I lead growth by turning marketing from a cost center into a scalable, data-driven revenue engine. As a growth marketing director, I specialize in building systems that connect paid media, analytics, and team alignment to drive measurable business outcomes.

Over the past decade, I have managed more than $100M in ad spend and led teams that have grown audiences to millions while improving efficiency and margins. My approach is simple: identify the 20% of actions that drive 80% of results, then build the frameworks and teams that deliver them at scale.

At Radiant Digital, I lead the Growth team responsible for the majority of company revenue. By uniting media, creative, and data within one system, we increased revenue by 67% and margin by 63%. I focus on connecting the right levers: people, data, and process—so growth becomes predictable, repeatable, and profitable.

As an immigrant and U.S. Army veteran, I have learned that grit, ownership, and trust are non-negotiable. Those lessons shape how I lead: with discipline, transparency, and a deep sense of responsibility for outcomes.

I believe growth is never an accident. It is the product of disciplined testing, aligned teams, and leaders who take responsibility for both results and people. 

- Legacy Over Currency.

Arthur Torres

Most careers make sense in reverse.

When you’re in the middle of them, they often feel messy and uncertain. 

You take a job that wasn’t the plan. 
A reorg hits and you start over. 
You pivot more than once.

At the time it can feel like you’re drifting. But years later you start to see something different. Every experience gave you a lens that other people don’t have.

For me, parts of that path include:

🇧🇷 Growing up in Brazil.
🇺🇸 Immigrating to the United States.
⭐ Serving in the Army to earn citizenship.
📣 Building a career in marketing and growth.

At the time none of those things felt like they were part of the “plan.” But looking back, each one shaped how I see leadership, risk, and opportunity. 

Careers rarely move in straight lines.

And sometimes the things that feel like detours end up becoming the biggest advantages.

#CutThroughTheNoise
#FocusOnImpact

Head of Growth | Building Scalable Revenue Systems Through Paid Media & Data

Performance marketing carries a lot of responsibility.
... And it should.

Marketing is expected to drive growth, improve efficiency, and bring in customers at a sustainable cost.

But doing that well requires understanding the entire funnel, not just the ad account.

Between a click and a customer there are a lot of things happening:

🔹 Landing pages
🔹 Forms
🔹 Qualification
🔹 Follow-up speed
🔹 Sales conversations
🔹 Trust building

Every one of those steps affects whether a lead becomes revenue.

Great performance marketers don’t just optimize ads.
They figure out where the funnel is strongest and push traffic toward that strength.

If you have an exceptional sales team, marketing’s job might be to get more qualified calls scheduled.

If the product converts incredibly well after a trial, marketing should focus on getting more people into the trial.

Performance marketing isn’t about traffic, but it can't carry performance alone. The funnel must work and be optimized together.

Curious where others land on this:

Where should marketing usually optimize first in a funnel?
Clicks, leads, meetings, purchases, customers?

#CutThroughTheNoise
#FocusOnImpact

Most tests don’t fail. They’re just never defined well enough to succeed.

A lot of teams are moving fast. Launching new campaigns, testing creatives, trying new audiences and landing pages.

When I’m talking to companies, a few simple questions are usually enough to make things start to break down.

What exactly is this test trying to prove?
What would success look like?
If this works, does it meaningfully change the business?

Too often, those answers aren’t clear.

So the test runs, data comes in… and nothing really changes. Not because the idea was bad, but because the test was never clearly defined in the first place.

When I evaluate growth systems, I’m less interested in how many tests are running. I care more about whether the team is clear on which tests actually matter and what outcome they’re driving toward.

Because speed without conviction creates noise. And noise steals more growth than bad ideas ever will.

Growth doesn’t come from testing everything. It comes from being intentional about what’s worth testing in the first place.

#CutThroughTheNoise
#FocusOnImpact

Marketing | Brand | Creative | Mental Health

Levi Lindsay

I don’t recommend changing jobs, launching a company, and having a baby pass away all in a 3 week period 

But looking back at 5 years ago after my startup fell apart, and I hit my lowest point. Attempting to take my life. 

Now I can see how hardship prepares you for more hardship. Once you survive something, you know you can make it through.

I knew it was time to move on from my last company, I had job interviews amidst funeral home visits.

And I just had to remind myself, that I’ve made it through rough times before.

Look all I’m sayin in this cheesy lil post is, hang in there. You can make it through.

VP of Creative @ Pestie 🐜 | Cofounder @ Peach Pals 🍑

No alternative text description for this image

Please help me find the best Social Media Manager that's ever lived!

I'm hiring a Social Media Manager at Pestie. Not just someone that can manage a content calendar, but someone that wants to create national recognition and do big things!

Tag someone, tag yourself, or just comment your least favorite bug so the algorithm pushes this to more peeps.

If you recommend someone and I hire them I will give you a year of Pestie for free!

Link to apply in comments 👇

Dad’s do you take your girls in the men’s room or the women’s?

I’ve recently seen this as a debate. I’ve always taken my little girls in the men’s room with me.

It’s the reason we thought of the toilet seat spray and started Peach Pals, so my girls could sit on a clean seat wherever we go.

Girl Dads, what do you do?

So fun seeing your idea come to life!

From idea, to naming, to samples, to website it’s fun creating something 

Especially when that something is solving a problem for yourself 

Now my only hope is this is an actual problem that others face as well 😅

UPDATE: I had to cap it off! Wasn't expecting this amazing of a response. Can't wait to see all of the 🍑 posts!

Comment PEACH if you are willing to do a LinkedIn post in exchange for free Peach Pals 

Starting a brand is scary, and at first it can feel like yelling into an empty room

We’ve had a… mediocre start 😅 shoutout to the friends that supported immediately 🫶

But I wanna blast LinkedIn with Peach Pals, so let me know if you’re in, and I’ll send you a code

You know you’re in creative when you show up and this is on your teams monitor

Can’t wait to show off some of the creative we’re working on here at Pestie

"I wouldn't do that, if it would screw over an employee"

I heard a leader at my company say this the other day. Employees listen to the subtle cues of leadership, like a child does with their parents.

And what you say casually matters, and subtly shapes the culture.

Glad I work for a leader like Jake Berube, that often shapes the Pestie culture, and mentors me, without even knowing it.

Leaders take note

My homie Reyn Soffe is on the prowl for his next gig

He’s one of the most genuine, kind hearted, but most of all talented dudes I know!

If you know a company at an inflection point looking for explosive growth, hire Reyn as your marketing leader

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Arthur Torres

Levi Lindsay

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taplio

The Battle

Arthur Torres

Levi Lindsay

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Arthur Torres's LinkedIn Performance

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