Dark Social & Evangelism @ Chili Piper | Co-Founder @ Revenue Era | Sales Rep Turned Marketer

I'm a unique breed of B2B marketer, one who's actually carried quota and closed deals.

8 years in SaaS sales + 4 years in marketing = a unique lens on what really drives revenue. While most marketers optimize for vanity metrics, I optimize for buyer behavior. Because I've been on both sides of the table.

My superpower? Combining sales instincts with marketing scale to create GTM strategies that break through the noise.

I help B2B SaaS founders and marketing leaders build Modern GTM strategies that turn prospects into customers and customers into advocates. 
My focus: buyer enablement, ecosystem marketing, and creating revenue engines that scale.

The future of B2B isn't about traditional company focused marketing. It's about collaborating together through partnerships, community, and customer-led growth.

The old playbook is broken. Time to build something better.

DM me to discuss your GTM challenges and jam about the future of GTM!

🌶️Arthur Castillo

Christensen Arms

Director of Digital Marketing

Kalkomey Enterprises, LLC

I lead our content and marketing automation team to support customer acquisition, activation, engagement and retention across our portfolio of online safety education courses, as well as our HuntWise app (Web/iOS/Android)—creating lasting LTV.

Agency Habitat

As Executive Director of Digital at GCG, I work closely with our Interactive team to craft and execute best-in-class digital marketing strategies. 

I also apply a data-centric approach to onboarding new agency clients, focusing first on what success looks like and second on how we get there.

My primary responsibilities include:

- Consult with new and existing clients on digital marketing strategy
- Assist marketers and CEOs with budget planning and allocation
- Help establish and measure Key Performance Indicators (KPIs)
- Assist with new client onboarding
- Aid in the development of clients' business and marketing strategies
- Perform research and support the GCG team with digital media optimization
- Work with GCG's interactive team to establish reporting and analytics frameworks

Executive Director of Digital

Forward Digital

As the founder and president of a small digital marketing agency, I had a hand in everything—from accounting and recruiting to strategy and execution. Our greatest achievement was doing great work in a fun, relaxed, creative and supportive environment.

My primary responsibilities included:

- Manage and grow the core Forward Digital team
- Oversee all aspects of company financials, marketing and operations
- Consult with new and existing clients on digital marketing strategy
- Assist marketers and CEOs with budget planning and allocation
- Help establish and measure Key Performance Indicators (KPIs)
- Assist with new client onboarding
- Aid in the development of clients' business and marketing strategies
- Support the planning, launch and management of clients' digital marketing programs
- Work with clients to establish reporting and analytics frameworks

Co-Founder & President

GCG Marketing

This role allowed me to cut my teeth in digital marketing. Working with a small-but-mighty digital team, I provided support to GCG's client from strategy and ideation to execution and measurement. I also collaborated closely with the agency's core creative and account teams.

My primary responsibilities included:

- Develop and implement Search Engine Optimization (SEO) plans for clients
- Plan, launch and manage clients' paid search and paid social campaigns
- Manage clients' social media accounts
- Update and optimize clients' websites
- Support the planning, launch and management of clients' digital marketing programs
- Work with clients to establish reporting and analytics frameworks

Interactive Specialist

Glint Advertising & Design

This is where it all began! What started as a business development role transformed into that of Interactive Director. I quickly fell in love with digital marketing, and I was blessed with the opportunity to oversee the agency's digital offerings—for our clients and our own brand.

My primary responsibilities included:

- Develop and implement Search Engine Optimization (SEO) plans for clients
- Manage clients' social media accounts
- Update and optimize clients' websites
- Support the planning, launch and management of clients' digital marketing programs

Interactive Director

Concussion

Public relations intern assisting Senior Public Relations Specialist Rene Smith with press releases, media lists, corporate and institutional research, media kits and media relations.

Intern

RealWorld, IMC

As an account executive, I worked one-on-one with clients to produce both public relations and advertising materials. I produced a wide range of materials such as press releases, newsletters, advertisements, Web pages and brochures.

Account Executive

Hi, I'm Ryan 👋🏻

I'm a curious marketer who lives in a world of infinite possibilities.

In my 13 years (and counting) in the marketing world, I've done just about everything under the sun:

- Website strategy
- SEO
- Social media
- Blogging
- Email marketing
- Marketing automation
- App marketing
- Paid acquisition
- Marketing plans
- Brand positioning
- Reputation management
- Trade show marketing
- Copywriting
- Data analysis
- Performance reporting
- The list goes on...

None of that matters, though, if it's not done with intention.

Intention and inquisitiveness are what set me apart.

I tinker.

I test.

I make calculated mistakes.

I learn.

I grow.

Why does that matter?

It generates results.

And it builds powerful teams.

I lead by example and empower those around me to be their best.

Those things generate results.

Outside of work, I jump at every opportunity to get outdoors. I love to camp, hike, fish, hunt, exercise... pretty much anything that can be done in the presence of fresh air. I value time with my family and friends above all else. After all, time well spent is what life is all about.

Oh yeah... I have 20 hours of tattoo work and counting 😃

Let's connect and see where things go!

taplio

The Battle

🌶️Arthur Castillo

Ryan 🏕 Cormier

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