Accor

Curating and launching Accor’s flagship Supreme-luxury lifestyle brand in North America

Brand Build | New to the World Luxury Hotel Brand

Sienna Senior Living

Led Marketing, Brand Strategy, and Business Intelligence at Sienna Senior Living. Architected the company’s first enterprise BI platform—now a cornerstone of strategic decision-making.

Commercial Strategy | Vice President - Marketing, Brand Strategy & Business Intelligence

Brought a new brand to life. Launched Aspira—a fresh Active Retirement Living experience built for today’s aging population.
As VP of Marketing & Brand Strategy at Sienna Senior Living (TSX:SIA), I led the full brand development and go-to-market launch across Canada.

Brand Build & Launch | Vice President, Marketing & Brand Strategy

Four Seasons Hotels and Resorts

A global role leading the Distribution strategy and execution, Distribution operations and Call Centre, B2B Sales and support for the group.

Key responsibilities included

✅ Turnover of $500 million business segment
✅ Manage $25 million expense budget
✅ B2B marketing, sales, contracting, and management 
✅ Responsible Distribution Channel technology and strategy
✅ Responsible for the Global Call center
✅ Lead a global team of 100+ team members

Commercial Strategy | Senior Director, Global Distribution & Channel Strategy (Marketing)

Shangri-La Group

Based in Corporate Headquarters of Shangri-La Hotels & Resorts, Hong Kong.
The role entails managing Corporate Reservations, Customer Contact Centers & Distribution for the group.
Established a new contact centre in Guangzhou, China, to support inbound and outbound interaction in Mandarin and Cantonese.

Commercial Strategy | Director Distribution Management & Corporate Reservations (Marketing)

Based in Corporate Headquarters of Shangri-La Hotels & Resorts, Hong Kong.
The role entails developing new Marketing concepts
Establishing and opening new hotels; Led Brand and Marketing to open hotels in Brisbane, Singapore, Puteri Harbour (Malaysia), Abu Dhabi, Muscat, amongst others

Brand Build & Launch | Director of Sales & Marketing - pre-opening hotels (new markets development)

Based at Shangri-La Hotel, Doha, Qatar
Hotel Pre-opening Executive Committee member
Leading Sales & Marketing

Brand Launch | Director of Sales & Marketing

Based in Traders Hotel Dubai
Leading the Sales & Marketing Department
Responsible for Revenue, Sales, Distribution, Events & Public Relations teams.

Director of Sales & Marketing

Based at the Shangri-La Hotel in Bangkok
Leading the Revenue Management Department
Responsible for Revenue Management of all revenue-generating areas of the hotel, Pricing and Optimising yields.

Director of Revenue Management

InterContinental Hotels Group

Based in Holiday Inn Silom, Bangkok
Marketing Plan
Revenue Management & Pricing
Budgetting & Forecasting

Revenue Manager

Taj Hotels

City Revenue Manager

VP-Marketing & Brand Strategy | On a mission to make Strategic Marketing your superpower, so you can add value, drive commercial success, get unstuck and grow. I do this 1 post, 1 conversation, 1 mentee at a time.🏍

Building Brands That Drive Growth and Command Loyalty

I’ve spent my career at the intersection of luxury hospitality, brand strategy, and commercial leadership, working across global markets from India to Thailand, Dubai, Doha, Hong Kong, China, and Canada. With over two decades of experience in revenue management, brand positioning, and customer experience design, I’ve had the privilege of building strategies that not only drive revenue but also strengthen brand equity and customer loyalty across diverse cultures and business environments.

My journey took an unexpected turn during the COVID-19 pandemic, which disrupted my career’s upward trajectory and gave me the chance to step outside hospitality into the retirement living sector. That experience, combined with my pursuit of an MBA at Kellogg School of Management, helped me realize that my core strength lies in connecting customer insights, brand identity, and revenue strategy into a cohesive, competitive advantage.

Today, I leverage my global leadership experience, strategic mindset, and customer-first philosophy to help organizations align brand promise with business performance, ensuring they remain customer-obsessed, commercially smart, and future-ready. Whether repositioning a brand, driving market growth, or building high-performing teams, I believe great brands are built at the intersection of people, profit, and customer experience.

Contact: arvind.bala@kellogg.northwestern.edu

Arvind Bala

MatsMall

•	Added the right keywords for business in (Google, Bing, and Yandex) to increase organic traffic on the site and ranked the most important keyword for the business on Google
•	Researched for SEO keywords to use throughout the company's website and marketing materials.
•	Created effective SEO content for blogs, websites, and social media accounts.
•	Monitored daily performance metrics to understand SEO strategy performance.
•	Improved rankings from page 5 to Top 5 for 10+ high-competition keywords in the interior design niche.

Search Engine Optimization Specialist

ENCAFE Conversation program

•	Increased watch time by 43.5 % more than usual, impression by 11%, click-through rate by 44%, and Number of Subscribers by 96%.
•	Managed partner's channel (videos upload, content management, and SEO optimization).
•	Optimized the videos properly as per YouTube guidelines.
•	Met the short, medium, and long-term plans discussed with the founder.
•	Suggested new ideas for our YouTube content.

YouTube Specialist 

Reiyada || شركة ريادة

•	Managed all SEO activities and content creation.
•	Increased Website Traffic & Ranking in Google & All Search Engines.
•	Optimized copy and landing pages for search engine marketing
•	Examined Competitor's analysis using Ahrefs & SEMrush to find competing domains

E5dmny

•	Made the site appear in the top 3 results on Google in Saudi Arabia.
•	Developed and implemented effective search engine optimization (SEO) strategies, techniques, and tactics to increase the number of visitors to the website and obtain a high-ranking placement on the Google results page, and generate more leads for the business.
•	Updated white hat and black hat SEO strategies have been to avoid adhering to search engine guidelines.
•	Analyzed keywords and SEO techniques used by competitors
•	Identified powerful keywords to drive the most valuable traffic.

SEO Specialist & YouTube SEO specialist 

Aqarmap.com

•	Achieved a successful on-page SEO for many articles in the field of real estate.
•	Established the headings H1, H2, H3, H4, H5, and H6.
•	Created the optimum meta titles, optimum meta descriptions, and friendly URL.
•	Ensured that all articles fit SEO rules.
•	Used Screaming Frog to perform technical SEO audits.

On Page season engine optimization specialist 

Hayah core

•	Created a content strategy that has increased site traffic from zero to 12k clicks per month.
•	Researched and analyzed competitor SEO activities.
•	Performed ongoing keyword research: which includes discovering and expansion of keyword opportunities.

SEO Specialist 

hendagrow

Make content strategies.
Analyze the site for areas that can be improved and optimized.
Identify and repair technical errors & site-speed issues.
Improved organic search rankings from page 5 to page 1.
Reduced bounce rate
Increase average CTR.
          Key Achievement 
Learning how to do excellent SEO strategy

Write articles by using SEO guidelines to increase web traffic and conversions.
Update Site Content.
Prepare well-structured drafts using Content Management Systems.
Ensure full consistency (style, fonts, images, and tone.
key achievements: 
Writing articles with SEO guidelines and adding exclusive images.

SEO Content Writer

•	Shafteldhon.com

Research and create high-quality content for the Website.
Verify information and check details to generate reliable content.
Finalize the edits of any piece of content.
Identify Customers’ needs and insufficiencies in the content and recommend new topics
.

 Medical SEO content writer

As a marketer, you may be wondering how to make your content stand out in a crowded digital space. The answer? SEO!

By optimizing your content for search engines, you can drive more traffic to your website and ultimately increase conversions. That's where an SEO specialist comes in.

As a certified SEO specialist with 3 years of experience, I have helped businesses of all sizes improve their online visibility and drive more revenue.

With a deep understanding of keyword research, on-page optimization, and link building, I can help your business rank higher in search results and stay ahead of the competition.

So if you're looking to take your digital marketing efforts to the next level, consider partnering with a trusted SEO specialist. 

Let's work together to achieve your business goals!

taplio

The Battle

Arvind Bala

Hend Ibrahim

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?