Dark Social & Evangelism @ Chili Piper | Co-Founder @ Revenue Era | Sales Rep Turned Marketer

I'm a unique breed of B2B marketer, one who's actually carried quota and closed deals.

8 years in SaaS sales + 4 years in marketing = a unique lens on what really drives revenue. While most marketers optimize for vanity metrics, I optimize for buyer behavior. Because I've been on both sides of the table.

My superpower? Combining sales instincts with marketing scale to create GTM strategies that break through the noise.

I help B2B SaaS founders and marketing leaders build Modern GTM strategies that turn prospects into customers and customers into advocates. 
My focus: buyer enablement, ecosystem marketing, and creating revenue engines that scale.

The future of B2B isn't about traditional company focused marketing. It's about collaborating together through partnerships, community, and customer-led growth.

The old playbook is broken. Time to build something better.

DM me to discuss your GTM challenges and jam about the future of GTM!

🌶️Arthur Castillo

Jakub Zajicek

Chief Marketing Officer

JZ Consulting

Helping B2B brands and individuals become more visible and get more clients using LinkedIn. 70% of my clients hire me to help them with content (mostly video), 20% with ads, and 10% with outreach.

Founder

Demandi.co

At Demandi, I helped over 300 B2B founders, execs, and teams create nearly 2,000 videos — from individuals just starting out to people inside publicly traded companies.

I built the MVP, led operations, and was responsible for revenue and pipeline generation. I designed and ran our entire content production system — from idea capture to final delivery — working closely with video editors, automations, and AI tools.

I developed complex AI prompting workflows to turn raw voice notes and videos into high-converting LinkedIn content, and continuously refined our go-to-market strategy through direct experimentation — mostly on LinkedIn.

From product to pipeline, I helped turn Demandi into a repeatable system for scaling thought leadership with speed and clarity.

Co-Founder & COO

Speak On Podcasts

ACQUIRED IN DECEMBER 2022 BY CHAPMAN CAPITAL: Over 3,500 podcast interviews booked with top B2B brands like Gong, Paddle, Genesys, and more. Speak On Podcasts quickly became one of the leading podcast booking agencies in the game.

I stayed on for 12 months post-acquisition, working directly with our clients to ensure everything ran smoothly and our systems kept delivering results.

ACQUIRED AGAIN IN APRIL 2025 BY FAME: After the second acquisition, Speak On Podcasts was fully integrated into Fame as a "Fame Connect".

Co-Founder

PitchGround

Pitchground is a community-first platform for launching and growing Saas companies. We believe in growing sustainable businesses through practical education and providing a ton of value. 

I'm responsible for the overall marketing strategy, lead generation, content marketing (including weekly video shootings), leading team of juniors, and more fun stuff!

Wanna network with entrepreneurs, founders, and marketers? Join our official FB group!
https://www.facebook.com/groups/pitchground/

Back in March 2020, I co-founded Speak On Podcasts with a partner from the UK. We grew it into one of the world’s leading agencies for booking podcast interviews, securing over 2,500 appearances for more than 125 leaders from top B2B brands like Canva, Gong, Paddle, and Toggl.

In December 2022, Chapman Capital acquired the agency (source). I stayed on for over a year to ensure a smooth transition and maintain high service quality for our clients. In April 2025, the business was acquired again — this time by UK company Fame (source), which integrated the agency and team into its portfolio under the name “Fame Connect.”

In 2024, I co-founded Demandi.co with a partner from the US. As COO, I helped over 300 B2B professionals create nearly 2,000 short LinkedIn videos. I built the MVP, ran operations, and drove revenue and pipeline growth. I stepped away voluntarily due to a difference in vision with my co-founder.

LinkedIn has been a key acquisition channel in both businesses. I’ve tested it all — posting daily for 188 days straight, reaching out to 50+ people a day, and most recently, running paid ads. All of it generated deals worth over $1M.

Today, I work independently, helping B2B brands and individuals become more visible and get more clients using LinkedIn. 70% of my clients hire me to help them with content (mostly video), 20% with ads, and 10% with outreach.

I live in the Czech Republic with my wife. I have type 1 diabetes. I run and work out. 🙂

Helping SaaS brands reach new partners with PartnerOutreach.io

I haven't posted for over a month. Yet, yesterday alone, I got 16 new leads at $1.4 each. All through LinkedIn WITHOUT sending a single DM. Here's the exact 5-step strategy I used:

✅ Step 1: Build a free lead magnet others would charge for

The issue with most lead magnets is that they are not valuable enough. So people give you their email, get the thing, open it (maybe), and close it because it's sh*t. To make this strategy work, you have to build something that is REALLY valuable and useful

✅ Step 2: Package it the right way

My lead magnet is a step-by-step breakdown of how I get reach without relying on the algorithm. I intentionally positioned it as a "Guaranteed Reach System" vs. "LinkedIn Ads" because people already have a lot of inaccurate assumptions about running ads on LinkedIn.

✅ Step 3: Build a simple landing page

Don't overcomplicate it... Add a simple headline "How to/I [good thing] without [bad thing]", 3 things they'll learn, and opt-in form. Don't forget to set up tracking.

✅ Step 4: Post about your lead magnet and include your landing page URL

Either package the lead magnet into a story post (like I'm doing right now) or promote it directly using a direct-response marketing style ad. It can be literally something as simple as: "If you are X, then this is relevant because of Y. Get it here: URL"

✅ Step 5: Set up cheap Thought Leader ads to drive traffic to this post

The minimum you have to spend is $10/day. Make sure you dial in the audience targeting. You can either use the built-in audience builder in LinkedIn Ads Manager OR pull the list from Apollo/Sales Nav and upload it as a custom audience.

If you want a full, step-by-step guide with examples, get it here: https://lnkd.in/gK9Au5br

(See what I did there?:)

===

DISCLAIMER: The results for your industry and offer will vary. The reason why it works so well for me is because I offer a painful LinkedIn-related problem that almost everyone on LinkedIn struggles with: LOW REACH. But even if replicating my CPL isn’t realistic for your industry/offer, you can still drive leads or calls at a very efficient cost if you dedicate enough time to creating a strong lead magnet.

Founder @ JZ Consulting | LinkedIn Content & Ads for B2B Founders | 300+ clients since 2019, incl. Canva, Gong, Alleyoop, and more.

My hand almost froze off… but it needed to be said! 🥶😅

Here’s what I do when I need to book calls FAST

1. Open my first degree connections
2. Find all people I can potentially work with
3. Send them a short video note without the fluff
4. Follow up in 3 days with “Did you watch the video?”
5. Repeat until I run out of people to reach out to (or my time)

Things to be aware of:

💡 If you’re not used to recording videos, prepare to do multiple takes. A 1-min video can easily take you 5–8 minutes. Good news - it gets better over time. Better news - imperfections make you real.

💡 Sales Navigator is the best because it allows you to filter out the first degree connections + much more stuff than free/premium versions of LinkedIn.

💡 If you don’t have Sales Nav, get a free trial. If you already used a trial, buy it. If you can’t afford it, at least use some basic boolean search in your free version.

💡 The desktop version of LinkedIn doesn’t allow native video recording. So to record videos, use Quibbly or record everything using the Linkedin app on your phone.

💡 Keep the videos relevant. If you need meetings fast, don’t waste time with niceties. This format works: “Hi, here’s what I do, here’s specifically why it’s relevant for you, here’s how I know, here’s what to do now.”

💡 If you don’t track your outreach, set up some simple system in Google Sheet. Columns: Prospect, Status, LinkedIn URL, Last Contact, Notes. Don’t overcomplicate it.

Yes, it’s a lot of work.

But it’s better to do the work than run out of work.

Ask me anything in the comments.

taplio

The Battle

🌶️Arthur Castillo

Jakub Zajicek

Followers

Posts

Engagements

Likes

Performance ScoreJakub Zajicek's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

🌶️Arthur Castillo

Jakub Zajicek

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jakub Zajicek's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJakub Zajicek's LinkedIn Performance