Recotap

Recotap is an AI-powered ABM platform helping GTM teams drive efficient and effective customer acquisition. As a founder, I led the bootstrapped venture from concept to product-market fit and sustainable revenue growth, driving strategy, execution, and innovation.

Key Achievements:
Designed and executed the GTM strategy for the 0-1 journey, integrating marketing programs to drive business expansion and accelerate demand generation.

Forged strategic alliances with industry leaders (e.g., LinkedIn, HubSpot), amplifying market reach and driving business development opportunities.

Built and mentored cross-functional teams, fostering a high-performance culture and improving collaboration across Marketing, Sales, and Customer Success.

Advised clients on ABM roadmaps and execution, delivering measurable results in revenue growth and customer engagement.

Influenced product strategy by identifying key customer problems and market opportunities, resulting in a more targeted product roadmap.

Co-Founder

Ignite ABM

Ignite ABM is your Go-to Consulting partner for crafting impactful Go-To-Market strategies. We specialize in leveraging the principles of Account-Based Marketing to drive industry-leading growth for your business.

Managing Consultant

The ABM Voice Podcast

Podcast Host

AppliedMACS Technology Solutions Pvt. Ltd.

Infosys Ltd

Led high-impact digital transformation initiatives for Fortune 100 clients across Banking, Telecommunications, and Professional Services sectors, managing multi-million-dollar projects across multiple geographies and consistently delivering results that drove business growth.

Cultivated and nurtured strategic relationships with key clients, leading business development efforts with Nordic and Australian telecom clients (top 5 Infosys client), consistently exceeding expectations and delivering significant business outcomes.

Advised C-level executives on aligning technology investments with business goals, ensuring technology solutions supported strategic growth objectives and delivered measurable ROI.

Partnered in organizational development initiatives to streamline delivery processes, enhance talent management, and boost operational efficiency, resulting in improved performance across teams and projects.

Built, mentored, and led high-performing teams across diverse geographies, fostering service delivery excellence and ensuring consistent, high-quality project outcomes and client satisfaction.

Portfolio Manager

Hewlett-Packard

Associate Project Manager

Co-founder & CEO of Recotap. 📣 Account-based Marketing evangelist. 🎙️The ABM Voice Podcast host. 🚀 Startup Mentor. 🎯 Follow me for actionable Go-to-Market ideas. 📅 Book a time with me on officehours.com/arun

With over 2 decades of experience spanning enterprise IT and entrepreneurship, I bring a strategic outlook and execution skills to transform business challenges into revenue opportunities.

By aligning technology with customer needs across Banking, Telecommunications, and Professional Services sectors, I've delivered solutions that unlock stakeholder value.

I'm passionate about engineering customer-centric products, designing result-driven marketing programs, and implementing go-to-market strategies that accelerate growth.

My interests lie at the intersection of Product Innovation, Marketing, GTM and Strategic Alliances, helping organizations navigate AI transformation and capitalize on emerging opportunities.

Arun Gopalaswami ☸️

Kwanzoo - The B2B Pipeline Growth Platform for Global Enterprises

As Marketing Head at Kwanzoo, positioned the company as
 a key growth platform in the US market through strategic
 GTM planning and execution
 Planned and executed 100% automation sales cycles
 using AI Agentic Platforms to personalize customer
 interactions, achieving the work of 5 sales team members.
 Implemented AI workflows for content creation
 (email/social media) resulting in 25% increase in
 engagement.
 Developed and implemented an AI-powered engine that
 analyzes customer data to deliver hyper-personalized
 content and offers
 Enhanced SEO with quarterly growth to ranking and
 positioning > 50%
 Grew social media presence by 20%+ across LinkedIn

Head of Marketing

Teqfocus

Bought in influencer revenue of 450K+ since joining with over 80+ MQL <> Target 50 MQL 
− C.E.O. Branding Targets Achieved with 3 awards (CEO Award – TBA / AWS Awards)
o AWS Service Delivery Designation for Amazon EKS
o Teqfocus Awarded AWS Well-Architected Partner 2022
o Turban Award – Canada
o CEO Insight with Prime Insight Magazine
o LinkedIn Company Award for Teqfocus
− Brought in 100+ MQL in 2022-23
− Enhanced SEO from joining till date with quarterly growth to ranking and positioning > 40%
− Grew social media presence by 20%+ across all portals
− Launched the Intranet portal for sales collateral and best practices and more
Positioned Teqfocus as the strategic AWS + Salesforce consulting company across US Market and Canada
Implemented brand and communication strategies at the Executive and segment level for successful lateral expansion in Canada.
Defining the brand strategy, brand guidelines, and positioning for specific markets/countries.
Optimizing R.O.I. through all digital marketing initiatives, including Search, SEO, S.E.M., social media, Google AdWords

Vice President Marketing

Jade Global

Bought in influencer revenue of over 10+ M.I.L. in 2020-2021 and target of 100 inbound M.Q.L. record broken
− 100% ABM delivered with over 400+ accounts touched upon with 20% MQA churned 
− Enhanced SEO from joining till date with quarterly growth with respect to ranking and positioning > 1000%
− Grew social media presence by 1000%+ across all portals
− Saved the company over 16 lacs INR in spend across channels and tools 
− Grew Glassdoor and C.E.O. Rating from 3.3 to 4.2 and C.E.O. approval of 87%
Implemented brand and communication strategies at Executive and segment level for successful lateral expansion in U.S.A. and India. 
Defining the brand strategy, brand guidelines and positioning for specific markets / countries
Optimized R.O.I. through all Performance/digital marketing initiatives including Search, SEO, S.E.M., Social media
and analytics, Affiliates/Native/Display/PPC/CPC advertising campaigns with a budget of 110k USD. 
Planned, developed, executed and monitored advertising and promotional plans across ATL, B.T.L., Production, PR, Social media, 
Digital media, E-commerce, Events, Exhibitions etc. 
Guided and leveraged the online/mainline P.R. to showcase our services and solutions
Corporate website: Continuous revamp of the website to enable the features which connects the website visitor to find relevant content 
& which in turn make them submit their requirements on the website using Web leads.
Enable enterprise Search engine optimization for the corporate website which includes defining 360-degree SEO strategy. Finalize the 
right keywords, create & optimize engaging content, revamp the website architecture & garner link backs from reputed sources
Formed & motivated the team of 11 members across Brand & Creative (3), Digital & social media marketing (3), P.R. & Content (1) Dev
(3) roles 
Running the Account Based Marketing function with 100% accounts engaged and closed in 20% M.Q.A. with a revenue of 8 M.I.L

Worked as a Fractional CMO / Consultant across various organizations in the IT / Real Estate / Pre Launch Startups (Chatbots) etc

Marketing Consultant – Fortune 100 Mil companies / SMB and Startups

Zensar Technologies

1.	Global demand generation campaigns & new customer acquisition: Enabled effective utilization of all paid & owned channels, leveraged all digital marketing channels and publishers to reach target audience, improved the quality of content of the business pages, enabled website personalization, implemented effective lead generation strategy and strengthened existing lead management process. 
2.	Global Social Media campaigns: Enabled & executed global social media campaigns by leveraging social media marketing across all the channels.   
3.	Strong focus on Search engine optimization (SEO) for lead generation: Zensar’s Technologies  SEO presence on Google expanded by more than 275% over the years
4.	Helping different business divisions in the company and its leadership win in their digital transformation journey by aligning their digital strategy & operations to customer centric approach and taking them to social space and SEO
5.	Among the various propositions developed, Zensar EDGE is the leading APP in all of Zensar with highest number of downloads and continuous upgradation and also introduction of AI

Head of Online Digital Marketing for Marketing

Quick Heal

Websites
1. Build systems and protocols internally that ensure all content is optimized across all platforms and user experiences. Managed and grew the websites on a global scale and improved all the elements of content + search + CTA’s on the websites.
2. Improved the consumer metrics, including 60% growth in consumer revenues and subscriber base, decrease in customer acquisition cost (CAC) and decrease in churn
3. Infused high end technology in the site to improve the CTA and customer experience and ecommerce ROI - for example (One Stop Checkout Process, Conversion Optimization w.r.t product, products comparison features, review system, real time product suggestions based on browsers and devices, real time offer codes)  
Social Media
1. Manage social media presence with goals of evangelism, support and increasing brand among appropriate target audience members. Manage presence in social networking sites including Facebook, Twitter, YouTube, Google+, and Pinterest, posting on relevant blogs, and seeding content into social applications as needed. 
2. Work with customer service teams to triage customer issues received through social media channels
SEO
1. Worked on the keywords for all the websites with page level pagination
2. Created a SEO dashboard report  with the agency to showcase our current standing and legacy data & Multilingual SEO for non-English speaking countries. 
Email 
1. Ran various email marketing campaigns for different aspects of our products to generate a brand awareness of our product especially in the US market.
2. Ran triggered email campaigns (Returning Customer not Purchasing or Shopping Cart Abandonment) to understand our audience and increase revenue.
App Store Optimization
1. Worked closely with the mobile team and re-strategized the entire content and image for the apps on Google play store.
2. Did ASO on these apps and improved the ranking on the store 
Affiliate Marketing & Vendor Management Activities 
Web Analytics

Head of Online Marketing Division

Icertis

1. Complete Internet Marketing, planning and forecasting. Develop and execute an online marketing plan and metrics designed to maximize revenue and increase in hits
2. Manage Web design & content development for web pages influencing sales including landing pages.  
3. SEM on online advertising initiatives designed to drive web drive traffic and conversions. Support and advice changes on the portal with regular updates and keep a track on all data and make regular updates with functionality + database & modifications.
4. Create and manage promotional campaigns to drive e-commerce sales, including PPC Advertising, email marketing, and online advertising.
information for forecast information. Working closely with the channel marketing teams to provide more online marketing updates & support.
5. Maintain design consistency, aesthetic and functionality of ecommerce pages and transaction processing. Manage delivery against communications plans to
time and budget & incorporating brand values, driving common and visual identity into all communication deliverables.

Consultant / Sr Marketing Manager

Harbinger Knowledge Products

Senior Marketing Manager + SEM + SEO + Elearning + Product Marketing + Echannel Marketing

Senior Marketing Manager handling Web Services, SEM, SEO, Web Internet Marketing

Capgemini

Web Master

A passionate marketing leader with 22+ years of experience driving revenue growth for B2B organizations across North America. I believe in the power of customer-centric marketing and leveraging cutting-edge technologies like AI agentic platforms and hyper-personalization to create exceptional experiences. My mission is to empower sales teams with innovative strategies that drive engagement, accelerate pipeline, and build lasting customer relationships.

I have a proven track record of developing and executing successful ABM strategies, driving digital transformation initiatives, and building high-performing marketing teams. I am passionate about fostering a culture of collaboration and continuous improvement, empowering my teams to achieve their full potential. I thrive on challenges and am constantly seeking new ways to elevate the customer journey and drive measurable results.

My expertise lies in:
Developing and implementing comprehensive B2B marketing strategies aligned with business objectives.
Leading and mentoring high-performing marketing teams.
Leveraging AI and machine learning to optimize marketing campaigns and improve customer engagement.
Driving digital transformation initiatives and adopting new technologies.
Creating personalized and engaging customer experiences.

Accreditations 
Account-Based Experience (ABX) Certified | Top CMOs to watch for 2022 | Under 50 Nationwide Business Mint Marketing Winner | Global-500 CMO, 2020 | Top-50 Marketing Leaders

Certifications: 
1. Account-Based Experience (ABX) Certification offered by Demand base Academy
2. AWS Partner: Sales Accreditation (Business)
3. Google Analytics (Beginner & Advanced) 
4. HubSpot: 3X certifications (HubSpot Marketing Software | HubSpot Inbound Certified | HubSpot CMS For Marketers

Specialties: GTM Motions, AI Agents, ABX, ABM, Digital transformation, Multi-channel marketing strategy, Digital marketing strategy, Digital marketing measurement, Digital marketing, Social selling, Social media marketing, Lead & demand generation campaigns, Search engine optimization (SEO), Paid Search Marketing, SEM, Pay per click (PPC), Email Marketing, Content Strategy, Global brand building digital marketing campaigns

taplio

The Battle

Arun Gopalaswami ☸️

Amitabh Ramani

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