Recotap

Recotap is an AI-powered ABM platform helping GTM teams drive efficient and effective customer acquisition. As a founder, I led the bootstrapped venture from concept to product-market fit and sustainable revenue growth, driving strategy, execution, and innovation.

Key Achievements:
Designed and executed the GTM strategy for the 0-1 journey, integrating marketing programs to drive business expansion and accelerate demand generation.

Forged strategic alliances with industry leaders (e.g., LinkedIn, HubSpot), amplifying market reach and driving business development opportunities.

Built and mentored cross-functional teams, fostering a high-performance culture and improving collaboration across Marketing, Sales, and Customer Success.

Advised clients on ABM roadmaps and execution, delivering measurable results in revenue growth and customer engagement.

Influenced product strategy by identifying key customer problems and market opportunities, resulting in a more targeted product roadmap.

Co-Founder

Ignite ABM

Ignite ABM is your Go-to Consulting partner for crafting impactful Go-To-Market strategies. We specialize in leveraging the principles of Account-Based Marketing to drive industry-leading growth for your business.

Managing Consultant

The ABM Voice Podcast

Podcast Host

AppliedMACS Technology Solutions Pvt. Ltd.

Infosys Ltd

Led high-impact digital transformation initiatives for Fortune 100 clients across Banking, Telecommunications, and Professional Services sectors, managing multi-million-dollar projects across multiple geographies and consistently delivering results that drove business growth.

Cultivated and nurtured strategic relationships with key clients, leading business development efforts with Nordic and Australian telecom clients (top 5 Infosys client), consistently exceeding expectations and delivering significant business outcomes.

Advised C-level executives on aligning technology investments with business goals, ensuring technology solutions supported strategic growth objectives and delivered measurable ROI.

Partnered in organizational development initiatives to streamline delivery processes, enhance talent management, and boost operational efficiency, resulting in improved performance across teams and projects.

Built, mentored, and led high-performing teams across diverse geographies, fostering service delivery excellence and ensuring consistent, high-quality project outcomes and client satisfaction.

Portfolio Manager

Hewlett-Packard

Associate Project Manager

Co-founder & CEO of Recotap. 📣 Account-based Marketing evangelist. 🎙️The ABM Voice Podcast host. 🚀 Startup Mentor. 🎯 Follow me for actionable Go-to-Market ideas. 📅 Book a time with me on officehours.com/arun

With over 2 decades of experience spanning enterprise IT and entrepreneurship, I bring a strategic outlook and execution skills to transform business challenges into revenue opportunities.

By aligning technology with customer needs across Banking, Telecommunications, and Professional Services sectors, I've delivered solutions that unlock stakeholder value.

I'm passionate about engineering customer-centric products, designing result-driven marketing programs, and implementing go-to-market strategies that accelerate growth.

My interests lie at the intersection of Product Innovation, Marketing, GTM and Strategic Alliances, helping organizations navigate AI transformation and capitalize on emerging opportunities.

Arun Gopalaswami ☸️

Wells Fargo India Solutions Private Ltd

Vice President

Holds the merit of managing several Divestiture, Risk and Regulatory Projects to fulfil the bank compliance
needs; programs consist of technology compliance program, technology enablement and simplification program
 Successfully rewritten/customized the dot Net applications to Java based micro services and migrated to
Pivotal cloud foundry for Brokerage domain services estimated budget USD 16 M using Agile methodologies
 Played a pivotal role in product rewrite to capture on managed assets for Wealth & Abbot Downing business

Assistant Vice President

IBM India Pvt Ltd

Key role in interpreting contract requirements and delivering security applications & compliance tools for Allianz private Cloud being developed in 5 datacenters distributed across Europe, USA and Asia using IBM Cloud

Project Manager

Transformed Antivirus solution to migrate 55000 endpoints distributed across 110 sites across 3 Geo to newly build infrastructure in the data-centre; this includes procurement of hardware/software, server builds, vendor management and decommission of old infrastructure and data center sites with size of USD 18 M
 Contributed to CISCO SAN upgrade as part of enterprise change management by leading 98 members’ team to execute a major storage maintenance upgrade lasting 48 hours outage window

•	Involved in portfolio planning with senior management, Quarterly release planning based on cost benefit analysis, Managed & released high value changes to HP carepaq application for channel partners. 
•	As people manager engaged in designing and implementing career and Individual Development Plans (IDPs) of team members through systematic performance planning and reviews
•	Migration application as part of Data Centre Consolidation (DCC). 
•	As Lead engaged architecting and development of multiple automation tools and migration tools
•	As Business Functional Analyst (worked on SAP system); coordinated between Business and Development Team for implementation of several business process and improvement of error handling of SAP applications

Project manager

Primary role was lead a team of developers. During this time have invovlved in migrating application and development of application. Worked as a functional analyst for the SAP system was involved in getting the business requirement and then coordinating with the development team to get the deliverables completed. Involved in User acceptance testing and user training.

Project Lead

Development of Application based on internet technologies. This includes multilanguage support like Japanese, Korean, Chinese etc.
Involved in complete software development life cycle this also included warranty support and End user training.

Software Designer

Aremis Soft Pvt Ltd

Lead the team for development of Client Server application for Green Agro Pack
Senior Developer for the Bulgarian Health care Project

Senior Engineer

Molex India Ltd

•	Involved in complete life cycle from requirement analysis, designing, development, testing, User Acceptance testing and implementation. 
•	Exposure to Manufacturing domain and understanding of the workflow for procurement 
•	Development of critical modules like Purchase requisition module, Purchase request module, Goods received Note module, 
•	Development of critical modules for their application Manufacture Resource Planning. The modules consists of Item Master, Bill of Materials, Vendor Master, Customer master, Customer Order Entry, Customer Details, Stock Details, Receipts and Manufacturing Details etc.

Consultant

Datcom Software Consultants, Bangalore, India

•	Involved in application development for NGO (Indo- Dutch Project Management Society).  Automate the process for managing all the contracts that are given to NGO and to monitor the fund that have been allocated to the various project.
•	Involved in development of application for Client Smile Green Plantation.

Software Engineer

 Served as a Technology, Business, and Idea Leader, who brings forward new ideas that drives the development of a future technology strategy across tools and technology and business systems
 Track record of managing large-scale, complex projects (from initiation to delivery) across Manufacturing, Mining, Banking and Insurance Domain and collaborating with leadership teams to evaluate technology challenges and produce qualitative/quantitative results
 Vast expertise in leading automation, Cloud migration, Agile transformation, turning troubled projects to client/stakeholder satisfaction, and creating a next-generation IT organization capable of enabling business growth & innovation in the rapidly evolving digital era
 Transformation Evangelist, progressive history of leading the transition of large IT infrastructure project in IT security and IT storage with size of USD 18M; this includes procurement of hardware/software, server commissioning, IT infrastructure decommission, setting firewalls, setting security applications and storage infrastructure, etc.
 Build a sustainable global delivery governance framework, tools & programs for harvesting best practices, performance optimization, scalability, security, reusability for delivery excellence and customer delight; devise a global delivery review framework for kick-starting programs with the right basics
 Knowledge public cloud technologies like in area of Edge computing, Virtual Private Network, Load balancers, Docker services and Kubernetics and other tools using Amazon Web Services/Azure
 Implemented delivery models (Waterfall & Agile) for Fixed Price and T&M to total satisfaction of global clients, Experience in conducting solution workshops in multivendor environment,
 People Leader, build & spearhead large, high-performing team and drive people through change including organizational adoption of new processes, ways of working, and technology platforms

taplio

The Battle

Arun Gopalaswami ☸️

Appachu Karumbaiah K S

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