building the 100 people 100 billion dollar ai-powered company from india

Utsav Soi

Singapore Institute of Management

As an in-house Creative Designer within the Brand, Marketing & Communication Division, I drive the creative development and execution of design solutions aligned with the marketing roadmap—from concept to final delivery. My role involves crafting visually compelling content that communicates key SIM messages and strengthens the SIM brand presence across multiple channels, including print, web, and social media.

I manage updates to existing marketing materials and design new assets to support our campaigns, ensuring all communications adhere to brand guidelines. As a brand custodian, I’m dedicated to maintaining consistency and elevating our visual identity to attract and engage our target audiences.

Senior Creative Specialist | Brand, Marketing & Communications

For 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗗𝗲𝘀𝗶𝗴𝗻 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 𝗳𝗼𝗿 𝗦𝗮𝗹𝗲𝘀, I collaborate with internal stakeholders to conceptualise, design, and edit all digital and print sales collaterals, while managing and maintaining the SIM PDEL brand and corporate identity. I develop and implement visual concepts for both online and offline sales campaigns, and am responsible for the design and content creation of SIM PDEL’s email marketing materials.

For the 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗪𝗲𝗯𝘀𝗶𝘁𝗲, I design and produce a variety of in-house website creatives, such as homepage sliders, banners, and event landing pages to ensure a cohesive and engaging user experience.

In 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, I oversee the execution of email campaigns, ensuring that our brand story is effectively communicated through targeted email marketing strategies. This includes analysing current email performance, making data-driven recommendations for improvement, carrying out database segmentation, and implementing remarketing strategies to optimise engagement. I also track, report, and provide actionable insights to enhance campaign outcomes, while ensuring all email communications comply with industry best practices and standards.

Creative Specialist | Professional Development & Enterprise Learning (Sales)

For 𝗘𝗱𝗶𝘁𝗼𝗿𝗶𝗮𝗹 & 𝗣𝘂𝗯𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻, I collaborate closely with the editor to fulfill the content needs of 𝘛𝘰𝘥𝘢𝘺’𝘴 𝘔𝘢𝘯𝘢𝘨𝘦𝘳 magazine. I handle the design and preparation of the quarterly magazine for print, sourcing or creating graphics as needed to enhance the visual appeal and readability of the publication.

In 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗗𝗲𝘀𝗶𝗴𝗻 𝗳𝗼𝗿 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 & 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, I work with the events manager to conceptualize, design, and edit a range of digital and print marketing materials for events, such as posters, programs, media boards, backdrops, leaflets, and tickets. I am also responsible for managing and maintaining the SIM PD brand and corporate identity, ensuring all communications are visually cohesive and aligned with brand standards. Additionally, I develop and design visual concepts for online and offline marketing campaigns, while overseeing the design and content creation for SIM PD’s email marketing collaterals.

For the 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗪𝗲𝗯𝘀𝗶𝘁𝗲, I design and create a variety of in-house website visuals, including homepage sliders, footers, banners, and event landing pages, ensuring that all web creatives are engaging and consistent with the overall brand identity.

Senior Graphic Designer | Branding & Marketing

I focus on understanding the needs of various outreach initiatives and strategically leveraging digital media to maximise engagement. I conceptualise and develop impactful digital media elements across diverse platforms, including websites, multimedia, and mobile solutions. By successfully integrating digital media projects, I ensure they achieve the intended outcomes while delivering an engaging user experience.

Collaboration is a key aspect of my role, as I work closely with users, complementary professionals, and external partners to bring these projects to life. I am also responsible for the ongoing maintenance of deployed digital platforms, ensuring that both content and technology remain current and effective.

In 𝗣𝘂𝗯𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗗𝗲𝘀𝗶𝗴𝗻, I partner with the editor to meet the content needs of 𝘛𝘰𝘥𝘢𝘺’𝘴 𝘔𝘢𝘯𝘢𝘨𝘦𝘳 magazine. I handle the design and preparation of the quarterly publication for print and source or create graphics to enhance the visual storytelling of the magazine.

Digital Media Specialist | Strategic Planning & Research

National Institute of Education, Singapore

I am responsible for the design and layout of 𝘓𝘦𝘢𝘳𝘯𝘟𝘚𝘤𝘢𝘱𝘦, an all-in-one educational web portal. My role encompasses overseeing the user experience (UX) and visual design elements, as well as maintaining and updating the site to ensure a seamless and engaging experience for all users.

𝘓𝘦𝘢𝘳𝘯𝘟𝘚𝘤𝘢𝘱𝘦 serves as a collaborative community for learners, educators, schools, parents, students, industry partners, and researchers to connect, interact, and share knowledge. The platform offers a variety of tools and resources for educators to share content, students to engage in discussions and participate in contests, and schools to foster stronger connections with parents. It also provides a space for industry partners to showcase their offerings and leverage researchers’ expertise.

Senior Graphic Web Designer

I supported the development of 3D serious games designed for game-based learning, taking ownership of the visual design and overseeing the creation of all art assets for the project. My focus is on ensuring that the artistic style and content are not only innovative and engaging but also aligned with the educational objectives and consistently high in quality.

Lead CG Artist

SEGA Corporation

Successfully completed an 18-month EDB-TAP On-Job Training program, honing my skills as a versatile 3D Game Artist. Gained the opportunity to contribute to the creation of 3D character and environment models, along with dynamic animations for PlayStation 2 and arcade platforms, enhancing the visual appeal and immersive experience of the games.

3D Graphic Artist (グラフィック アーティスト 研究者)

Singapore Armed Forces (SAF)

Greatly involved in the creative execution of various multimedia element in National Day Parade 2001 under the National Day Parade Unit (Multimedia).

National Service

Henri is an innovative Singapore-based AI artist known for his intricate and thought-provoking creations. With a background in traditional art, digital media and serious games, Henri blends his technical expertise with a flair for the surreal, exploring broad themes of symbolism, fantasy, and speculative worlds. His art draws from various aspects of fashion—spanning editorial, photography, concept development, and design—alongside elements of horror and avant-garde aesthetics to create visually striking pieces that transcend conventional boundaries.

Inspired by the intersection of technology and creativity, Henri views AI as a collaborative tool that enhances artistic expression, enabling him to explore a wide range of imaginative concepts. Whether through dynamic reimagining of cultural icons or surreal interpretations of everyday scenes, Henri constantly pushes the boundaries of his craft.

Henri’s work has earned him significant recognition. He was a featured artist in Prompt Magazine and won an AI fashion competition, demonstrating his unique approach to digital art. He was also named the May 2024 Featured Artist by the AI/CC Creative Community, and his AI-driven artwork was showcased in The Business Times article, “Adopt AI or die, say Singapore’s creatives,” highlighting his role at the forefront of the AI art movement.

In addition to his professional accomplishments, Henri regularly travels to Japan, immersing himself in the culture that deeply influences his art. Whether experimenting with fashion-related projects or creating fantastical digital landscapes, Henri continues to push the limits of what’s possible with AI in art.

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The Battle

Utsav Soi

Henri K.

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