Most founders don’t have a marketing problem.

They’re just serving a bland, confusing brand and wondering why no one’s coming back for seconds.
That’s where The Brand Chef steps in. 
I help service-based founders turn under-seasoned, inconsistent brands into well-plated, high-flavor brand systems that actually work:

✔ A clear recipe (positioning)
✔ Consistent presentation (visual identity)
✔ Memorable flavor (messaging)
✔ A website with substance, not garnish
✔ Design + strategy cooked with purpose 

Before I was The Brand Chef, I worked in real kitchens.

Heat, noise, chaos  and the golden rule every real chef lives by:
Clean as you go.

Fix the spills.
Organize the station.
Taste as you cook.

My background blends design, operations, and tech allowing me to go beyond just making things look good.

I’m fixing the ingredients that are off, the flavors that don’t mix, and the dishes that never should’ve left the kitchen. If your brand feels undercooked, chaotic, or stuck in DIY mode… we can fix that.

Start with Clarity:
The Brand Strategy Intensive is your 90-minute kitchen audit where we find out exactly what’s missing from your brand’s signature recipe.

Asaf Bochman🍷

Tilley Distribution

VP of Accounting

Corporate Controller

Connor Group

Senior Consulting Manager

Essilor

Operations Accounting Manager

Senior Associate

Cablevision

Staff Accountant

CA Technologies

AR Rep

Estee Lauder

Credit Coordinator

Carl Ditzel, CPA, MBA

taplio

The Battle

Asaf Bochman🍷

Carl Ditzel, CPA, MBA

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