Dark Social & Evangelism @ Chili Piper | Co-Founder @ Revenue Era | Sales Rep Turned Marketer

I'm a unique breed of B2B marketer, one who's actually carried quota and closed deals.

8 years in SaaS sales + 4 years in marketing = a unique lens on what really drives revenue. While most marketers optimize for vanity metrics, I optimize for buyer behavior. Because I've been on both sides of the table.

My superpower? Combining sales instincts with marketing scale to create GTM strategies that break through the noise.

I help B2B SaaS founders and marketing leaders build Modern GTM strategies that turn prospects into customers and customers into advocates. 
My focus: buyer enablement, ecosystem marketing, and creating revenue engines that scale.

The future of B2B isn't about traditional company focused marketing. It's about collaborating together through partnerships, community, and customer-led growth.

The old playbook is broken. Time to build something better.

DM me to discuss your GTM challenges and jam about the future of GTM!

🌶️Arthur Castillo

Ethan Beute, MBA

Zillow

Principal Brand Marketing Strategist, Follow Up Boss

Follow Up Boss

Chief Evangelist

Real Estate Team OS

Your guide to starting, growing, and optimizing a real estate team is happening one conversation at a time!

Watch or listen to full episodes or short clips featuring top performing agents and team leaders about how they're building thriving businesses. Get insights for solo agents thinking about joining a real estate team or starting their own team.

Real Estate Team OS is available in YouTube, Apple Podcasts, Spotify, TikTok, Instagram, email subscription, and here in LinkedIn.

Host and Producer

I'm on a mission to explore and understand the unique and uniquely powerful role of Chief Evangelist and the movement behind it.

Learn what evangelism work involves, what success looks like, how it supports the company, which markets and organizations need an evangelist most, and who’s a good candidate for the Chief Evangelist position.

Where does it overlap with and diverge from thought leadership, community building, and even traditional sales and marketing? Why should it focus on a problem, not a product? Why does innovation demand evangelism?

Join me for conversations like these with evangelists in various companies, verticals, and industries - on Spotify, Apple Podcasts, YouTube, or Amazon Music and at ChiefEvangelist.com

Human-Centered Communication

📙 Wall Street Journal Best Seller - #2 business hardcover opening week of release
📙 Amazon ranking #1 in Customer Relations, #2 in Workplace Culture, #3 in Sales and Selling
📙 Barnes & Noble Best Seller opening day of release
📙 Porchlight Books Business Best Seller opening month of release

In the face of ever-increasing digital noise and pollution, we need better ways to gain attention, build trust, create engagement, and enhance reputation with both humans and algorithms alike. Get ideas, models, frameworks, and stories from more than a dozen experts in sales, marketing, customer success, customer experience, and leadership.

Every day, we're working to make it more than a book by offering, creating, and delivering experiences to bring the message and movement to life.

Author

Rehumanize Your Business

Amazon #1 bestseller in Business Sales, Business Communication, and Customer Relations.

The definitive guide to using simple, personal videos in emails, text messages, and social messaging for clearer communication, human connection, and higher conversion. The what, why, who, when, and how of the "relationships through video" movement.

Published by Wiley.

Peak Community

Peak Community is an invite-only private community of the best marketers and marketing leaders to connect learn and get 1% better each week.

Member, Peak Community

Pavilion

Member of the largest advocacy group and membership organization for commercial executives at high-growth companies around the world.

Featured speaker at member events in NYC and Indianapolis.

CMO School Graduate (June 2022) - strengthening all dimensions needed in the evolving role of Chief Marketing Officer.

Executive Member | CRO and CMO School Graduate

The Customer Experience Podcast

Creating and delivering better experiences for our customers is the single most important thing we can do today. Learn how Sales, Marketing, and Customer Success leaders create internal alignment, achieve desired outcomes, and exceed customer expectations in a personal and human way. 

Enjoy 4 or 5 new episodes each month in Apple Podcasts, Spotify, or any other podcast platform.

Host

BombBomb

Worked with one foot in day-to-day operations and one foot out - a bit of a free agent within the organization across senior and executive leadership, marketing, sales customer success, and product. Served internally and externally to help people be more successful in implementing simple, personal videos for clearer communication, human connection, and higher conversion. Guested on and hosted hundreds of podcast episodes. Created and delivered hundreds of virtual and on-stage presentations. Published point-of-view and educational content. Advanced the philosophy and practice of video messaging. Modeled the behavior and sparked conversations by recording and sending more than 15,000 video messages.

Helping people in all kinds of roles and all kinds of industries communicate more clearly, connect more effectively, and convert at a higher rate with simple, personal videos in emails, text messages, and social messages. 

Served as first and only marketer for a couple of years before helping build out the marketing organization. Wrote hundreds of blog posts, delivered dozens of webinars and stage presentations, and recorded thousands of videos to understand, create, and keep customers.

Built and led Content/Social and Marketing Automation/Ops teams prior to transitioning to Chief Evangelist.

VP, Marketing

Chief Evangelist at Follow Up Boss | WSJ bestselling author of 📚 2.5 books | Host of 🎧 Real Estate Team OS and Chief Evangelist | EX, CX, video messaging, human connection

Goals:
👋🏾 To help you communicate, connect, and convert in a more personal and human way
☀️ To wake up every day excited to make things and to make things more effective
👪 To invest in my family
🌳 To be outside
💰 To require less, spend less, and give more
🌎 To leave things better than I found them

Specialty Short List:
🔬 Marketing strategist. Messaging specialist. Branding enthusiast.
🎓 Educator - content writer, producer, and editor; speaker and presenter.
📙 Amazon/B&N Bestselling Author - Rehumanize Your Business (Wiley, 2019).
📒 WSJ Bestselling Author - Human-Centered Communication (Fast Company Press, 2021).
🎧 Podcast host - Chief Evangelist and The Customer Experience Podcast.
🎯 Omni-channel campaign builder.

Specialty Longer List:
Content creation | Collaborative participation | Teaching+training | Listening | Connecting goals to strategies to tactics | Short-form promotional messaging | Speaking (particularly when well-versed and personally passionate about the topic) | Writing (particularly with brevity and clarity) | Quipping | Collecting, arranging, processing and editing words and images  |  Adobe Creative Cloud - Premiere, AfterEffects, Photoshop  |  Also, I've run TONS of email marketing to engage, educate, and activate.

Brief History:
After a year of driving a full-sized school bus to two dozen cities (story in the Experience section of my profile), I spent a dozen years leading marketing teams inside local television stations in Grand Rapids, Chicago, and Colorado Springs. As boredom with the work crept in, I earned an MBA and did project work for a variety of companies to explore interests and identify transferrable skills. In that process, I connected deeply with a bootstrapped software startup, BombBomb.

When I joined BombBomb, we had fewer than 10 employees. A dozen years later, we'd seen +2,000% team growth, +32,000% customer growth, and +52,000% revenue growth. Along the way, I helped people enjoy clearer communication, human connection, and higher conversion by replacing some of their faceless, typed-out messages with simple videos in emails, text messages, LinkedIn messages, Slack messages, and similar. I've sent more than 15,000 video messages myself and co-authored two (and a half) books on the topic.

Now, I'm off on a new mission with Follow Up Boss, a truly customer-centric software company, to explore and develop a Team OS framework to start, grow, and optimize a real estate team.

Working with one foot in day-to-day operations and one foot out - a bit of a free agent within the organization. Working internally and externally to help people be more successful in implementing simple, personal videos for clearer communication, human connection, and higher conversion. Guesting and hosting podcasts. Creating and delivering presentations. Supporting Sales and CS team members, as well as prospects and customers. Advancing the philosophy and practice of video messaging.

taplio

The Battle

🌶️Arthur Castillo

Ethan Beute, MBA

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