Ash Ali

Co-Founder & Growth Hacker

Uhubs

At Uhubs, we empower sales teams to unlock their full potential by transforming skill development into a precise, data-driven unfair advantage. 

By industrialising the monitoring and tracking of essential sales skills, we provide leaders with rapid insights to identify growth opportunities that genuinely drive revenue impact. 

Uhubs streamlines skill development, enabling modern sales teams to achieve measurable success faster and more effectively.

Co-Founder

The Unfair Advantage

The new Book "The Unfair Advantage" uncovers the secret behind why some startups make it and others don’t. Available in Jan 2020- Pre-order book from Amazon, WHSmiths, Foyles & Waterstones.

Wrapping up my experience as the first UK Marketing Director of £3.5 billion company JUST EAT into a practical narrative, I break apart the different types of unfair advantages swimming just under the surface of your favourite success stories. Every single one of them has an unfair advantage within the MILES structure (Money, Intelligence & Insight, Location & Luck, Education & Expertise, Status).  Out on January 9th 2020!

I've done keynotes on "Startup Marketing", "How to find your unfair advantage", "My personal/JUST EAT success story", "The first 3 years in startups" and have been part of several panel debates, pitch judging and discussions.

Author, Keynote Speaker & Co-Founder

Private angel Investments in seed stage startups across the globe. Mentorship and advice to startup entrepreneurs in various sectors and markets with a specific focus on online marketplaces, mobile app's and interesting social & community projects.

If you have startup requiring seed capital, an experienced startup advisor or non-executive role get in touch. 

- Idea assessment, including market sizing, competitive analysis, go to market strategy
- Applying lean methodology techniques to launch MVPs and find product market fit
- Growth Hacking
- Product and business development
- Digital marketing strategy
- Capital raising including marketing materials and business introductions
- Entrepreneur Mentorship & Advisor
- Lean startup
- EIR or non exec roles

Mentor @PiLabs @turn8 @istarter @TeamPK

Startup Investor, Advisor & Mentor

University of Warwick - Warwick Business School

Guest Lecturer

Spinks

Advising the senior Spinks team on continual growth for being the talent partner to the Start-Up / Scale Up sector.

Spinks Advisory Board Member

Royal Holloway, University of London

UCL School of Management

Loughborough University

Imperial College Business School

ESCP Business School

Washplus - Dubai's Laundry App

Acquired by new player in GCC with great ambitions. 

Seed investor and marketing advisor to Dubai's leading on-demand laundry and dry cleaning app, washplus. 

Founded in Dubai Silicon Oasis as part of Dubai's smart city drive we have an awesome vision and a very strong founding team and set of angel investors. 

Have been featured in 7 days, Time Out Dubai, Dubai Chronicle and Ahlan!

Washplus - On demand Laundry App

Co-Founder of Uhubs | Bestselling Author: 'The Unfair Advantage' | Empowering SaaS Sales Leaders to Exceed Targets

Hey there! I’m Ash Ali, an entrepreneurial spirit who thrives on turning ideas into reality. 

Best known as the first marketing director at Just Eat, I helped scale it to Series A which then went onto become UK’s first tech unicorns.

But my journey didn't start in the usual boardroom. Without a formal degree, I carved my path through sheer grit, instinct, and a knack for seeing opportunities where others see obstacles. 

Today, I leverage my 20 plus years experience to mentor, invest in, and fuel the next generation of startups.

I co-authored "The Unfair Advantage: How You Already Have What It Takes to Succeed" which won Business Book of the Year.

Our book dives into leveraging your unique traits for success — something I live by and encourage others to recognise in themselves.

I'm currently leading Uhubs, a cutting-edge B2B sales performance startup that empowers sales leaders to define and measure excellence in their teams. 

Our unique Pulse technology provides real-time insights and metrics, helping businesses understand "what good looks like" in sales performance. 

It's about bringing clarity and precision to skills for better sales strategies, enabling teams to thrive in today's competitive markets.

My personal philosophy is to:

"Embrace your unique journey, your most significant 'unfair advantage' might just be something you already possess."

If you’re an entrepreneur at heart, a sales leader looking to elevate your team, or just want to chat about the startup world's highs and lows, feel free to connect! 

I'm always open to sharing ideas, speaking at events and conferences and specialise in GTM, Marketing, Sales and everything to do with starting tech startups.

Co-founder - We're hiring!

Uhubs helps busy sales leaders at top SaaS companies optimise their sales enablement to develop reps and grow revenue, by uncovering blind spots on performance, motivation and skills.

The Uhubs Pulse platform visualises each team’s development needs for personalised upskilling & provides data-driven coaching recommendations that are saving Sales Managers 40+ hrs per quarter and helping reps ramp up 30% faster.

Supercharge your sales team by booking a demo with us today.

Anagar Media

Founder and CMO

Lyra Technology Group

Sr. HubSpot Solutions Consultant

ABC Fitness

Global Growth and Lifecycle Marketing Manager

SmartBug Media

Paid Media Manager 

Lifesight

Digital Marketing Manager

Fortanix

Tech Mahindra

Senior Marketing Manager

• Developed and lead marketing strategies to meet company’s objectives.
• Project Managed company’s website revamp and worked on corporate marketing strategies.
• Project Managed the creation of an AI tool for Job rotation.
• Lead CSR Portal implementation and activities within the organization.
• Strategized and decentralized the recruitment process for bench associates which won an industry award.
• Core team member for ideating and implementing Company vision and mission reboot and strategy.
• Part of 1000 Emerging Leader which implemented business development activities. 1000 Leaders' program includes identifying high potential candidates in the organization and developing them for critical roles.
• Reverse Mentor to CEO, CXOs & Leaders.
• Active Mahindra Brand Advocate on Social Media Marketing. Mahindra Brand Advocate-Won Platinum (2018) and Silver (2017) Award.
• Core team member for Diversity & Inclusivity.
• Wave 2 Ambassador for implementing Digital Transformation Initiatives.
• Client Appreciation while Working in Philips Project. SPOC at Cluster level for augmented reality /  Virtual reality at Organizational Level.
• Organizing and Anchoring –One Europe event, Jamboree 2019,2020 & EMEA Hackathon.
• Won the WISE Hackathon Design competition and Design Thinking and Ideation Contest for "AI-based Sustainable Environment.
• Project X: Won 1st Runner-up at HRFM, led an organization-wide transformation initiative focused on empathy and efficiency, conducted 12+ design thinking sessions, and implemented RMG 2.0 Forecast to Fulfill, enabling $2M savings while preventing $80M in revenue loss.
• Leadership Trainings: Conducted training programs for AIM, Women Leadership-CTL Cluster, GLCs, Noida Multipliers, Mumbai associates, and the Finance Team.
• Bench Associates - RMG Team: Addressed bench associate challenges, advised on upskilling, empathy training, and infrastructure improvements, and received team appreciation for driving positive change.

Shadow Board Member and Mahindra Initiatives

Business Development Manager

Test Lead

Planet Superheroes

Part of the team and worked with website www.planetsuperheroes.com
•	Tools: Shopify, Fresh desk, Website Backend
•	Description:  Worked with the Website for a year and understood E2E Workings
•	Business understanding of a startup and organizing events like Comic Con!

Customer Relationship Manager

Last Mile Consultants Technology Solutions Pvt Ltd

Project Assessment Using TMMi Project made.
•	Tools &Technologies used: WAMP Server, MySQL, PHP
•	Description: It is a project developed in PHP to help in the improvement of the testing phase of a software product using TMMi.

Development Intern

Strategic Digital Marketing Leader | Driving Demand and Pipeline Growth

Engineer-turned-marketer with a knack for demand gen, pipeline growth, and SaaS strategy. I’ve worn many hats—agency, in-house, consulting—blending technical expertise with creative storytelling to craft high-impact campaigns that don’t just engage; they drive real business results. My engineering background fuels a deep analytical approach, while my marketing mindset ensures every campaign resonates. Whether it’s demand gen, lifecycle marketing, or scaling growth engines, I build scalable, data-backed strategies that accelerate revenue and brand impact.

With a foot in tech and a heart in storytelling, I connect the dots between data, creativity, and business strategy to fuel pipeline growth. From short-term wins to long-term brand building, I develop holistic strategies shaped by experience across Delivery, Sales, Business Development, and Pre-sales. A mentor, strategist, and growth architect, I thrive on making an impact.

Beyond marketing, I’m deeply passionate about women’s leadership and immigrant entrepreneurship. I actively contribute to industry and community initiatives. I believe in empowering women and fostering leadership—a commitment recognized in many ways, including being featured on a Times Square display, nominated for DMZ’s Women of the Year and Atlantic Canada’s 25 Most Powerful Women in Business. I’ve also been spotlighted by Pavilion for empowering women and featured in Product Marketing Wisdom book by Nitin Kartik.

Let’s talk about how I can help your business thrive.

Nida Ateeq

taplio

The Battle

Ash Ali

Nida Ateeq

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