Recotap

Recotap is an AI-powered ABM platform helping GTM teams drive efficient and effective customer acquisition. As a founder, I led the bootstrapped venture from concept to product-market fit and sustainable revenue growth, driving strategy, execution, and innovation.

Key Achievements:
Designed and executed the GTM strategy for the 0-1 journey, integrating marketing programs to drive business expansion and accelerate demand generation.

Forged strategic alliances with industry leaders (e.g., LinkedIn, HubSpot), amplifying market reach and driving business development opportunities.

Built and mentored cross-functional teams, fostering a high-performance culture and improving collaboration across Marketing, Sales, and Customer Success.

Advised clients on ABM roadmaps and execution, delivering measurable results in revenue growth and customer engagement.

Influenced product strategy by identifying key customer problems and market opportunities, resulting in a more targeted product roadmap.

Co-Founder

Ignite ABM

Ignite ABM is your Go-to Consulting partner for crafting impactful Go-To-Market strategies. We specialize in leveraging the principles of Account-Based Marketing to drive industry-leading growth for your business.

Managing Consultant

The ABM Voice Podcast

Podcast Host

AppliedMACS Technology Solutions Pvt. Ltd.

Infosys Ltd

Led high-impact digital transformation initiatives for Fortune 100 clients across Banking, Telecommunications, and Professional Services sectors, managing multi-million-dollar projects across multiple geographies and consistently delivering results that drove business growth.

Cultivated and nurtured strategic relationships with key clients, leading business development efforts with Nordic and Australian telecom clients (top 5 Infosys client), consistently exceeding expectations and delivering significant business outcomes.

Advised C-level executives on aligning technology investments with business goals, ensuring technology solutions supported strategic growth objectives and delivered measurable ROI.

Partnered in organizational development initiatives to streamline delivery processes, enhance talent management, and boost operational efficiency, resulting in improved performance across teams and projects.

Built, mentored, and led high-performing teams across diverse geographies, fostering service delivery excellence and ensuring consistent, high-quality project outcomes and client satisfaction.

Portfolio Manager

Hewlett-Packard

Associate Project Manager

Co-founder & CEO of Recotap. 📣 Account-based Marketing evangelist. 🎙️The ABM Voice Podcast host. 🚀 Startup Mentor. 🎯 Follow me for actionable Go-to-Market ideas. 📅 Book a time with me on officehours.com/arun

With over 2 decades of experience spanning enterprise IT and entrepreneurship, I bring a strategic outlook and execution skills to transform business challenges into revenue opportunities.

By aligning technology with customer needs across Banking, Telecommunications, and Professional Services sectors, I've delivered solutions that unlock stakeholder value.

I'm passionate about engineering customer-centric products, designing result-driven marketing programs, and implementing go-to-market strategies that accelerate growth.

My interests lie at the intersection of Product Innovation, Marketing, GTM and Strategic Alliances, helping organizations navigate AI transformation and capitalize on emerging opportunities.

Arun Gopalaswami ☸️

VideoForm

- Played a Major Role In planning & Developing and Managing the Web Application from scratch And 
     improving the app depending upon the company's goals and Client's Feedback

- Designed, Developed and deployed a JavaScript Chat Bot widget, which is embeddable in any website, enabling clients to receive personalized video feedback.

- Developed and Integrated the extension with over 100+ CRM platforms. Reduced the integration 
   process time by eight times.

- Took ownership to understanding client needs about  Analytics and Developed an analytics module  
   where a Client can see how their target audiences are responding to their Feedback form

-  Solely Responsible For Developing Email Messaging Platform and also Developed Analytics Module 
   for that Feature 

-Developed and Integrated the extension with over 100+ CRM platforms. Reduced the integration 
  process time by 8 times. 

- Developed a streamlined process for recording, storing, and uploading videos across all mainstream 
   platforms.

> Worked on UI wireframes and interfaces to improve the end-user experience.

Full Stack Developer

GreyMetrics

Developed 20-plus Social Media Integrations 
   - In charge of Developing website 
   - Involved in creating a Report Scheduling Module
   - Created Team member portal
   - Solely Responsible for Developing Analytics Module

Frontend Developer

Aquo Digital - Growth Hacking & Digital Marketing

-  Developing responsive websites and web applications  across platforms using HTML, CSS, 
     JavaScript/jQuery and NodeJS , Mongo DB 
 
- Played a major role in developing, Testing, and Deploying a dynamic e-commerce website ( 
    https://www.vijayadiagnostic.com/ )  that the client can fully manage through an 
    intuitive admin panel. This enabled the client to update content, including images, text, and 
    contact details, without technical expertise. 

-  I worked closely with three clients to understand their vision and incorporate feedback into the 
     Development process, ensuring client satisfaction.

-  Creating a 50-page website based on driver training courses (https://www.dubaidrivingcenter.net/ )

- Used MONGO DB and AWS S3, Took security measures to Save Sensitive Medical Patients Data

- Embedded Payment Gateway for Secure Money Transaction.

Experienced Front End Developer with a demonstrated history of working in the technology sector. Over 5 years of total experience, including 1 year 8 months at VideoForm, where I played a pivotal role in planning, developing, and managing a web application from scratch, enhancing it based on company goals and client feedback. I spearheaded the development of a JavaScript Chat Bot widget for personalized video feedback, integrated extensions with 100+ CRM platforms, and developed analytics modules for client insights. Additionally, I have 2 years of experience at GreyMetrics and 6 months at Aquo Digital. Proficient in Vue.js, Nuxt.js, React.js, AWS, JavaScript, and MongoDB. Adept at optimizing UI/UX and enhancing brand awareness.

taplio

The Battle

Arun Gopalaswami ☸️

Sai Surya kalagani

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