Dark Social & Evangelism @ Chili Piper | Co-Founder @ Revenue Era | Sales Rep Turned Marketer

I'm a unique breed of B2B marketer, one who's actually carried quota and closed deals.

8 years in SaaS sales + 4 years in marketing = a unique lens on what really drives revenue. While most marketers optimize for vanity metrics, I optimize for buyer behavior. Because I've been on both sides of the table.

My superpower? Combining sales instincts with marketing scale to create GTM strategies that break through the noise.

I help B2B SaaS founders and marketing leaders build Modern GTM strategies that turn prospects into customers and customers into advocates. 
My focus: buyer enablement, ecosystem marketing, and creating revenue engines that scale.

The future of B2B isn't about traditional company focused marketing. It's about collaborating together through partnerships, community, and customer-led growth.

The old playbook is broken. Time to build something better.

DM me to discuss your GTM challenges and jam about the future of GTM!

🌶️Arthur Castillo

Cvent

Cross-functional leader between product marketing, product management, demand generation and sales, delivering go-to-market messaging strategies, compelling stories, and competitive insight across Cvent's portfolio of solutions that target the marketing persona, with particular emphasis on the technology sector

Expanding and executing strategy to grow sales and market share of Event Marketing Solutions

Deeply understand buyer personas and develop value-based solution messaging across the entire content funnel that drives awareness and ultimately delivers conversion

Partner with user research teams to conduct focus groups to inform strategies

Partner with sales teams to rapidly adapt strategy in alignment with current market trends and the voice of the customer

Industry Marketing Manager

Team Lead, Industry Marketing

Team Lead, Product Marketing

S3 AeroDefense, LLC

Utilizing market and customer knowledge, developed and positioned new and existing products. 

Led global go-to-market strategies and led cross functional teams to bring new products/services to market. 

Identified competitors and evaluated their strategies and positioning to devise counter-strategies 

Direct the development, refinement and execution of the New Market Playbook for entry into new and underdeveloped markets, which included leading the coordination of resources and deliverables, optimizing the development of products and services

Marketing & Strategic Growth Manager

Fox World Travel

Lead all aspects of marketing across 18 states, generating $430M in annual revenue. 

Manage branding, messaging and positioning for B2B and B2C audiences as well as all creative team members 

Plan and oversee GBTA, a 3-day event with 7000 attendees, increasing lead generation by 38% and 533% increase in buyer meetings.

Create innovative social media marketing campaign Foxplorers to improve engagement during COVID-19 pandemic, increasing reach by 130% and earning Travel Weekly Magellan Award for OutstandingMarketing.

Initiate and direct support, growth, and education group for 36+ leaders company-wide, facilitating weekly meetings and cultivating “team one” atmosphere.

Develop internal hub for use by team of 10 as well as 300-person organization, sharing marketing ideas as well as project progress.

Marketing Manager

Executed promotional marketing plans through special events preparation, community presence, and
involvement opportunities, creating Cruise Month campaign to successfully increase sales by 60%.

Built relationships with 30+ vendors and negotiated co-op spend and sponsored ad dollars worth up to $300K.

Managed tracking and reports, preparing and distributing information to 25 executives and leaders.

Marketing Promotions & Events Specialist

Nigl Accounting LLP

Maintain office operations and maximize the efficiency of operations.  Reconcile all client billing accounts and investigate discrepancies.  Prepare financial reports for individuals and businesses.  Work closely with clients on a weekly basis to manage and perform all payroll and bookkeeping services for over 50 different businesses.

Accounting Bookkeeper

Farmers Insurance

Work with customers to create personalized insurance plans. Handle sales and maintain client policies.  Analyze leads and data to develop company marketing strategy.

Agency Sales Producer

Carisa Bartelt is a highly accomplished marketing professional with a passion for driving business growth and increasing brand awareness. As a leader on Cvent's product marketing team, she is known for her dynamic and passionate approach to marketing, valuing storytelling, brand building, and improving the customer experience. Carisa is committed to bringing balance to creativity and strategy, ensuring that all marketing efforts are purposeful yet genuine.

With her expertise in event marketing and demand generation tactics, Carisa has successfully driven business growth, brand affinity, and customer advocacy for both B2B and B2C organizations. Her innovative, reliable, and cost-effective solutions have consistently increased brand awareness and driven results in a fast-paced environment.

Carisa is also known for her flexible, curious, and collaborative leadership style, which has earned her praise for her work ethic, communication skills, problem-solving abilities, and integrity. Her enthusiastic and direct approach to leadership has also made her an excellent mentor, inspiring those around her to think creatively and develop their individual talents further.

In her free time, Carisa is a research fanatic and history junkie, always seeking new knowledge and opportunities to learn. She is also an avid reader and pun enthusiast, and her sarcastic and blunt sense of humor adds to her infectious energy and enthusiasm.

Overall, Carisa is a quick-witted and hardworking individual, with a passion for excellence in all that she does. Her commitment to delivering measurable results and maintaining strong relationships with co-workers and clients makes her a trustworthy and valuable asset to any team.

taplio

The Battle

🌶️Arthur Castillo

Carisa Bartelt

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