VP, Finance & Operations at Tough Commerce (YC-backed B2B SaaS), where I blend data-driven with operational leadership to launch and scale core functions including Finance, People, Ops, and CX.

Previously co-founded DirtMarket, Canada’s largest soil marketplace, growing from zero to 1,000+ businesses (including Fortune 500s) and securing funding to scale. Earlier, led 180+ people at Amazon’s largest Canadian fulfillment center, driving seven-figure impact through data-driven safety, quality, and productivity initiatives.

BBA (Honours), advancing CPA, PMP certified. Passionate about building products, leveraging data, and turning complex operational challenges into simple, scalable solutions.

Asad Jalib

L-SPARK Startup Accelerator 🇨🇦

Marketing Director

L-SPARK Startup Accelerator is the destination for Canada’s startup + tech ecosystem to learn, scale, and succeed. 

L-SPARK gives companies exclusive access to leading-edge technology and helps build the foundation and metrics to raise capital, grow revenues, and reach global markets and partners.

👉 l-spark.com

Marketing Manager

Kanata North Business Association

KNBA x Hub350 represents Canada's Largest Technology Park 🇨🇦, with 540+ companies and over 33,000 employees, Kanata North has contributed $13B to Canada's GDP. 

Hub350, powered by KNBA, is the Gateway to Canada's Largest Tech Park, and I'm proud to help represent the members and partners that make up this amazing ecosystem.

Community Manager

RVezy

Responsible for email, push, SMS comms + the complete renter journey.

Lifecycle Marketing Manager

L-SPARK

L-SPARK is the destination for Canada’s startup + tech ecosystem to learn, share, plan, execute, measure, adjust, scale and succeed. L-SPARK gives companies exclusive access to leading edge technology and help build the foundation and metrics to raise capital, grow revenues, and reach global markets and partners. 

As part of the Marketing team here I was able to work closely with our network of startups on a variety of projects as needed, as well as manage and execute events, social media, content development and copywriting, support our website re-design, and much more! This team continues to do amazing things today, and I can't wait to see how they evolve in the years to come.

Farm Boy Inc.

Responsible for customer communications across various channels including social media, email, and customer communications platforms.

Customer Communication Specialist, Marketing

Old Ottawa South Community Association

Communications strategy, social media management, events, design, print ads, outreach, community involvement & partnerships - and so much more!

Communications & Marketing Coordinator

Ottawa Venues

Working under director of Corporate Sales.

Events Assistant

Influence Marketing

Working promotional tent for Palm Bay brand representatives at RBC Bluesfest 2015.

Brand Ambassador, Palm Bay @ RBC Bluesfest

Inventa

Brand Ambassador for Coca Cola and the Women's World Cup Trophy Tour during the Ottawa Launch.

taplio

The Battle

Asad Jalib

Natasha Tardioli

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