Recotap

Recotap is an AI-powered ABM platform helping GTM teams drive efficient and effective customer acquisition. As a founder, I led the bootstrapped venture from concept to product-market fit and sustainable revenue growth, driving strategy, execution, and innovation.

Key Achievements:
Designed and executed the GTM strategy for the 0-1 journey, integrating marketing programs to drive business expansion and accelerate demand generation.

Forged strategic alliances with industry leaders (e.g., LinkedIn, HubSpot), amplifying market reach and driving business development opportunities.

Built and mentored cross-functional teams, fostering a high-performance culture and improving collaboration across Marketing, Sales, and Customer Success.

Advised clients on ABM roadmaps and execution, delivering measurable results in revenue growth and customer engagement.

Influenced product strategy by identifying key customer problems and market opportunities, resulting in a more targeted product roadmap.

Co-Founder

Ignite ABM

Ignite ABM is your Go-to Consulting partner for crafting impactful Go-To-Market strategies. We specialize in leveraging the principles of Account-Based Marketing to drive industry-leading growth for your business.

Managing Consultant

The ABM Voice Podcast

Podcast Host

AppliedMACS Technology Solutions Pvt. Ltd.

Infosys Ltd

Led high-impact digital transformation initiatives for Fortune 100 clients across Banking, Telecommunications, and Professional Services sectors, managing multi-million-dollar projects across multiple geographies and consistently delivering results that drove business growth.

Cultivated and nurtured strategic relationships with key clients, leading business development efforts with Nordic and Australian telecom clients (top 5 Infosys client), consistently exceeding expectations and delivering significant business outcomes.

Advised C-level executives on aligning technology investments with business goals, ensuring technology solutions supported strategic growth objectives and delivered measurable ROI.

Partnered in organizational development initiatives to streamline delivery processes, enhance talent management, and boost operational efficiency, resulting in improved performance across teams and projects.

Built, mentored, and led high-performing teams across diverse geographies, fostering service delivery excellence and ensuring consistent, high-quality project outcomes and client satisfaction.

Portfolio Manager

Hewlett-Packard

Associate Project Manager

Co-founder & CEO of Recotap. 📣 Account-based Marketing evangelist. 🎙️The ABM Voice Podcast host. 🚀 Startup Mentor. 🎯 Follow me for actionable Go-to-Market ideas. 📅 Book a time with me on officehours.com/arun

With over 2 decades of experience spanning enterprise IT and entrepreneurship, I bring a strategic outlook and execution skills to transform business challenges into revenue opportunities.

By aligning technology with customer needs across Banking, Telecommunications, and Professional Services sectors, I've delivered solutions that unlock stakeholder value.

I'm passionate about engineering customer-centric products, designing result-driven marketing programs, and implementing go-to-market strategies that accelerate growth.

My interests lie at the intersection of Product Innovation, Marketing, GTM and Strategic Alliances, helping organizations navigate AI transformation and capitalize on emerging opportunities.

Arun Gopalaswami ☸️

I returned to RBC on the Endpoint Security and Firewall team.

Responsibility: Managed EDR platform for the bank’s 100,000+ assets and performed risk assessments.
Tools Used: CrowdStrike, FireEye, AlgoSec, ServiceNow

Tasks:
◦ Ensured security sensors on end-user systems are up-to-date
◦ Reviewed and approved requests for new firewall rules according to industry standards.
◦ Conducted enterprise risk assessments
◦ Security audit documentation

Innovation:
◦ Initiated initiatives to streamline tasks and cut costs
◦ Contributed to the constant innovation/automation pursuit of the bank

Reliability:
◦ Led the remediation of CrowdStrike TSS server vulnerabilities
◦ Ensured consistent updates and health of sensors
◦ Approved requests for new firewall rules
◦ Provided weekly updates to upper management

Senior Cyber Security & IT Risk Management Analyst

Amazon

• Used Amazon's Fulfillment by Amazon (FBA) service to sell products on the Amazon marketplace
• Product Research and Development
• Social Media Marketing/Management
• Keyword research, create SEO-optimized listings, and write ad copy
• Paid media and PPC advertising strategy development to increase sales, visibility, and brand recognition
• Analyze performance and optimize campaigns to ensure ROI
• Taught me the importance of providing excellent customer service always

Amazon FBA Seller

ThinkOn Inc.

Began building the framework and procedures for the security operations center (SOC) and implemented vulnerability scans for our entire environment to comply with regulations/audits. 

Daily threat detections and SIEM alert investigations.

Security Analyst

• Worked on the InfoSec team - I was tasked with supporting the organization's new firewall rule requests and comprehensively review them according to infrastructure standards and policies. 
• Research/analyze complex security problems and work under pressure.
• Acted as team lead for new firewall innovation projects and was tasked with creating detailed reports to present to management.
• Participated in weekly team meetings to update on statuses, deadlines and present important metrics moving the projects forward.
• Tried my best to network with as many people as possible to learn and grow my skills throughout the area of cybersecurity.

Cyber Security Analyst

• Worked on the Firewall team to secure RBC's infrastructure and lower our potential attack surface from unused/risky firewall rules.
• Detailed analysis and problem-solving were my two greatest strengths in this role. Every rule had to be reviewed comprehensively according to industry and company standards.
• Taught me the importance of teamwork and leadership. I was also able to contribute to the team through automation efforts to boost efficiency.
• Participated in many events/challenges throughout the term including several student innovation challenges where I met many fantastic people.

taplio

The Battle

Arun Gopalaswami ☸️

Andrew Girt

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