Recotap

Recotap is an AI-powered ABM platform helping GTM teams drive efficient and effective customer acquisition. As a founder, I led the bootstrapped venture from concept to product-market fit and sustainable revenue growth, driving strategy, execution, and innovation.

Key Achievements:
Designed and executed the GTM strategy for the 0-1 journey, integrating marketing programs to drive business expansion and accelerate demand generation.

Forged strategic alliances with industry leaders (e.g., LinkedIn, HubSpot), amplifying market reach and driving business development opportunities.

Built and mentored cross-functional teams, fostering a high-performance culture and improving collaboration across Marketing, Sales, and Customer Success.

Advised clients on ABM roadmaps and execution, delivering measurable results in revenue growth and customer engagement.

Influenced product strategy by identifying key customer problems and market opportunities, resulting in a more targeted product roadmap.

Co-Founder

Ignite ABM

Ignite ABM is your Go-to Consulting partner for crafting impactful Go-To-Market strategies. We specialize in leveraging the principles of Account-Based Marketing to drive industry-leading growth for your business.

Managing Consultant

The ABM Voice Podcast

Podcast Host

AppliedMACS Technology Solutions Pvt. Ltd.

Infosys Ltd

Led high-impact digital transformation initiatives for Fortune 100 clients across Banking, Telecommunications, and Professional Services sectors, managing multi-million-dollar projects across multiple geographies and consistently delivering results that drove business growth.

Cultivated and nurtured strategic relationships with key clients, leading business development efforts with Nordic and Australian telecom clients (top 5 Infosys client), consistently exceeding expectations and delivering significant business outcomes.

Advised C-level executives on aligning technology investments with business goals, ensuring technology solutions supported strategic growth objectives and delivered measurable ROI.

Partnered in organizational development initiatives to streamline delivery processes, enhance talent management, and boost operational efficiency, resulting in improved performance across teams and projects.

Built, mentored, and led high-performing teams across diverse geographies, fostering service delivery excellence and ensuring consistent, high-quality project outcomes and client satisfaction.

Portfolio Manager

Hewlett-Packard

Associate Project Manager

Co-founder & CEO of Recotap. 📣 Account-based Marketing evangelist. 🎙️The ABM Voice Podcast host. 🚀 Startup Mentor. 🎯 Follow me for actionable Go-to-Market ideas. 📅 Book a time with me on officehours.com/arun

With over 2 decades of experience spanning enterprise IT and entrepreneurship, I bring a strategic outlook and execution skills to transform business challenges into revenue opportunities.

By aligning technology with customer needs across Banking, Telecommunications, and Professional Services sectors, I've delivered solutions that unlock stakeholder value.

I'm passionate about engineering customer-centric products, designing result-driven marketing programs, and implementing go-to-market strategies that accelerate growth.

My interests lie at the intersection of Product Innovation, Marketing, GTM and Strategic Alliances, helping organizations navigate AI transformation and capitalize on emerging opportunities.

Arun Gopalaswami ☸️

Experience.com

Enabled the Sales team with 1st and 2nd party intent data, lead scoring, and real-time reporting via CRMs, driving an increase in Sales-accepted leads and accelerating sales cycles with account-level insights.

Monitored and optimized the lead pipeline across social channels and the website, ensuring high-quality inbound traffic and nurturing pathways.

Led conversion rate optimization (CRO) efforts across inbound strategies, improving funnel efficiency and campaign ROI.

Executed targeted ABM campaigns using Terminus, driving engagement within strategic account tiers.

Managed lead flow routing and chatbot technologies, ensuring seamless MQL handoff and qualification processes across platforms.

Account-based Marketing Manager

Account-based Marketing Consultant

- Managed the in-house ABM process and drafted the intent data strategy
- Increased the direct traffic visits by 100% and established a funnel nurture sequence
- Led the email marketing front, with 46% open rate on cold outbound sequences
- Editor for “The Funnel” Newsletter (3.4k subscribers) - Ideated, executed and published email and social variants of the newsletter and built the subscriber count from the scratch
- Instrumental in leading the hiring operations, and managing teams of B-School interns.

Product Marketing

We Storytellers

Led the competitor and market research front of WST.
- Drafted leadership communication materials for the CXOs.
- Editor for the “Contently Yours” Newsletter
- Managed 3 IT enterprise accounts on their external and internal communications, which includes PR, employee engagement and marketing communications.

Storyteller - Enterprise and CXOs

Davis Index

- Responsible for managing and scaling the MarTech stack, including Content Management Systems. 
- Managed a team of editors, designers and developers
- Increased inbound leads by 300%
- Increased in-app usage by 45% through product marketing initatives

Marketing Specialist

Happy Marketer, A Merkle Company

- Carried out market research for ABM  implementation.
- Sentiment Analysis on Social Media Community Management.

Summer Intern

IN1947 Innovation Design Pvt. Ltd.

- Ideating, planning, and executing effective cross-channel marketing campaigns for Instellar Tech and IN1947 Pvt Ltd (Digital Marketing  Arm of Instellar Tech) and reducing CPL by 15% on average.
- Increased brand visibility by 250% through multi-channel brand communications.
- Managed user data for the Application, "Worqa" and implemented recommendations to increase engagement by 60%.

Digital Strategist

Jenefa Technologies Pvt Ltd

- Initiated the digital marketing sector within the company with a 30 day TAT.
- Was key to close major clientele and increasing M-o-M  revenue stream.
- Handled content and social media management for the clients.

Business Analyst

Not limited to the "What Have(s) " and not carried away by the "Why Not(s)?".

Potential Mix of Marketing Technology, Content, and Insights: I enjoy good dialogues on game theory and kickass advertisement campaigns.

Let's make the world a better place for the  Marketers.

taplio

The Battle

Arun Gopalaswami ☸️

Ashik Peter J

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