I lead growth by turning marketing from a cost center into a scalable, data-driven revenue engine. As a growth marketing director, I specialize in building systems that connect paid media, analytics, and team alignment to drive measurable business outcomes.

Over the past decade, I have managed more than $100M in ad spend and led teams that have grown audiences to millions while improving efficiency and margins. My approach is simple: identify the 20% of actions that drive 80% of results, then build the frameworks and teams that deliver them at scale.

At Radiant Digital, I lead the Growth team responsible for the majority of company revenue. By uniting media, creative, and data within one system, we increased revenue by 67% and margin by 63%. I focus on connecting the right levers: people, data, and process—so growth becomes predictable, repeatable, and profitable.

As an immigrant and U.S. Army veteran, I have learned that grit, ownership, and trust are non-negotiable. Those lessons shape how I lead: with discipline, transparency, and a deep sense of responsibility for outcomes.

I believe growth is never an accident. It is the product of disciplined testing, aligned teams, and leaders who take responsibility for both results and people. 

- Legacy Over Currency.

Arthur Torres

Most careers make sense in reverse.

When you’re in the middle of them, they often feel messy and uncertain. 

You take a job that wasn’t the plan. 
A reorg hits and you start over. 
You pivot more than once.

At the time it can feel like you’re drifting. But years later you start to see something different. Every experience gave you a lens that other people don’t have.

For me, parts of that path include:

🇧🇷 Growing up in Brazil.
🇺🇸 Immigrating to the United States.
⭐ Serving in the Army to earn citizenship.
📣 Building a career in marketing and growth.

At the time none of those things felt like they were part of the “plan.” But looking back, each one shaped how I see leadership, risk, and opportunity. 

Careers rarely move in straight lines.

And sometimes the things that feel like detours end up becoming the biggest advantages.

#CutThroughTheNoise
#FocusOnImpact

Head of Growth | Building Scalable Revenue Systems Through Paid Media & Data

Performance marketing carries a lot of responsibility.
... And it should.

Marketing is expected to drive growth, improve efficiency, and bring in customers at a sustainable cost.

But doing that well requires understanding the entire funnel, not just the ad account.

Between a click and a customer there are a lot of things happening:

🔹 Landing pages
🔹 Forms
🔹 Qualification
🔹 Follow-up speed
🔹 Sales conversations
🔹 Trust building

Every one of those steps affects whether a lead becomes revenue.

Great performance marketers don’t just optimize ads.
They figure out where the funnel is strongest and push traffic toward that strength.

If you have an exceptional sales team, marketing’s job might be to get more qualified calls scheduled.

If the product converts incredibly well after a trial, marketing should focus on getting more people into the trial.

Performance marketing isn’t about traffic, but it can't carry performance alone. The funnel must work and be optimized together.

Curious where others land on this:

Where should marketing usually optimize first in a funnel?
Clicks, leads, meetings, purchases, customers?

#CutThroughTheNoise
#FocusOnImpact

Most tests don’t fail. They’re just never defined well enough to succeed.

A lot of teams are moving fast. Launching new campaigns, testing creatives, trying new audiences and landing pages.

When I’m talking to companies, a few simple questions are usually enough to make things start to break down.

What exactly is this test trying to prove?
What would success look like?
If this works, does it meaningfully change the business?

Too often, those answers aren’t clear.

So the test runs, data comes in… and nothing really changes. Not because the idea was bad, but because the test was never clearly defined in the first place.

When I evaluate growth systems, I’m less interested in how many tests are running. I care more about whether the team is clear on which tests actually matter and what outcome they’re driving toward.

Because speed without conviction creates noise. And noise steals more growth than bad ideas ever will.

Growth doesn’t come from testing everything. It comes from being intentional about what’s worth testing in the first place.

#CutThroughTheNoise
#FocusOnImpact

Radiant Digital

Content Community Manager                 

Rocky Mountain Jams

Senior Consultant

ARTS!Lafayette

Founding Board member for ARTS!Lafayette a nonprofit organization in support of the arts in and around Lafayette, Colorado. 
As Chief Technical Officer I built and manage our website, manage our domains, social networks, email providers, print to web vendors, Google AdWords, Analytics, and electronic fundraising. 
-Media Relations
-Marketing
-Fundraising
-Project Management

Board of Directors, Chief Technical Officer

The Arts Underground / Arts Hub

Former board member at the Arts Hub/Art Underground
-Media Relations
-Marketing
-Fundraising
-Event Management
The Arts Hub (HUB) is an a 501 (c) (3) non-profit organization housed in a 11,000 square foot art center with a lobby, gallery hall, kitchen, art and dance activity rooms and a theater. The surrounding grounds contain supporting features, including an outdoor patio, future outdoor performance area, future sculpture garden, playground and outdoor arts activity area. The facility is located in Lafayette, Colorado.
http://artunder.org

Member of the Board of Directors

Digital First Media / Prairie Mountain Publishing

I managed look, feel and functionality of publication websites integrating many third party products into a various CMS systems with focus on SEO, SEM, ROI and ease of navigation.  I managed numerous Wordpress sites for a wide variety of businesses. I produced graphics, photos and video promotions for newspaper, business, Facebook, Twitter and Wordpress sites. I worked with social media news distribution through email list, Facebook Live, Twitter, Instagram, Snapchat, Periscope and Foursquare.  I managed third party vendor app driven interfaces for various publication and business websites.  Setup, administered, promoted Facebook contest integrating multiple social platforms.  I trained staff on use of content management and social media platforms. Set up and managed third party applications for delivering media and ads to portable devices. I Work with DFPP, IDEA, Machform, MailChimp, Inform Media, SiteCatalyst, InDesign, Photoshop, Lightroom, Premier, Google Web Developer, Excel, Dream Weaver, Second Street, Issuu, Analytics, AdWords, Drive, Voice, & Microsoft products. I secure web portals, interfaces, web sites. I repair hacked WordPress websites.

Web Administrator/ Advertising Consultant/ Producer/ Project Manager

City of Lafayette, Colorado

For over ten years I served as a committee member of the Lafayette Public Art Committee, I have held the positions of Chairperson, Vice-Chairperson and committee member.  I celebrated my 10th year volunteering for the City of Lafayette. I just stepped down from my position to follow other opportunities in Jan. 2018.

Lafayette Public Art Committee / Chairperson

Colorado Hometown Weekly

I produced graphics, photos and video for many newspaper, business, Facebook, Twitter and Wordpress sites.  Managed third party vendor app driven interfaces for various publication and business websites.  Setup, administered, promoted various contest integrating multiple social platforms.  I managed numerous Wordpress sites for community bloggers.  Set up and managed third party apps for delivering media to portable devices.   I managed look, feel and functionality of publication websites integrating many third party products into a CMS system with focus on SEO and ease of navigation.  I managed social media news distribution through email list, Facebook and Twitter.

Internet Editor, Graphics Editor

I am a multifaceted professional specializing in web production, project management, WordPress administration, graphic design, and content management. My expertise spans a wide range of systems, software, and management tools that drive efficiency, enhance optimization, and ensure the delivery of high-quality results for both public and private sector projects.

My approach to social media focuses on leveraging best practices to organically boost engagement, complemented by strategic promoted posts and paid advertising campaigns. As a digital content producer, I excel in creating compelling print, web, and video materials.

Key Skills:
Product/Event Photography
Graphic Design
SEM/SEO Optimization
Customer Service Excellence
Social Media Strategy
YouTube Longform and Shorts Production
Analytics & Reporting
Production Management
Web Publishing
Board Development
Client/Donor Retention
Grant Writing
In the nonprofit sector, I bring extensive experience in development and marketing, with a strong focus on individual giving, event planning, board development, and institutional giving. My work is centered around customer and donor acquisition and retention, as well as building and nurturing board relationships.

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Arthur Torres

C. Alan Crandall

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C. Alan Crandall

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Arthur Torres's LinkedIn Performance

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