Dark Social & Evangelism @ Chili Piper | Co-Founder @ Revenue Era | Sales Rep Turned Marketer

I'm a unique breed of B2B marketer, one who's actually carried quota and closed deals.

8 years in SaaS sales + 4 years in marketing = a unique lens on what really drives revenue. While most marketers optimize for vanity metrics, I optimize for buyer behavior. Because I've been on both sides of the table.

My superpower? Combining sales instincts with marketing scale to create GTM strategies that break through the noise.

I help B2B SaaS founders and marketing leaders build Modern GTM strategies that turn prospects into customers and customers into advocates. 
My focus: buyer enablement, ecosystem marketing, and creating revenue engines that scale.

The future of B2B isn't about traditional company focused marketing. It's about collaborating together through partnerships, community, and customer-led growth.

The old playbook is broken. Time to build something better.

DM me to discuss your GTM challenges and jam about the future of GTM!

🌶️Arthur Castillo

Tempo Consulting

Market analysis and GTM strategy for middle market and enterprise B2B firms.

Principal

B2B Power Hour

A feet-first experience into the world of B2B sales. We recorded 200 episodes featuring sales experts, LinkedIn royalty, and a bunch of laughs. One listener called it "the most useful podcast I've ever listened to." We built the show in public. It included a famed live cold calling series that earned 1MM+ watch minutes per episode, deep dive interviews where we got experts to share the secret sauce for free, and a series of episodes on social selling that built and shaped the conversation out here on LinkedIn. A one-of-a-kind experience.

Host

Alignd

B2B GTM consulting firm with a focus on innovative plays like social selling, precision prospecting, and integrated campaigns. I was the zero-to-one lead for all client deliverables, implementation, and strategy.

Managing Director

Artichoke Studio

Freelance private sector consulting for market and brand strategy.

Founder

Longmont Economic Development Partnership

Highly visible local leader for data-driven strategy, economic research, and innovation projects.

Vice President

Conducted in-depth economic analysis of industry clusters and local economic data to build a strategy for attracting, recruiting, and retaining business. Led a new highly collaborative effort to align 14 local organizations to the same citywide plan for economic development. Achieved multiple 8- and 9-figure investments, entrepreneurial relocations and startups, and many other success stories.

Director of Strategy and Collaboration

Interfaith Alliance of Colorado

Analyzed land availability by faith communities to support policy change and a campaign for affordable housing and land-banking. Also supported the incubation of a project that eventually spun out into the Colorado Village Collaborative, which offers tiny homes for the chronically homeless.

Economic Policy Fellow

State of Colorado

Conducted economic and policy analysis on a wide variety of public issues including housing, entrepreneurship, banking, and health insurance.

Research And Policy Analyst

Self Employed

Paid my way through school by developing websites in WordPress and Joomla!, custom front-end development, custom themes, and hard coded HTML5 sites in the early Web 2.0 era.

Freelance Marketing

Hi 👋🏻  I'm an economic researcher who left government for the private sector. I work on bridging data, insight, and strategy for B2B companies (market analysis and GTM planning). 

If you're interested in go-to-market strategy, you should consider subscribing to my weekly column on Substack analyzing how companies are adapting their GTM strategy. It's written for revenue & operations leaders at middle market or larger companies. It's free to get the weekly email 😁 

I love whisky - mostly Scotch - and cannot get enough tacos in my life. I judge a taquería by its al pastor taco. My favorite bar is a local dive that serves a "house wine" that's actually just whisky and coke. My favorite cocktail is a Rob Roy. 

I care most about surrounding myself with good people, and without sounding too serious about it, I try to treat people really well. Life's too short to be rude, selfish, and uncaring.

📧 DM me here if you've got questions.

PS - got a New Zealand recommendation? I'm headed there in the spring

taplio

The Battle

🌶️Arthur Castillo

Morgan Smith

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