I lead growth by turning marketing from a cost center into a scalable, data-driven revenue engine. As a growth marketing director, I specialize in building systems that connect paid media, analytics, and team alignment to drive measurable business outcomes.

Over the past decade, I have managed more than $100M in ad spend and led teams that have grown audiences to millions while improving efficiency and margins. My approach is simple: identify the 20% of actions that drive 80% of results, then build the frameworks and teams that deliver them at scale.

At Radiant Digital, I lead the Growth team responsible for the majority of company revenue. By uniting media, creative, and data within one system, we increased revenue by 67% and margin by 63%. I focus on connecting the right levers: people, data, and process—so growth becomes predictable, repeatable, and profitable.

As an immigrant and U.S. Army veteran, I have learned that grit, ownership, and trust are non-negotiable. Those lessons shape how I lead: with discipline, transparency, and a deep sense of responsibility for outcomes.

I believe growth is never an accident. It is the product of disciplined testing, aligned teams, and leaders who take responsibility for both results and people. 

- Legacy Over Currency.

Arthur Torres

I’ve been going to the gym consistently since 2013.

There were times I disappeared for weeks.
Not because I “lost discipline,” but because life hit hard.

When we lost our baby.
When Carol was hospitalized.
When it felt like everything around us was unstable and heavy.

Training wasn’t the priority then. Survival was.

What surprised me was how hard it was to start again.

Standing in front of the bar, knowing I used to be stronger. Knowing I used to move with confidence. Feeling like I was starting over, even though I wasn’t.

That’s when I learned something I still think about often:

Momentum compounds.
But so does stopping.

Not in a dramatic way. Quietly.
In hesitation. In self-doubt. In how hard it feels to restart something you once owned.

This isn’t just about the gym.

It’s the same thing with teams, careers, and leadership.
When momentum breaks, rebuilding it takes more effort than keeping it alive ever did.

Progress isn’t lost in big failures.
It leaks out during hard seasons when consistency disappears.

Sometimes the win isn’t pushing harder.
It’s showing up again when it would be easier to walk away.

Head of Growth | Building Scalable Revenue Systems Through Paid Media & Data

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You made it.

Not because it was easy.
Not because it went as planned.

But because you kept showing up when the work was uncomfortable, unclear, and uncelebrated.

2025 tested a lot of people in ways that won’t show up on a résumé.
Decisions that didn’t have clean answers.
Pressure without certainty.
Progress without applause.

If that sounds familiar, take a moment today and acknowledge it.

Real growth rarely feels like winning in the moment.
It feels like endurance.

Be proud of that.

Now we build from here.

I didn’t expect a Titanic exhibit to feel like a leadership case study.
But here we are.

Walking through the exhibition, one thing became clear.
The Titanic didn’t fail because of a single mistake.

There were warning signs everywhere:
	•	Ice reports coming in throughout the day
	•	A culture that rewarded speed and headlines
	•	Teams doing their jobs well, but in isolation
	•	Signals that were seen, but not acted on

Yet when everything went wrong, there was still only one role that ultimately mattered.

Captain Edward Smith was responsible for every life onboard.

Not because others didn’t fail.
But because leadership exists to own the outcome when pressure, incentives, and momentum all point in the wrong direction.

I see this same pattern with founders and growth leaders all the time:
	•	Speed quietly becomes the goal instead of signal quality
	•	Teams optimize locally while risk compounds globally
	•	No one feels empowered to challenge the trajectory

Most failures don’t come from bad people or bad data.
They come from leaders allowing momentum to replace judgment.

Leadership isn’t about slowing things down.
It’s about being accountable enough to interrupt a bad direction.

#Leadership #Founders #CutThroughTheNoise #FocusOnImpact

After years of leading growth teams, I’ve noticed a pattern.

Lead price gets treated like the win.
Teams celebrate it.
Dashboards highlight it.
Meetings revolve around it.

But CPL is just a lever. Not the outcome.

It’s something you adjust to influence what actually matters: CAC, payback, revenue per customer.

I’ve watched teams drive lead costs down and feel like they were winning, only to realize later the business was getting weaker.

And I’ve seen higher CPL unlock profitable growth because the downstream economics worked.

Cheap leads don’t scale. Healthy economics do.

McKay Savage Consulting

🛑 “So, what do you do?”



You’re not alone if you don’t have a solid answer that makes you feel in control and fills you with confidence and optimism.

Do you struggle to delegate sales?

Do you *crush* discovery and sales calls, only to be ghosted or forgotten two days later?


✅ ✅ ✅ I promise to work with you to craft a Sales Message that perfectly communicates your unique elements, is easy to *understand*, easy to *communicate*, and fills you with confidence in your ability to sell.


Agency Owners who work with me say things like:

⚫️ “I feel more prepared and confident in sales conversations now that I have the tools to communicate exactly what I bring to the table.”

⚫️ “McKay's ability to understand my business and help me navigate a simple and effective way to communicate that to others was huge win! He helped us identify what our flavor truly was and how to showcase that to others.”

and

⚫️ “McKay did a phenomenal job of helping me REALLY understand which client I was going for, how to present myself in a way that's attractive to them, and ultimately close more, bigger deals. In fact, by the end of understanding my brand vocabulary, I had two sales calls that week… took what he learned, and legit closed both clients for $16,500 in contracts. Ballin.'”



DM me to get started.

Sales Messaging Consultant

M3Traffic

Building a working lead gen and lead closing system to take M3Traffic to the next level. Also utilizing unparalleled communication and people skills to keep clients happy, informed, and excited about the breakthrough innovations M3Traffic is bringing to the trucker recruiting industry.

Business Development Manager

Avalaunch Media

Business Growth Manager

Marketing Manager

Account Manager

Rocket SEM

Director of Client Success

Mountain America Credit Union

•	Earned 100% customer service satisfaction ratings in 2017, 2018, & 2019
•	Exceeded all sales goals for 2018 
•	Recognized as #1 Product Sales Associate
•	Attained highest metric for earned sales incentives 
•	Funded over $5.5 million in loans 
•	Developed innovative education system for client debt restructuring

Financial Service Representative

America First Credit Union

•	Achieved excellent drawer balancing record of zero shortages or overages 
•	Educated customers on online service offerings and mobile apps. Helped account holders access technology to enhance banking convenience via multiple self-service channels

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Arthur Torres

McKay Savage 🙌🏻

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The Battle

Arthur Torres

McKay Savage 🙌🏻

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Arthur Torres's LinkedIn Performance

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