Recotap

Recotap is an AI-powered ABM platform helping GTM teams drive efficient and effective customer acquisition. As a founder, I led the bootstrapped venture from concept to product-market fit and sustainable revenue growth, driving strategy, execution, and innovation.

Key Achievements:
Designed and executed the GTM strategy for the 0-1 journey, integrating marketing programs to drive business expansion and accelerate demand generation.

Forged strategic alliances with industry leaders (e.g., LinkedIn, HubSpot), amplifying market reach and driving business development opportunities.

Built and mentored cross-functional teams, fostering a high-performance culture and improving collaboration across Marketing, Sales, and Customer Success.

Advised clients on ABM roadmaps and execution, delivering measurable results in revenue growth and customer engagement.

Influenced product strategy by identifying key customer problems and market opportunities, resulting in a more targeted product roadmap.

Co-Founder

Ignite ABM

Ignite ABM is your Go-to Consulting partner for crafting impactful Go-To-Market strategies. We specialize in leveraging the principles of Account-Based Marketing to drive industry-leading growth for your business.

Managing Consultant

The ABM Voice Podcast

Podcast Host

AppliedMACS Technology Solutions Pvt. Ltd.

Infosys Ltd

Led high-impact digital transformation initiatives for Fortune 100 clients across Banking, Telecommunications, and Professional Services sectors, managing multi-million-dollar projects across multiple geographies and consistently delivering results that drove business growth.

Cultivated and nurtured strategic relationships with key clients, leading business development efforts with Nordic and Australian telecom clients (top 5 Infosys client), consistently exceeding expectations and delivering significant business outcomes.

Advised C-level executives on aligning technology investments with business goals, ensuring technology solutions supported strategic growth objectives and delivered measurable ROI.

Partnered in organizational development initiatives to streamline delivery processes, enhance talent management, and boost operational efficiency, resulting in improved performance across teams and projects.

Built, mentored, and led high-performing teams across diverse geographies, fostering service delivery excellence and ensuring consistent, high-quality project outcomes and client satisfaction.

Portfolio Manager

Hewlett-Packard

Associate Project Manager

Co-founder & CEO of Recotap. 📣 Account-based Marketing evangelist. 🎙️The ABM Voice Podcast host. 🚀 Startup Mentor. 🎯 Follow me for actionable Go-to-Market ideas. 📅 Book a time with me on officehours.com/arun

With over 2 decades of experience spanning enterprise IT and entrepreneurship, I bring a strategic outlook and execution skills to transform business challenges into revenue opportunities.

By aligning technology with customer needs across Banking, Telecommunications, and Professional Services sectors, I've delivered solutions that unlock stakeholder value.

I'm passionate about engineering customer-centric products, designing result-driven marketing programs, and implementing go-to-market strategies that accelerate growth.

My interests lie at the intersection of Product Innovation, Marketing, GTM and Strategic Alliances, helping organizations navigate AI transformation and capitalize on emerging opportunities.

Arun Gopalaswami ☸️

Converting businesses into brands | Creating Insane marketing and sales systems for your brands to 10X your growth.

Is your brand not generating enough sales?

It sucks if your business goes downhill because of:

➤  Hiring issues
➤  Execution hurdles with over 25 employees
➤  Owner-led sales to system transition challenges
➤  Ineffective marketing by a profitable multinational
➤  Issues with financial modelling, pricing, and forecasting

LET ME HANDLE YOUR PROBLEMS!

I will embed my growth teams in your brand to ensure all the elements of growth including:

➤ Boosting Sales
➤ Managing Revenue
➤ Launching Products 
➤ Analyzing Competitors 
➤ Mastering Digital Marketing
➤ Gathering Market Intelligence
➤ Strengthening Human Resources 

In short - I can help you build a 7-figure brand in no time.

Your growth journey begins with the right partner.

Being your sales and marketing expert, I can guarantee:

➤  10X sales 
➤  10X lead generation
➤  Effective audience outreach
➤  Customer acquisition system
➤  Enhanced customer retention 
➤  Double digit year on year growth 
➤  Attract A-players for small and medium businesses

Just to let you know:

I'm not just about sales; I'm about building empires.

With 20 years of sales and marketing mastery,

I've transformed businesses into revenue powerhouses!

Still not sure?

My 15+ recommendations speak for themselves!

So, are you ready to turn your business into 7 figure brands?

I'm the guy you don't want your competition to hire! 

DM me “SALES” and transform your brand into a sales machine.

Pascal CALOC (Your Sales Guy)

Stop being loyal to companies that wouldn't hesitate to replace you.

My dad told me something that changed everything:

"Your company isn't your family. It's a business deal. Treat it like one."

 I didn't believe him.
 
I stayed loyal for 3 years. Thought it would pay off.
 
It didn't.
 
My coworker left. Got a 35% raise.
 
I asked for one. Got 3%.
 
HR: "That's the best we can do."
 
Meanwhile, they hired two new people at higher salaries. Less experienced.
 
So I started interviewing.
 
Got an offer for 50% more.
 
When I put in my notice, suddenly my company "found budget" to match it.
 
I said no.
 
If they could pay me that all along, why didn't they?
 
Because I never made them.
 
Your company pays you the minimum you'll accept.
 
Not what you're worth.
 
Stop being loyal to companies that wouldn't hesitate to replace you.
 
Be loyal to your career.
 
When's the last time you checked your market value?

Pascal Caloc

My Uber driver last week just hit 6-figures.

You will be shocked to hear his story. 

Still drives Uber. But not because he has to anymore.

So I called the uber and we just started talking and he told me he sells phone cases online.

Started a year ago. Buys them for $3. Sells them for $15.

Posts them on Facebook Marketplace and Instagram every single day.

He's having no website or a store. 

"I sell like 25 cases a day. That's $300 profit. Every day."

I did the math in my head. That's $109,500 a year.

From phone cases. While driving Uber.

He showed me his phone. Orders stacked up. Simple operation.

"Most days I pack these while watching TV at night. Takes maybe an hour."

Meanwhile, I'm sitting in his backseat, overthinking my "business model" for the third month in a row.

This guy? Just sold phone cases every day for 365 days.

Same product. Same thing. 

You already know what you could do.

You're just choosing the Netflix or PS5 over cash. 

What's stopping you from starting today?

You waste countless hours scrolling on your phones. 

But say you “don’t have time” to build something real.

Here’s how I see it:

Money should make you better.
Look better. Feel better. Think better.

And yes make more money.

Time should make you sharper.
Train your body. Fix your mind. Stack skills.

Not doom-scroll your life away.

It’s not deep.
It’s discipline.

If you use your time and money the same way everyone else does, you’ll get the same results everyone else has.

And most people… aren’t winning.

Be different.

What’s ONE thing you’ll invest in this week, time or money?

Meta makes $61.5M every 4 hours.

And this could be the big opportunity for you...

And here’s the wild part....

They’re paying normal people to create on their platforms.

Last year alone, Meta paid over $2B to creators.

Not celebrities. 
Not huge media houses.
Regular people who decided to show up consistently.

This is the creator economy everyone is talking about.

And it’s already here.

You don’t need a massive slice of the pie.

Even a tiny fraction of that attention can cover bills 
and stack assets that pay you back.

The opportunity isn’t talent.
It’s participation.

Most people are still consuming.

A small group is creating.
An even smaller group is monetizing.

Guess which group wins long term.

Question for you all. 

Are you still just scrolling or are you building something while everyone else watches?

Repost ♻️ if you think it's totally worth it.

I deleted my Instagram for 6 months.

Trust me, it changed my life. 

Firstly, I stopped doom scrolling other people's lives.

And actually started living mine.

No cap, I was spending like 4 hours a day just... watching.

Watching people travel. Make money. Live their best life.
Meanwhile I was doing absolutely nothing.
So I deleted it ASAP. 

The result?

I worked on my company and expanded the team.

Not because I'm built different.

Because I finally stopped being chronically online 
and started being productive.

Turns out when you stop being everyone's audience, 
you actually have time to do your own thing.

Wild concept, I know.

Look, I'm old school. But this thing is a crazy addiction. 

It's literally designed to keep you hooked and we don't even notice.

Bet you couldn't even last 30 days without it. Prove me wrong. 😀

Forget the MBA (The biggest scam of all time) 

Your own business is the ultimate crash course.

Here's how building a business taught me. 

1. Building client relationships.
2. Selling to real clients in the market
3. Finding and closing leads, no theory
4. Automating systems, every single day
5. Negotiating deals with stakes on the line
6. Creating workflows that actually save time
7. Mastering time management under pressure
   
Truth? 

No shortcuts. Just trial, error, and growth.

But here’s the thing:

In your own business, you’re not just learning skills, you’re building a foundation for long-term success that no classroom can provide.

Curious about taking the plunge? Start here:

1. Automate wherever you can
2. Design systems to maximize your time
3. Prioritize relationships over transactions

That’s it for the weekend. 💚

P.S. If you've learned something impactful through business, what was it?

taplio

The Battle

Arun Gopalaswami ☸️

Pascal CALOC (Your Sales Guy)

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taplio

The Battle

Arun Gopalaswami ☸️

Pascal CALOC (Your Sales Guy)

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Pascal CALOC (Your Sales Guy)'s LinkedIn Performance

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