Most founders don’t have a marketing problem.

They’re just serving a bland, confusing brand and wondering why no one’s coming back for seconds.
That’s where The Brand Chef steps in. 
I help service-based founders turn under-seasoned, inconsistent brands into well-plated, high-flavor brand systems that actually work:

✔ A clear recipe (positioning)
✔ Consistent presentation (visual identity)
✔ Memorable flavor (messaging)
✔ A website with substance, not garnish
✔ Design + strategy cooked with purpose 

Before I was The Brand Chef, I worked in real kitchens.

Heat, noise, chaos  and the golden rule every real chef lives by:
Clean as you go.

Fix the spills.
Organize the station.
Taste as you cook.

My background blends design, operations, and tech allowing me to go beyond just making things look good.

I’m fixing the ingredients that are off, the flavors that don’t mix, and the dishes that never should’ve left the kitchen. If your brand feels undercooked, chaotic, or stuck in DIY mode… we can fix that.

Start with Clarity:
The Brand Strategy Intensive is your 90-minute kitchen audit where we find out exactly what’s missing from your brand’s signature recipe.

Asaf Bochman🍷

I make marketing your brand as simple as possible with done for you services, so you can focus on what matters most: building your business.

Lisa Williams

Find your voice, tell your story, and create inspiring content that gets your target audience to convert.

I didn’t set out to find Hello Again—Hello Again found me.
What I was looking for were answers.

Menopause hit, and like so many women, I found myself searching for holistic alternatives that actually worked. What I found instead was confusion, stigma, and a healthcare system that wasn't built for us. I've spent years navigating my own women's wellness journey, from debilitating period pain to the rollercoaster of menopause, and I knew one thing: women deserve better options. 

That's why I bought Hello Again, because relief shouldn't be a mystery, an afterthought, or a struggle. 

No haze. No hormones. No hassle. Just real relief when and where you need it most—delivered through the power of vaginal suppositories.  

At the intersection of FemHealth, Cannabis, and Menopause, Hello Again is reimagining women's wellness with plant-powered solutions for menopause, sleep, and period relief. Women need real solutions they can trust, and we're here to provide them, without the guesswork or stigma. 

Hello Again isn't just another wellness brand—it's a movement redefining how women take control of their health. For too long, women's wellness has been overlooked, forcing us to manage symptoms with outdated solutions or simply “push through” the discomfort. That ends now. We're creating innovative, effective, and hormone-free products that work with the body, not against it. 

Hello Again is more than a product—it's a commitment to wellness on our terms, providing the knowledge and support to make informed choices about our health because we should never have to settle for suffering in silence.  

Because every great product needs a great marketing strategy, I bring the same passion for innovation and problem-solving to cannabis marketing through The TOKE Agency. The best brands don’t just sell—they connect. And that starts with a strategy designed for long-term growth, real customer engagement, and building a brand that resonates through authentic storytelling.

If you're ready to change the game in women's wellness, my inbox is open.

Founder

Make Your Mark
Build a Brand That Turns Your Consumers into Regulars, for Good.
In the ever-evolving cannabis world, TOKE is here to support and guide you through the digital marketing scene. With industry insight and compliance-savvy strategies, we’re your partner in success every step of the way. Let’s funk it up!

Say goodbye to the struggle of finding the perfect approach, as we tailor simplified solutions that effortlessly hit the high notes with your target audience.

— Brand Story & Messaging
— Digital Marketing Strategy
— Content Strategy
— Long-Form Content Creation
— Text & Email Communications
— Social Media Management

I gave up alcohol six years ago. 

It was a conscious choice.

Not because I hit rock bottom or had a dramatic story to tell. 

I was tired of missing my morning workouts, feeling groggy all day, and pretending alcohol wasn’t affecting me.

I was married to an alcoholic for 20 years. I lived inside the damage it can do to health, relationships, finances, and safety. That experience shaped my perspective. But it didn’t stop me from social drinking. I had to make that choice for myself.

What I didn’t expect was how easy it felt once I cut it out completely.

Here’s what I understand now that I didn’t then.

Alcohol messes with your stress hormones. It disrupts how your body processes estrogen. And when you’re already in midlife, navigating shifting hormones, adding alcohol into the mix is like trying to steady a boat while someone keeps rocking it from the other side.

The data is also clearer now. Even one drink a day increases breast cancer risk. 

That’s not me being alarmist. That’s research.

We don’t need fear or cheerleading. We need truth and transparency so we can make our own informed decisions.

Going alcohol-free has been one of the most important choices I’ve made for my health. Not because I had to. 

Because I could.

If you’re doing Dry January, try tracking sleep quality, morning clarity, and 3 AM wakeups. 

Let your body tell you what it already knows.

What shifted for you when you changed your relationship with alcohol?

---

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Want weekly insights on hormones, sleep, and building a foundation that actually works? Join my newsletter: link in comments.

Innovating Plant-Based Women’s Wellness Solutions @ Hello Again | Certified Menopause Coach | Driving Loyalty & Retention for Dispensaries with AIQ @ The TOKE Agency

What if the most radical thing you could do this January is nothing at all?

Here’s how the cycle works.

From October through December, the marketing machine tells you to indulge. Eat more. Drink more. Buy more. Celebrate harder. You deserve it.

Then, in January, those same industries pivot. Now they want to sell you the fix. 

[ ] The detox. 
[ ] The diet. 
[ ] The gym membership. 
[ ] The supplement stack. 
[ ] The reset.

You didn’t fail. You were set up.

And here’s what nobody talks about: nature doesn’t do New Year’s resolutions.

January isn’t about pushing harder. Look outside. The trees are bare. The ground is resting. Animals conserve energy. The earth is in a season of stillness before the next cycle of growth.

But we’ve been taught to sprint into the new year as we owe it something.

I used to live that way. Three Christmas trees, dinner for thirty. Every dish from scratch. I told myself that doing more meant I was doing it right. 

What I was really doing was running from how I actually felt.

When my life cracked open, I finally asked a different question. What if I did less on purpose?

That shift changed everything. Not just my holidays. 

My mornings. 
My health. 
My hormones. 
My ability to actually hear what my body was asking for.

This January, I’m not making resolutions. I’m protecting my rest. I’m stacking what works instead of chasing what’s trending.

If you’re feeling pressure to fix yourself this month, maybe the real experiment is doing nothing dramatic at all. Just noticing, listening, and letting January be what it actually is.

A season of stillness before the growth.

What would change if you gave yourself permission to rest this month instead of race?

---

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Want weekly insights on hormones, sleep, and building a foundation that actually works? Join my newsletter - link in comments.

I tried everything. 

Nothing was working.

I was listening to a podcast a while back where Kevin O’Leary said people like Elon Musk and Steve Jobs have this ability to focus solely on the signal and tune out all the noise.

And I remember thinking, that’s exactly what I couldn’t do.

The noise was everywhere. One expert said women should cold plunge. The next one said absolutely not. Add creatine. Eat 140 grams of protein. 

I was putting protein powder in my matcha every morning and honestly, I was gagging trying to get it down. 

I carried around those little pill organizers packed with 30 supplements a day. I spent thousands on functional medicine appointments that left me with more rules and zero results.

Six months in, I hadn’t lost a pound, still waking up at 3 AM, and the brain fog hadn’t lifted. 

I felt like I was doing everything right while my body just ignored me.

So I stopped listening to everyone else and started paying attention to me.

Morning walks at sunrise with my dog. Learning how to move in and out of ketosis. Supporting my ECS system.

The noise wants you to believe the answer is more. 

But what if you need to stop long enough to hear what's already there?

What’s one piece of wellness advice you finally decided to ignore?

---

Enjoy this? ♻️ Repost to your network and follow Lisa Williams for more. Get the whole story on my YouTube channel: https://lnkd.in/ggU9tcb6

Red light therapy is free.

It happens every morning at sunrise. 

Red light is not expensive panels at wellness centers. The sun delivers it for free, every single day, in those first 10 to 15 minutes after it rises.

That pink and orange glow at dawn? That’s red and near-infrared light. It penetrates your skin, reaches your cells, and energizes your mitochondria. The tiny powerhouses in every cell that produce your energy.

Here’s what started shifting when I committed to never missing a sunrise:

Better sleep. Morning red light triggers a countdown that signals your body to produce melatonin later that night.

More energy. Red light supports mitochondrial function, which means your cells actually make energy more efficiently.

Clearer skin. Infrared light increases circulation and supports collagen production.

Steadier mood. Morning light exposure helps regulate neurotransmitters that affect how you feel throughout the day.

I bundle up now. Heated gloves, puffy coat, beanie, the whole thing with Kula, and I walk three miles before the world gets loud. 

Get outside within 30 minutes of sunrise. Even 10 minutes counts. Skip the sunglasses. Track how you sleep and how you feel when you wake up. 

It costs nothing. It takes minutes. And it changes everything.

Who’s joining me tomorrow?

https://lnkd.in/gM-Mg-3U

Open video: Menopause Weight Gain & Red Light Therapy on youtu.be

Menopause Weight Gain & Red Light Therapy

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Lisa Williams

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The Battle

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