Dark Social & Evangelism @ Chili Piper | Co-Founder @ Revenue Era | Sales Rep Turned Marketer

I'm a unique breed of B2B marketer, one who's actually carried quota and closed deals.

8 years in SaaS sales + 4 years in marketing = a unique lens on what really drives revenue. While most marketers optimize for vanity metrics, I optimize for buyer behavior. Because I've been on both sides of the table.

My superpower? Combining sales instincts with marketing scale to create GTM strategies that break through the noise.

I help B2B SaaS founders and marketing leaders build Modern GTM strategies that turn prospects into customers and customers into advocates. 
My focus: buyer enablement, ecosystem marketing, and creating revenue engines that scale.

The future of B2B isn't about traditional company focused marketing. It's about collaborating together through partnerships, community, and customer-led growth.

The old playbook is broken. Time to build something better.

DM me to discuss your GTM challenges and jam about the future of GTM!

🌶️Arthur Castillo

Hatch

Hatch is the only customer communication platform designed for bottom-line growth. With your outreach and follow-up on autopilot, plus custom AI agents that text with your leads and customers, you can turn more leads into appointments, sales, and repeat customers without the overhead costs. Satisfy customers, alleviate employee burdens, and scale your revenue with Hatch. 

Combine text, email, and voicemail to enhance your speed-to-lead, sales follow-up, and customer experiences. 

Visit our website to learn more and start improving your ROI today.

Website
https://www.usehatch.ai

Mid-Market Account Executive

Primary Venture Partners

The Sales Mastermind Network is a vetted community of the top individual sellers in NYC tech. Members of this exclusive network gain access to mentorship, coaching, and networking with top sales execs in their industry, as well as to a forum for sharing best practices and resources with their peers.

Founding Member, Sales Mastermind Network

Lantern

Q1 2025 (Ramp quota): 180% quota attainment
Q2 2025: 204% quota attainment

AI Agents that unlock your hidden revenue. Backed by Primary Ventures, Moxxie Ventures, 8VC, 8-Bit Capital, Coalition Operators, as well as operators from companies like Facebook, Salesforce, Retool, Calendly, and many more.

Sales Lead

Navan

Senior Mid-Market Account Executive, Expense

Navan is the all-in-one solution that makes travel easy so you can focus on being there, not getting there. Say goodbye to spending hours on the phone trying to change your flight or saving stacks of receipts to manually input expenses. From EAs and finance teams to travel managers and employees, Navan empowers people to focus on the things that matter most to them — all while providing companies with real-time visibility, savings, and control. 

Navan’s investors include visionaries like Andreessen Horowitz, Lightspeed Ventures, Greenoaks, Zeev Ventures, and entrepreneurs Lee Fixel, Adam Bain, and Elad Gil. 

Learn more at www.navan.com

Commercial Sales Manager, Expense

Chili Piper

Q1 2023: 123% quota attainment
CY 2022: 125% quota attainment

Senior Account Executive Sales Manager

Chili Piper is the leading inbound conversion software, used by top B2B revenue teams like Intuit, Twilio, Spotify, and Gong.

We’re on a journey to build the best company to work for and to work with while trying to make the world a better place. Our team is distributed around more than 160 cities and 35 countries around the world. Join the movement!

Account Executive Sales Manager

Account Executive Team Lead

Q2 2020: 54.5% quota attainment
Q3 2020: 86% quota attainment
Q4 2020: 86% quota attainment
Q1 2021: 120% quota attainment
Q2 2021: 154% quota attainment
Q3 2021: 149% quota attainment
Q4 2021: 105% quota attainment

Senior Mid-Market Account Executive

Orchid Black 

Orchid Black is a growth services firm that accelerates and creates value for select founder-led, tech-forward companies. We use our experience-driven insight and execution to amplify their value in the marketplace — and in the world. (Orchid Black is a business of Morgan Hill Capital Partners, LLC)”

Associate Partner

Justworks

Justworks is a fast-growing technology startup making it easy for businesses to hire and take care of their team.

Justworks got our start in late 2012 and are currently backed by Thrive Capital (Instagram, Warby Parker, Twitch), Index Ventures (Dropbox, SoundCloud, Skype), Bain Capital Ventures (LinkedIn, Jet, Vonage) and Redpoint Ventures (Netflix, Stripe, Zendesk) Lead by former Amazon, Etsy, Tumblr, Zillow, and Groupon executives, our goal is to help companies through great software.

Today, we support companies with their payroll, benefits, payments and compliance needs. In everything we do, we strive to build the best possible product.

Account Executive

Paycom

Paycom offers cloud-based human capital management software that helps businesses streamline their employment processes from recruiting and hiring through termination or retirement and everything in between.

Sales Representative

Wells Fargo

Account Representative

BlackTree Healthcare Consulting

• Work within client-specific databases to provide Accounts Receivable Support to various homecare and hospice organizations nationwide
• Analyze and record trends in payer processing to improve efficiency and increase collection rates
• Exercise time-management, organizational, and assessment skills while involved in multiple ongoing projects focused on revenue recovery and process improvement
• Conduct training sessions for providers and healthcare administrators on how to utilize software applications to facilitate physician orders, verify face to face visits, and electronically sign referrals 
• Contribute to multi-million dollar AR projects for billion dollar, publically traded, fortune 1000 corporations
• Prepare client deliverables consisting of Excel models and Word documents
• Attend bi-weekly training programs to remain up-to-date on legal regulations, compliance issues, and the changing landscape of healthcare

Analyst

Commercial Sales Manager, Expense at Navan

Alex is a customer obsessed sales professional who uncovers business value with innovative tactics & strategies. As somebody whose dominant trait is outgoing, Alex is always open to establishing mutually beneficial relationships and providing support. Other areas of interest include:

⚫ Revenue Development ⚫
Direct & Channel Go-to-Market Strategy & Messaging - Customer Acquisition - Outbound/Inbound Pipeline Generation

⚫ Strategy & Planning ⚫
Market & Opportunity Assessment - Competitive Analysis - Structure & Culture

⚫ Product Excellence ⚫
Product & Marketplace Development - Customer Success & Support

taplio

The Battle

🌶️Arthur Castillo

Alex Franco

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