Ash Ali

Co-Founder & Growth Hacker

Co-Founder of Uhubs | Bestselling Author: 'The Unfair Advantage' | Empowering SaaS Sales Leaders to Exceed Targets

Hey there! I’m Ash Ali, an entrepreneurial spirit who thrives on turning ideas into reality. 

Best known as the first marketing director at Just Eat, I helped scale it to Series A which then went onto become UK’s first tech unicorns.

But my journey didn't start in the usual boardroom. Without a formal degree, I carved my path through sheer grit, instinct, and a knack for seeing opportunities where others see obstacles. 

Today, I leverage my 20 plus years experience to mentor, invest in, and fuel the next generation of startups.

I co-authored "The Unfair Advantage: How You Already Have What It Takes to Succeed" which won Business Book of the Year.

Our book dives into leveraging your unique traits for success — something I live by and encourage others to recognise in themselves.

I'm currently leading Uhubs, a cutting-edge B2B sales performance startup that empowers sales leaders to define and measure excellence in their teams. 

Our unique Pulse technology provides real-time insights and metrics, helping businesses understand "what good looks like" in sales performance. 

It's about bringing clarity and precision to skills for better sales strategies, enabling teams to thrive in today's competitive markets.

My personal philosophy is to:

"Embrace your unique journey, your most significant 'unfair advantage' might just be something you already possess."

If you’re an entrepreneur at heart, a sales leader looking to elevate your team, or just want to chat about the startup world's highs and lows, feel free to connect! 

I'm always open to sharing ideas, speaking at events and conferences and specialise in GTM, Marketing, Sales and everything to do with starting tech startups.

Co-founder - We're hiring!

Uhubs helps busy sales leaders at top SaaS companies optimise their sales enablement to develop reps and grow revenue, by uncovering blind spots on performance, motivation and skills.

The Uhubs Pulse platform visualises each team’s development needs for personalised upskilling & provides data-driven coaching recommendations that are saving Sales Managers 40+ hrs per quarter and helping reps ramp up 30% faster.

Supercharge your sales team by booking a demo with us today.

🤖Data Scientist | Turning Raw Data into Money Generating Insights | Data-led Growth for Your Business 🚀

Freelance Data Scientist | ML Engineer | SQL | Python | Power BI | MLOps

Data analytics and Machine learning models built 5X faster - no quality compromise. Worked with 14 clients in 7 different industries in the last 3 years. Helped current company scale to $5M+ ARR. Featured TOP RATED PLUS talent on Upwork in 2025 with 100% job completion and satisfaction.

My Toolkit:
- Data analytics: Python, SQL, Excel
- ML Engineering: FastAPI, AWS, Streamlit, great_expectations
- Data visualization: PowerPoint, PowerBI, Plotly, Matplotlib
- Data modeling: Scikit-learn, TensorFlow, Keras
- MLOPs: CI/CD (GitHub Actions), Docker
- Additional tools: Notion, n8n, Canva, Git/GitHub

My Stats:
- 5-stars reviews on 99% of projects delivered.
- 100% Job Success Score for on-time, budget delivery.
- Helped scale currently business to $5M ARR with ATS analysis & Reporting.
- 1.5 years TOP RATER PLUS on Upwork.
- 1800 hours billed.
- $60k+ earned.

What You’ll Get Working With Me:
- A data analyst who is a real problem solver.
- Quick responses (within the hour on working hours)
- Clean, maintainable code and detailed documentation
- A clear “NO” if something isn’t feasible; no wasted time
- A well-crafted report or dashboard as per the requirements

My clients think:
- "Anas is great and highly knowledgeable. He is passionate about solving data science challenges and has helped me significantly streamline some of my processes, enabling better scalability.
- "Anas, was prompt and thorough and I would def use him again in the future."
- "Anas is great to work with. He made the job so fluid and his knowledge of data science makes him someone worth listening to. I’m glad I chose him for my small business. I’m looking forward to what’s coming next, and I would definitely hire him again."

Popular Clients & Products:
- Uhubs: Financial company based in London
- AllAboutGroup: Law recruitment firm based in London
- Growth Dynamics: Marketing and data strategist based in London.
- Adway: Tech and recruitment company based in Gotheborg, Sweden

About me:
- Football fan since I can remember (Real Madrid fan)
- Tennis lover and practitioner (one-handed backhand style)
- Mangas fan (One Piece, Naruto, Bleach)
- Travel addict (South Asia, Europe, Africa, America (soon))
- Reading is something I enjoy as much as coffee (oat latte fan recently)

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YouTube Channel
→ GO HERE: https://www.youtube.com/anas_riad

Request services via LinkedIn or Email below:
r.riadanas@gmail.com

Hire on Upwork:
https://www.upwork.com/freelancers/~0163377bf3029c7553

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