Dark Social & Evangelism @ Chili Piper | Co-Founder @ Revenue Era | Sales Rep Turned Marketer

I'm a unique breed of B2B marketer, one who's actually carried quota and closed deals.

8 years in SaaS sales + 4 years in marketing = a unique lens on what really drives revenue. While most marketers optimize for vanity metrics, I optimize for buyer behavior. Because I've been on both sides of the table.

My superpower? Combining sales instincts with marketing scale to create GTM strategies that break through the noise.

I help B2B SaaS founders and marketing leaders build Modern GTM strategies that turn prospects into customers and customers into advocates. 
My focus: buyer enablement, ecosystem marketing, and creating revenue engines that scale.

The future of B2B isn't about traditional company focused marketing. It's about collaborating together through partnerships, community, and customer-led growth.

The old playbook is broken. Time to build something better.

DM me to discuss your GTM challenges and jam about the future of GTM!

🌶️Arthur Castillo

Samsara

Q1FY25 (2/4/24 - 5/4/24) Attainment: 104%

Q2FY25 (5/5/24 - 8/3/24) Attainment: 120% - #1 ranked rep on team

Commercial Account Executive

🔬 The Practice Lab

The practice lab is a cohort-based sales program for individuals to do something that many sales professionals neglect: practice. 

As a founding member, I joined when The Practice Lab was just starting out, and participated in the program during Q3 of 2022.

Founding Member

Hologram Inc.

◦ Was forecasting 128% to annual quota prior to the RIF
◦ Booked myself 93 outbound meetings, achieving a 4% meeting rate from cold outbound
◦ Worked with companies from 5 to 36,000 employees across all segments

***Role was impacted by 3rd company RIF***

Account Executive

Sendoso

◦ #4 ranked AE across all segments before leaving for another opportunity
◦ #1 outbound AE across all segments during my tenure, self-sourcing over 50 meetings
◦ 63% of closed ARR was self-sourced outbound pipeline

SMB Account Executive

SetSail

◦ Reached 129% quota attainment
◦ Promoted to Sales Development Lead after 1 quarter. Began interviewing & training new SDRs, lead discussion in team meetings, and provided managerial support for the SDR team
◦ As the company's first SDR hire, I built over 50 outbound sequences, created messaging, call scripts, and visuals to form an SDR playbook

Sales Development Lead

Sales Development Representative

Dinan & Company, LLC

Deal Origination Associate

Charles Schwab

Financial Consultant Partner

Financial Consultant Academy

Associate Financial Service Professional

Go-to-market professional with over 8 years of experience in finance and sales focused roles. I have proficiency in over 25 software tools, including 8+ years of working within Salesforce. 

Outside of work, I'm usually cooking steaks (hanger is my favorite 🥩) or Italian food, doing something active, or trying out a new restaurant in AZ.

taplio

The Battle

🌶️Arthur Castillo

Jake Pugliano

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