VP, Finance & Operations at Tough Commerce (YC-backed B2B SaaS), where I blend data-driven with operational leadership to launch and scale core functions including Finance, People, Ops, and CX.

Previously co-founded DirtMarket, Canada’s largest soil marketplace, growing from zero to 1,000+ businesses (including Fortune 500s) and securing funding to scale. Earlier, led 180+ people at Amazon’s largest Canadian fulfillment center, driving seven-figure impact through data-driven safety, quality, and productivity initiatives.

BBA (Honours), advancing CPA, PMP certified. Passionate about building products, leveraging data, and turning complex operational challenges into simple, scalable solutions.

Asad Jalib

Bank of America

Credit service officer III

Credit Services Representative II

Softchoice

• Worked with the sales, AP and renewal teams to process orders and used various ERP systems to create purchase orders.
• Developed an excel interactive open order tool to communicate outstanding orders more efficiently and add value to
month-end targets by filtering top dollar orders.
• Managed orders for 3 sales teams by sourcing better pricing and faster delivery and closing the month with the highest gross profit
• Manage market fulfillment from order release to delivery, including returns and hardware moves, in close collaboration with Logistics, Sales Ops and Services team.
• Source data, perform analysis and deliver insights via intuitive, visual dashboards using Power BI.

Customer Operation Analyst

Brock Marketing Association (BMA) at Goodman

• Pioneered virtual events that helped cut cost by 50% and higher allocation towards award prizes.
• Raised $2000 through sponsorships and budgeted $8000 towards club events, giveaways, and membership fees.
• Designed a brand-new website for the clubs with information and registrations for upcoming events which led to a 40% higher turnout.

President

Executive Vice President

Vice President of Events

Brock University

Peer Mentor

Shopify

• Strategized and executed performance-driven online marketing campaign through Facebook, Instagram and Google analytics which resulted in a 10% increase in conversion for the merchants.
• Consulted over 500 merchants with their transitions to the Shopify platform during COVID by providing unique experience and knowledge to their business

Junior Support Advisor Co-op

Brock Finance & Investment Group

• Presented equity valuation based on dividend discount model, discounted cash flow, and multiples to industry professionals and made recommendations for buying, holding, or selling the stock. 
• Researched industries and competitors to understand business strategy and business cycle to forecast earnings for stock under consideration. 
• Managed club portfolio and presented year-end performance to the professors which included in-depth analysis of each holding.

Project Manager

Kinectrics

Utilized project management skills to plan, organize and monitor large-scale nuclear projects which resulted in a successful project delivery that generated over $1.5M in revenue.
• Created project month-end performance reports and delivered presentations to highlight key information to senior management and made recommendations for improvements.
• Implemented 24-hour work schedule, due diligence on new equipment and monitored compliance with CNSC which boosted efficiency rate in projects by 25%.

Assistant Project Manager Co-op 

• Utilized strong leadership skills to act as a Project Manager which included overseeing all events from start to finish and managing on site logistics (sound/technical services, registration, etc.) which resulted in the events running on schedule and better than expected
• Displayed solid communication skills to enhance the attendees’ experience at the events by ensuring all on-site challenges were handled efficiently and effectively
• Adapted detail oriented mindset to identify and maximize opportunities to effectively spend the budget and recorded all transactions on an Excel spreadsheet

Director of Events

The TJX Companies, Inc.

• Identified, separated, labelled and filled merchandise orders from stores by selecting
merchandise from a designated pick slot to the conveyor
• Contributed value to the team through increasing personal production efficiency and
ensuring maximum output for daily goals
• Complied with procedures, rules and regulations by maintaining a safe and clean work
environment through cleaning the warehouse area and organizing all items in a hazard-free
manner

Warehouse Associate

Tip Top Tailors

• Displayed all merchandise in an organized manner to attract more customers and help
minimize effort required to select sizes and styles; this layout strengthened store sales
• Exceeded customer expectations by interacting in a courteous and pleasant manner in order
to optimize the customers’ in-store experience by identifying client preferences and
offering alternatives to match preferences
• Encourage repeat business by effectively and professionally solving the issues that
unsatisfied customers may have

Sales Associate

Prateek is a business graduate from Brock University's Goodman School of Business who has professional experience in project management, sales and financial analytics. He is skilled in data analysis, data modelling, valuation and presentation. Prateek is currently seeking roles in banking, consulting, strategy and finance. 

During his time in university, he served as a President of Brock Marketing Association, where he led a team of 10-12 students to host case competitions, workshops and networking events. Prateek also launched the new club website and hosted the first-ever virtual events in club history. The club also collaborated with a client in Hamilton and provided insights on the industry and presented a growth strategy to the management team. 

Prateek enjoys learning about new technology and is passionate about personal investment. In his free time, he likes to go running, hiking or play basketball. Reach to him if you would like to chat about tech, investments, the outdoors or just to say hello!

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The Battle

Asad Jalib

Prateek V.

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