Ash Ali

Co-Founder & Growth Hacker

Uhubs

At Uhubs, we empower sales teams to unlock their full potential by transforming skill development into a precise, data-driven unfair advantage. 

By industrialising the monitoring and tracking of essential sales skills, we provide leaders with rapid insights to identify growth opportunities that genuinely drive revenue impact. 

Uhubs streamlines skill development, enabling modern sales teams to achieve measurable success faster and more effectively.

Co-Founder

The Unfair Advantage

The new Book "The Unfair Advantage" uncovers the secret behind why some startups make it and others don’t. Available in Jan 2020- Pre-order book from Amazon, WHSmiths, Foyles & Waterstones.

Wrapping up my experience as the first UK Marketing Director of £3.5 billion company JUST EAT into a practical narrative, I break apart the different types of unfair advantages swimming just under the surface of your favourite success stories. Every single one of them has an unfair advantage within the MILES structure (Money, Intelligence & Insight, Location & Luck, Education & Expertise, Status).  Out on January 9th 2020!

I've done keynotes on "Startup Marketing", "How to find your unfair advantage", "My personal/JUST EAT success story", "The first 3 years in startups" and have been part of several panel debates, pitch judging and discussions.

Author, Keynote Speaker & Co-Founder

Private angel Investments in seed stage startups across the globe. Mentorship and advice to startup entrepreneurs in various sectors and markets with a specific focus on online marketplaces, mobile app's and interesting social & community projects.

If you have startup requiring seed capital, an experienced startup advisor or non-executive role get in touch. 

- Idea assessment, including market sizing, competitive analysis, go to market strategy
- Applying lean methodology techniques to launch MVPs and find product market fit
- Growth Hacking
- Product and business development
- Digital marketing strategy
- Capital raising including marketing materials and business introductions
- Entrepreneur Mentorship & Advisor
- Lean startup
- EIR or non exec roles

Mentor @PiLabs @turn8 @istarter @TeamPK

Startup Investor, Advisor & Mentor

University of Warwick - Warwick Business School

Guest Lecturer

Spinks

Advising the senior Spinks team on continual growth for being the talent partner to the Start-Up / Scale Up sector.

Spinks Advisory Board Member

Royal Holloway, University of London

UCL School of Management

Loughborough University

Imperial College Business School

ESCP Business School

Washplus - Dubai's Laundry App

Acquired by new player in GCC with great ambitions. 

Seed investor and marketing advisor to Dubai's leading on-demand laundry and dry cleaning app, washplus. 

Founded in Dubai Silicon Oasis as part of Dubai's smart city drive we have an awesome vision and a very strong founding team and set of angel investors. 

Have been featured in 7 days, Time Out Dubai, Dubai Chronicle and Ahlan!

Washplus - On demand Laundry App

Co-Founder of Uhubs | Bestselling Author: 'The Unfair Advantage' | Empowering SaaS Sales Leaders to Exceed Targets

Hey there! I’m Ash Ali, an entrepreneurial spirit who thrives on turning ideas into reality. 

Best known as the first marketing director at Just Eat, I helped scale it to Series A which then went onto become UK’s first tech unicorns.

But my journey didn't start in the usual boardroom. Without a formal degree, I carved my path through sheer grit, instinct, and a knack for seeing opportunities where others see obstacles. 

Today, I leverage my 20 plus years experience to mentor, invest in, and fuel the next generation of startups.

I co-authored "The Unfair Advantage: How You Already Have What It Takes to Succeed" which won Business Book of the Year.

Our book dives into leveraging your unique traits for success — something I live by and encourage others to recognise in themselves.

I'm currently leading Uhubs, a cutting-edge B2B sales performance startup that empowers sales leaders to define and measure excellence in their teams. 

Our unique Pulse technology provides real-time insights and metrics, helping businesses understand "what good looks like" in sales performance. 

It's about bringing clarity and precision to skills for better sales strategies, enabling teams to thrive in today's competitive markets.

My personal philosophy is to:

"Embrace your unique journey, your most significant 'unfair advantage' might just be something you already possess."

If you’re an entrepreneur at heart, a sales leader looking to elevate your team, or just want to chat about the startup world's highs and lows, feel free to connect! 

I'm always open to sharing ideas, speaking at events and conferences and specialise in GTM, Marketing, Sales and everything to do with starting tech startups.

Co-founder - We're hiring!

Uhubs helps busy sales leaders at top SaaS companies optimise their sales enablement to develop reps and grow revenue, by uncovering blind spots on performance, motivation and skills.

The Uhubs Pulse platform visualises each team’s development needs for personalised upskilling & provides data-driven coaching recommendations that are saving Sales Managers 40+ hrs per quarter and helping reps ramp up 30% faster.

Supercharge your sales team by booking a demo with us today.

twentyAI

twentyAI provides augmented intelligence enabled talent solutions across the UK, Europe and USA.

Consultant | Finance

West Ham United FC

Overseeing 9-12 scouting activities for the North London and Hertfordshire Region.

Lead Scout - North London & Hertfordshire

Academy Scout

Emerging Hammers Development Coach

TalentEdge

The Talentedge Tech Team work exclusively with high growth startups and scaleups across London and Berlin.

With an unrivalled network and reputation in this ecosystem, we work with businesses who have raised Seed stage investment through to Series A/B/C/D/E, partnering with their Founders/CEOs, CFOs and VC/PE investors to build best-in class finance functions, capable of supporting our rapid growth clients as they scale. 

If you’re looking to progress your career or make a hire within the following sectors, then please do get in touch.

M: 07786 742 630
E: Jonathan.Wilson-Kouevi@talentedge.co.uk

SaaS, FinTech, eCommerce, ConsumerTech, EdTech, AdTech, MarTech, HealthTech, BioTech, AI, Robotics, AR, VR, PropTech, CleanTech, AgriTech, Blockchain, FoodTech

Consultant | Finance | Technology

Broadgate Search

We are a specialist supplier of mid-to-senior professionals in the UK, Europe and the US across Compliance, Financial Crime, Risk, Cyber, Finance & Accounting, and Transformation & Change into markets which include Financial Services, Utilities, Information Technology, Pharmaceutical and other regulated sectors.  

We have close, longstanding partnerships, unique in our market, with international specialist academic, membership organisations which include the ICA, ORIC International and PRMIA. Our own innovative online and offline platforms, such as Broadgate Search Social, Ethnicity Talks and Diversity in Finance, enable us to build and share knowledge, and access and empower underrepresented talent groups.  

We are part of Trinnovo Group – alongside digital experts Trust in SODA and life sciences specialists BioTalent. Our global reach across specialisms gives us capacity to deliver focused, scalable cross-functional solutions to organisations. Our group mission is to build diversity, create inclusion and encourage workplace innovation and Trinnovo is committed to innovative DEI solutions – internally, in our client partnerships and in wider society.

Our recent awards and accreditations include:
• Tiara's 2020 'Best Company to Work for (£20-£50m)'
• IS0 9001 Certification 
• Investors in People - Gold 2022
• RIDI - Recruitment Industry Disability Initiative Members

At Broadgate Search, inclusion is the norm, not the exception. Reach out to me for a conversation or the latest opportunities tailored to your wants on jonathan.wilson-kouevi@broadgatesearch.com or visit www.broadgatesearch.com to find out more.

Associate Consultant

We are a specialist supplier of mid-to-senior professionals in the UK, Europe and the US across Compliance, Financial Crime, Risk, Cyber, Finance & Accounting, and Transformation & Change into markets which include Financial Services, Utilities, Information Technology, Pharmaceutical and other regulated sectors. 

We have close, longstanding partnerships, unique in our market, with international specialist academic, membership organisations which include the ICA, ORIC International and PRMIA. Our own innovative online and offline platforms, such as Broadgate Search Social, Ethnicity Talks and Diversity in Finance, enable us to build and share knowledge, and access and empower underrepresented talent groups. 

We are part of Trinnovo Group – alongside digital experts Trust in SODA and life sciences specialists BioTalent. Our global reach across specialisms gives us capacity to deliver focused, scalable cross-functional solutions to organisations. Our group mission is to build diversity, create inclusion and encourage workplace innovation and Trinnovo is committed to innovative DEI solutions – internally, in our client partnerships and in wider society.

Our recent awards and accreditations include:
• Tiara's 2020 'Best Company to Work for (£20-£50m)'
• IS0 9001 Certification 
• Investors in People - Gold 2022
• RIDI - Recruitment Industry Disability Initiative Members

At Broadgate Search, inclusion is the norm, not the exception. Reach out to me for a conversation or the latest opportunities tailored to your wants on jonathan.wilson-kouevi@broadgatesearch.com or visit www.broadgatesearch.com to find out more.

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