Recotap

Recotap is an AI-powered ABM platform helping GTM teams drive efficient and effective customer acquisition. As a founder, I led the bootstrapped venture from concept to product-market fit and sustainable revenue growth, driving strategy, execution, and innovation.

Key Achievements:
Designed and executed the GTM strategy for the 0-1 journey, integrating marketing programs to drive business expansion and accelerate demand generation.

Forged strategic alliances with industry leaders (e.g., LinkedIn, HubSpot), amplifying market reach and driving business development opportunities.

Built and mentored cross-functional teams, fostering a high-performance culture and improving collaboration across Marketing, Sales, and Customer Success.

Advised clients on ABM roadmaps and execution, delivering measurable results in revenue growth and customer engagement.

Influenced product strategy by identifying key customer problems and market opportunities, resulting in a more targeted product roadmap.

Co-Founder

Ignite ABM

Ignite ABM is your Go-to Consulting partner for crafting impactful Go-To-Market strategies. We specialize in leveraging the principles of Account-Based Marketing to drive industry-leading growth for your business.

Managing Consultant

The ABM Voice Podcast

Podcast Host

AppliedMACS Technology Solutions Pvt. Ltd.

Infosys Ltd

Led high-impact digital transformation initiatives for Fortune 100 clients across Banking, Telecommunications, and Professional Services sectors, managing multi-million-dollar projects across multiple geographies and consistently delivering results that drove business growth.

Cultivated and nurtured strategic relationships with key clients, leading business development efforts with Nordic and Australian telecom clients (top 5 Infosys client), consistently exceeding expectations and delivering significant business outcomes.

Advised C-level executives on aligning technology investments with business goals, ensuring technology solutions supported strategic growth objectives and delivered measurable ROI.

Partnered in organizational development initiatives to streamline delivery processes, enhance talent management, and boost operational efficiency, resulting in improved performance across teams and projects.

Built, mentored, and led high-performing teams across diverse geographies, fostering service delivery excellence and ensuring consistent, high-quality project outcomes and client satisfaction.

Portfolio Manager

Hewlett-Packard

Associate Project Manager

Co-founder & CEO of Recotap. 📣 Account-based Marketing evangelist. 🎙️The ABM Voice Podcast host. 🚀 Startup Mentor. 🎯 Follow me for actionable Go-to-Market ideas. 📅 Book a time with me on officehours.com/arun

With over 2 decades of experience spanning enterprise IT and entrepreneurship, I bring a strategic outlook and execution skills to transform business challenges into revenue opportunities.

By aligning technology with customer needs across Banking, Telecommunications, and Professional Services sectors, I've delivered solutions that unlock stakeholder value.

I'm passionate about engineering customer-centric products, designing result-driven marketing programs, and implementing go-to-market strategies that accelerate growth.

My interests lie at the intersection of Product Innovation, Marketing, GTM and Strategic Alliances, helping organizations navigate AI transformation and capitalize on emerging opportunities.

Arun Gopalaswami ☸️

AICoworkers.com

Recotap ABM

Head of Marketing

VideoForm

Wearing different hats
- CEO, Marketing setup & Product marketing
- Hiring, building team and process setups
- Fundraising

Impact
- Grew signups from 0 to 500+/month in 12 months for Videoform
- Built traffic to 55,000/month
- Figuring how to market to US (from India)

Founder

GreyMetrics (Acquired)

Built & marketed SaaS product for the 1st time. Total shit-show 🙁

Aquo Digital - Growth Hacking & Digital Marketing

Made a bunch of mistakes in my previous start-up. Started an agency to help others not make the same mistakes. Ended up making more mistakes 🤷‍♂️

Fasdeal

Totally clueless 1st time founder. What do you expect when a mid-level manager from a corporate jumps into startup out of sheer excitement and no clue how startups work 😳

Co Founder

Global Benefits Group (GBG)

•	Head of the claims department to ensure compliance to all contract requirements
•	Designed and implement various policies and procedures for claims
•	Established and maintained proper case management control procedures
•	Screened, interviewed, and hired applicants for the claims department
•	Developed staff by mentoring and training employees; monitoring, and appraising job results
•	Liaising with IT department in the development on new claims system

Operations Manager, International Claims

•	Evaluated medical necessity of claims and determine their qualification for payment
•	Adjudicated claims per processing guidelines by assigning appropriate diagnosis and procedure codes
•	Conducted Medical training sessions for the claims staff
•	Exceeded the production and quality standards
•	Identified and reported fraudulent claims

Senior International Claims Examiner

Star Health and Allied Insurance Co. Ltd

•	Evaluated medical necessity of claims and determine their qualification for payment
•	Overseeing the general and emergency pre-authorization requests
•	Trained non-medical staff on basic medical terminology and focus areas to identify key information
•	Conducted surprise checks at Network hospitals and reporting the activities to Claim Head
•	Exceeded the production and quality standards

taplio

The Battle

Arun Gopalaswami ☸️

Abhishek Ekbote

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