also ask ai, WHY
it thinks certain code
makes sense 

compare your ideas
with Claude’s ideas 
and be more open to 
eventually trusting yours more

So yah, hiring managers
are skeptical of new grad

But you can be above 
and beyond by doing 


1) read deep technical blogs
2) try coding without ai 
3) making a cheat sheet 

Agree?

Ps Wanna build a GPT 
model from scratch? 

Link for zoom session 
this Thursday 2/5 

led by my roommate 
from yc/tesla ai
in comments

Waterloo recap 🎞️🎥

The 10k-100k smartest
in ai are in san Francisco

in a 2x3mile grid from
north beach to dogpatch
or Cursor office to yc

these are ai researchers, 
engineers, tinkerers, founders
investors and more

Waterloo was an incredible 
experience, many smart 
ideas and people

many feel limited due to
visas and other issues
but dw we will open an 
office in Waterloo

and help folks get the 
o1 visa, get funding or
find a great startup in sf

this just the beginning 
of the things we will do
this year

thank you to everyone 
who came and enjoyed 
our matchas

Cali or bust. Amirite?

A year ago, this was ~15 people in our backyard.

Last night, we had 200 of the top founders, builders, and investors show up to Powell St

All you need is a year to change your life.

Especially when you have a community pushing you forward.

That’s why we believe community is the most important thing for founders.

Thank you to our sponsors and speakers for making this possible.

Amy.      (Bloomberg Beta)
Kaz.       (Serval)
Dmytro (Fireworks AI)
AJ          (Revolut) 
Sam.     (Artisan)
Jaspar. (Artisan)

We hope to see everyone again.

Yours truly,
Powell St

Build a GPT. 

Follow former OpenAI cofounder
Andrej Karpathy's GPT Lecture

​walkthrough of how language models 
work, without libraries or abstractions

start from first principles and 
build a transformer-based model 
from scratch

tokenization, embeddings, self-attention, 
positional encodings, and the full training loop. 

​This workshop will be taught by Saad, 
Co-Founder at Claybird (YC F25), 
previously Tesla Autopilot for 3yrs
also Powell House roommate

Happening this thursday 
Jan 29, 5pm PT on zoom

Interested in joining? 
Comment "GPT" 
or DM me and send link

Code for fun.

most people code for roi
school, work, hackathon

code for the sake of code. 
to tinker, to try, to explore

see whats new, how it feels
what you can integrate

expand your artillery
expand your arsenal 

its easy to feel hesitant
“I am better communicator”
“I am not the best at coding”

its ok. 
still try it. 
give it a go. 

“Passion” or “love” can
grow or come in due time

Not every action has to
happen because “you like it”

I share an example of 
using Clawdbot, a new 
oss executive assistant 
that is blowing up on X

1 year in ai is 7yrs in internet. 
Time to cook is now. 
Shake and bake. 

Agree?
Comment your thoughts.

♻️ Repost for a 
freind to hear this

U Tornoto Meetup ✅

30cm of snow but 
they brought the heat

I am impressed by 
level of thought

My msg today was simple
come to sf

2-3 nights at sf 
and forget

Definitely want to come back
Saw some great folks

Excited to be back again 
In T and UW in Feb

Should we a open
“gateway to sf”
office in canada?

NexHacks montage.

Was fun meeting cs students.
To me one thing was clear:

Everyone has a side project 
in their back pocket.

I dream of a world where 
people bring those to life. 
Use their own ideas to break 
into startup scene. 

To build something of your own 
or join a rocketship 
witness 0-1Mn or 1-10Mn revenue

At Powell St 9 roommates got into yc, 
7 into a16z.
We are happy to help you 
get your break, live with us


Our next powell event is tonight, 
200 RSVPs ft early 
stripe and discord mafia.

There’s not much time, 
so make this your time. 
Come to sf.

Agree?

Cc Faizan Syed
Vid Junaid Faizal

People of Stanford. 

Me and Cory Levy will be on campus. 
Doing a meetup 6pm this wednesday. 

If you are building, Cory can hear 
your pitch. He can invest from 
his fund or I can invest from a16z SR Fund

if you or someone else, wants 
to coffee chat with series A+
SF founders, he and I can connect you 

If you want to drop out, 
Break into sf tech scene 
but not sure

we are more than happy to 
talk to you. 

Come grab a matcha
Coffee and cookies
DM me for link

Hiring a founding designer.

Headstarter has partnered 
with Google, Polymarket
and top sf companies 

we built a platform thats
engineers-first to highlight 
the best work of engineering
and creativity

where the very best ideas
get ranked and voted

Behind the scenes
for our customers

we rank their own candidates
and share feedback 
from candidates 
about how they felt

i believe the best 
engineers run the world.
help me make this 
one step closer to reality 

share video with someone 
who is looking for UI/UX
role at a startup

Apply here: https://lnkd.in/em8sRTD4

Stripe Mafia Event. 

Powell events have 
been a great way to 
meet top sf founders.

Hosting a private Powell St event 

Ft Dmytro, founding team Pytorch at meta now cto of Fireworks AI ($4bn valuation)

Ft @jasper from artisan building the ai sdr, responsible for iconic billboards in sf 

And with 200 engineers this might be our largest event yet. 

DM if you want an invite. SF 7pm

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Ash Ali

Yasin Ehsan

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