I lead growth by turning marketing from a cost center into a scalable, data-driven revenue engine. As a growth marketing director, I specialize in building systems that connect paid media, analytics, and team alignment to drive measurable business outcomes.

Over the past decade, I have managed more than $100M in ad spend and led teams that have grown audiences to millions while improving efficiency and margins. My approach is simple: identify the 20% of actions that drive 80% of results, then build the frameworks and teams that deliver them at scale.

At Radiant Digital, I lead the Growth team responsible for the majority of company revenue. By uniting media, creative, and data within one system, we increased revenue by 67% and margin by 63%. I focus on connecting the right levers: people, data, and process—so growth becomes predictable, repeatable, and profitable.

As an immigrant and U.S. Army veteran, I have learned that grit, ownership, and trust are non-negotiable. Those lessons shape how I lead: with discipline, transparency, and a deep sense of responsibility for outcomes.

I believe growth is never an accident. It is the product of disciplined testing, aligned teams, and leaders who take responsibility for both results and people. 

- Legacy Over Currency.

Arthur Torres

I’ve been going to the gym consistently since 2013.

There were times I disappeared for weeks.
Not because I “lost discipline,” but because life hit hard.

When we lost our baby.
When Carol was hospitalized.
When it felt like everything around us was unstable and heavy.

Training wasn’t the priority then. Survival was.

What surprised me was how hard it was to start again.

Standing in front of the bar, knowing I used to be stronger. Knowing I used to move with confidence. Feeling like I was starting over, even though I wasn’t.

That’s when I learned something I still think about often:

Momentum compounds.
But so does stopping.

Not in a dramatic way. Quietly.
In hesitation. In self-doubt. In how hard it feels to restart something you once owned.

This isn’t just about the gym.

It’s the same thing with teams, careers, and leadership.
When momentum breaks, rebuilding it takes more effort than keeping it alive ever did.

Progress isn’t lost in big failures.
It leaks out during hard seasons when consistency disappears.

Sometimes the win isn’t pushing harder.
It’s showing up again when it would be easier to walk away.

Head of Growth | Building Scalable Revenue Systems Through Paid Media & Data

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You made it.

Not because it was easy.
Not because it went as planned.

But because you kept showing up when the work was uncomfortable, unclear, and uncelebrated.

2025 tested a lot of people in ways that won’t show up on a résumé.
Decisions that didn’t have clean answers.
Pressure without certainty.
Progress without applause.

If that sounds familiar, take a moment today and acknowledge it.

Real growth rarely feels like winning in the moment.
It feels like endurance.

Be proud of that.

Now we build from here.

I didn’t expect a Titanic exhibit to feel like a leadership case study.
But here we are.

Walking through the exhibition, one thing became clear.
The Titanic didn’t fail because of a single mistake.

There were warning signs everywhere:
	•	Ice reports coming in throughout the day
	•	A culture that rewarded speed and headlines
	•	Teams doing their jobs well, but in isolation
	•	Signals that were seen, but not acted on

Yet when everything went wrong, there was still only one role that ultimately mattered.

Captain Edward Smith was responsible for every life onboard.

Not because others didn’t fail.
But because leadership exists to own the outcome when pressure, incentives, and momentum all point in the wrong direction.

I see this same pattern with founders and growth leaders all the time:
	•	Speed quietly becomes the goal instead of signal quality
	•	Teams optimize locally while risk compounds globally
	•	No one feels empowered to challenge the trajectory

Most failures don’t come from bad people or bad data.
They come from leaders allowing momentum to replace judgment.

Leadership isn’t about slowing things down.
It’s about being accountable enough to interrupt a bad direction.

#Leadership #Founders #CutThroughTheNoise #FocusOnImpact

After years of leading growth teams, I’ve noticed a pattern.

Lead price gets treated like the win.
Teams celebrate it.
Dashboards highlight it.
Meetings revolve around it.

But CPL is just a lever. Not the outcome.

It’s something you adjust to influence what actually matters: CAC, payback, revenue per customer.

I’ve watched teams drive lead costs down and feel like they were winning, only to realize later the business was getting weaker.

And I’ve seen higher CPL unlock profitable growth because the downstream economics worked.

Cheap leads don’t scale. Healthy economics do.

Marketing | Brand | Creative | Mental Health

Levi Lindsay

It's now been a few weeks since losing our baby

Everytime my family has needed prayers and support this community shows up in a big way

I don't think I can get to everyone, but wanted to shoutout some folks specifically

Lindsey Ivie and Tiffany Vail sent a huge gushy Minky Couture blanket, we often cuddled up and cried together wrapped in it the last few weeks

Joe Grover from Amplēo, Derek Miner from Build then Bless, and Ashley Muzzillo each sent a box from Spoonful of Comfort which true to its name is such a comforting gift.

Sterling Snow and Taggart Krueger from Redo both sent ungodly amounts worth of Doordash gift cards, which came in clutch during the hospital stay especially

Pete Larkin and his family dropped off cookies and crafts for our girls to do while my wife recovered. It was like having a babysitter, what a god send.

Gavin Tanner left basically a lifetime supply of Nielsen's Frozen custard on my porch. Tanner Milne and Dustin Kyle Kenyon sent me an incredibly generous venmo... I could go on!

Then there's the outpouring of texts, calls, and flowers. There's not enough room to mention you all! The vulnerability of so many of you sharing your experiences with loss, made us feel less alone. 

And it's not lost on me the energy and faith it takes from those that offered prayers I'll never hear, but surely felt during one of the lowest points in my life.

Love you all!

Levi Lindsay 💭

If you’re hiring a marketer who actually drives revenue, read this.

I want to help my friend Anna Wendt find her next role.

We worked together at Hona, and she is genuinely one of the best marketers I’ve worked with. Not a slide deck marketer. Not a fake marketer. Someone who actually ships, measures, and just makes s**** happen that works.

A few things she did while we worked together:

Created email campaigns that drove 61k in ARR in about 90 days

Launched zero-click newsletters averaging around 40 percent open rates and influencing over 105k in ARR

Ran email driven product launches for Voice AI and LEADS influencing more than 200k in ARR

Designed and built nurturing and onboarding workflows across three products, including a new freemium launch

She is thoughtful, fast, low ego, and understands how marketing supports product and revenue, which is rarer than it should be.

If you are hiring for lifecycle, growth, or product marketing and want someone who actually gets it, talk to Anna.

Happy to answer questions, make intros, or explain why my judgment here is flawless. 😉

Goodbye Hona!

When I stepped into this role, marketing was generating $0 in marketing-sourced revenue.

Today, marketing is responsible for over 80% of net-new ARR, consistently driving hundreds of thousands of dollars per month in attributable closed-won revenue.

I made lifelong friends, and learned so many valuable lessons.  I got to test a DTC content engine, coupled with sniper like audience building to generate millions from Meta ads when I was told "Meta ads won't work with Lawyers"

I'm shamelessly bragging because this is LinkedIn, and that's what you do no? And I’d need 100 posts to cover the mistakes. But obviously these wins were a team effort. 

Gavin Tanner and the whole Fractional Demand team were INTEGRAL to these wins.  I'll never forget when finance asked us "Anyway you can slow down the leads from Marketing while we figure out the sale side"

Bradley Seegmiller, Anna Wendt, Aubrey Calapp, Avery Griffiths, Alexis Jameson, Lindsey Ivie, Jon Westover 🟢, Marc Christiansen, Cindy W., Mike Kochis, Jordan Barker… man... I could go on and on! I learned so so much from you all THANK YOU!

Most of all thank you to Manny, Matt, and Joshua for betting on me and giving me the opportunity!

What’s next? Not sure, hit me up!

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Arthur Torres

Levi Lindsay

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The Battle

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