Accor

Curating and launching Accor’s flagship Supreme-luxury lifestyle brand in North America

Brand Build | New to the World Luxury Hotel Brand

Sienna Senior Living

Led Marketing, Brand Strategy, and Business Intelligence at Sienna Senior Living. Architected the company’s first enterprise BI platform—now a cornerstone of strategic decision-making.

Commercial Strategy | Vice President - Marketing, Brand Strategy & Business Intelligence

Brought a new brand to life. Launched Aspira—a fresh Active Retirement Living experience built for today’s aging population.
As VP of Marketing & Brand Strategy at Sienna Senior Living (TSX:SIA), I led the full brand development and go-to-market launch across Canada.

Brand Build & Launch | Vice President, Marketing & Brand Strategy

Four Seasons Hotels and Resorts

A global role leading the Distribution strategy and execution, Distribution operations and Call Centre, B2B Sales and support for the group.

Key responsibilities included

✅ Turnover of $500 million business segment
✅ Manage $25 million expense budget
✅ B2B marketing, sales, contracting, and management 
✅ Responsible Distribution Channel technology and strategy
✅ Responsible for the Global Call center
✅ Lead a global team of 100+ team members

Commercial Strategy | Senior Director, Global Distribution & Channel Strategy (Marketing)

Shangri-La Group

Based in Corporate Headquarters of Shangri-La Hotels & Resorts, Hong Kong.
The role entails managing Corporate Reservations, Customer Contact Centers & Distribution for the group.
Established a new contact centre in Guangzhou, China, to support inbound and outbound interaction in Mandarin and Cantonese.

Commercial Strategy | Director Distribution Management & Corporate Reservations (Marketing)

Based in Corporate Headquarters of Shangri-La Hotels & Resorts, Hong Kong.
The role entails developing new Marketing concepts
Establishing and opening new hotels; Led Brand and Marketing to open hotels in Brisbane, Singapore, Puteri Harbour (Malaysia), Abu Dhabi, Muscat, amongst others

Brand Build & Launch | Director of Sales & Marketing - pre-opening hotels (new markets development)

Based at Shangri-La Hotel, Doha, Qatar
Hotel Pre-opening Executive Committee member
Leading Sales & Marketing

Brand Launch | Director of Sales & Marketing

Based in Traders Hotel Dubai
Leading the Sales & Marketing Department
Responsible for Revenue, Sales, Distribution, Events & Public Relations teams.

Director of Sales & Marketing

Based at the Shangri-La Hotel in Bangkok
Leading the Revenue Management Department
Responsible for Revenue Management of all revenue-generating areas of the hotel, Pricing and Optimising yields.

Director of Revenue Management

InterContinental Hotels Group

Based in Holiday Inn Silom, Bangkok
Marketing Plan
Revenue Management & Pricing
Budgetting & Forecasting

Revenue Manager

Taj Hotels

City Revenue Manager

VP-Marketing & Brand Strategy | On a mission to make Strategic Marketing your superpower, so you can add value, drive commercial success, get unstuck and grow. I do this 1 post, 1 conversation, 1 mentee at a time.🏍

Building Brands That Drive Growth and Command Loyalty

I’ve spent my career at the intersection of luxury hospitality, brand strategy, and commercial leadership, working across global markets from India to Thailand, Dubai, Doha, Hong Kong, China, and Canada. With over two decades of experience in revenue management, brand positioning, and customer experience design, I’ve had the privilege of building strategies that not only drive revenue but also strengthen brand equity and customer loyalty across diverse cultures and business environments.

My journey took an unexpected turn during the COVID-19 pandemic, which disrupted my career’s upward trajectory and gave me the chance to step outside hospitality into the retirement living sector. That experience, combined with my pursuit of an MBA at Kellogg School of Management, helped me realize that my core strength lies in connecting customer insights, brand identity, and revenue strategy into a cohesive, competitive advantage.

Today, I leverage my global leadership experience, strategic mindset, and customer-first philosophy to help organizations align brand promise with business performance, ensuring they remain customer-obsessed, commercially smart, and future-ready. Whether repositioning a brand, driving market growth, or building high-performing teams, I believe great brands are built at the intersection of people, profit, and customer experience.

Contact: arvind.bala@kellogg.northwestern.edu

Arvind Bala

Mandy Idol

Embedded Banking Marketing Leader

Indigo Collective Group

Skills: Marketing Leadership · Marketing Strategy and Planning · Brand Management · Media Planning and Execution · Digital Marketing · Content Marketing · Event Marketing · Project Management · Data Driven Decision Making · Performance and KPI Management

Founder and Chief Marketing Officer

KeyBank Commercial

*Promoted to position after acquisition of XUP Payments

XUP Payments

Head of Marketing

KPMG US

National Marketing Manager, Innovation & Enterprise Solutions

Senior Associate, Key Account Marketing

Kforce

Strategic Relationship Director

DISYS

Relationship Manager

Collabera

I'm a dedicated marketing professional with a proven track record of launching and expanding businesses from the ground up, both independently and within established corporations. Through strategic marketing efforts, I have consistently driven business growth and expanded brand presence in competitive markets. My expertise lies in developing and executing comprehensive marketing strategies, managing brand portfolios, and orchestrating successful marketing initiatives across various channels.

In my current role, as the Co-Founder and CMO of Indigo Collective Group (ICG), I'm committed to delivering top-notch marketing support to a diverse clientele. Operating from a fractional CMO perspective, ICG offers strategic guidance and hands-on execution to businesses seeking marketing support. With a focus on collaboration and innovation, we provide tailored marketing solutions that drive results and exceed expectations. From crafting compelling brand narratives to executing dynamic marketing campaigns, our goal is to help each client achieve their unique objectives.

Achievements:
-Nominated for Digital Women Agency Owner of The Year 2024.
-Nominated for Digital Women Entrepreneur Of The Year 2024.
-Recognized as one of the Top Fearless 50 Marketing Leaders in 2023. 
-Named among the Top 70 Digital Women to Watch in 2023. 
-Nominated for ISG Women in Digital Rock Star Leader Award in 2023. 
-Nominated for 2023 Digital Woman of the Year Award

Let's Connect: I'm currently open to collaborations with innovative brands and organizations.  If you're interested in exploring potential partnerships or enhancing your marketing strategy, please don't hesitate to contact me via LinkedIn messaging or email at hello@indigocollective.group. Let's explore how we can collaborate to elevate your marketing efforts beyond the ordinary!

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Mandy Idol

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