Artem Klimkin

Genuine Social Selling

Owner

White Hat Link Building | Linkshero

Organic Traffic Expert

Search Engine Optimization Specialist

I explode off-page SEO and work to get our clients to Page-1 Position-1 of Google search results.

Link Building

Sea Cargo Technologies

Sea Cargo Technologies is a company determined to change the way container shipping industry operates by introducing revolutionary solutions, cutting down costs and time required for processing.

Some of my responsibilities included:

•	Outreach and sales
•	Researching potential customers in the UK and US
•	Data mining and forming potential customers database
•	Assisting with lead generation and acquisition of lists with sales leads
•	Discovering competitors online and analyzing their potential

The results of my work:

- Revealed two close competitors the company was not aware of
- Congregated a database with potential customers used for sales purposes

Customer Service Sales Specialist

Omnimotion Technology Ltd

A young start-up company at the time, Omnimotion, helped me to gain a hands-on experience in market research, online sales and quality assurance.

Some of my responsibilities included:

•	Looking for sales opportunities by targeting potential business clients and preselling to them
•	Testing our software products and producing quality reports
•	Translating our programs for Russian and Spanish consumer markets


The results of my work:

- Enhanced quality and helped to improve consumer experience with the end products
- Discovered a number of development opportunities in the new markets setting

Market Research and Online Sales Intern

Quiksilver

Quiksilver is an established brand and a market leader in apparel manufacturing, 

Some of my responsibilities included:

•	Pushing the envelope and constantly initiating active conversations with potential clients, engaging them with exceptional quality service 
•	Using talent and creativity to qualify customers’ needs and recommend the most valuable products
•	Leading relationship management in order to build positive and lasting experience with both, team members and clients
•	Taking responsibility for business operations and ensuring quality at every stage of the process

The results of my work:

- Exceeded clients' expectations on continuous basis and was acknowledged for that by management and team members
- Helped to resolve the challenge with the long-term stock delivery fail by working overtime

Retail Sales Associate

Gyroscope Group

Gyroscope Group is the largest skill toys distributor in Russia and CIS.

Some of my responsibilities included:

•	Reaching for the customers’ feedback to better align our products with the their values and demands
•	Ideating and executing on development of online sales techniques and offline sales scenarios, particularly suitable for the company’s niche 
•	Leading and inspiring the company’s niche exhibitions team by excellent personal example
•	Reporting directly to the CEO regarding service quality and operation procedures

The results of my work:

- New offline sales scenario was created and is still used by the company 
- Increased customer reach and engagement
- Improved communication with business partners

Online Sales Intern

When I ran my marketing agency I quickly realized that I absolutely hate cold pitching my potential clients via DMs or emails because the conversion rates are so low.

Besides that, the power dynamic is different and it's a lot harder to charge a higher price.

Ads, especially for B2B, cost a fortune so...what's the alternative?

Is there a way to attract, nurture and convert your ideal clients without all that stuff?

Turns out there is, but..

It all starts with getting inbound leads first.

In this video I share how I got 49 inbound leads in 30 days with my small personal brand -https://www.youtube.com/watch?v=raLakdeNaks

Artem GSS

Deb Ranelle, MBA, DBA

Sr. Channel Marketing Director

ForeFlight

→ Developed and Managed SaaS Campaign Strategies: Created and implemented channel strategies for B2B and B2C SaaS campaigns, resulting in a 25% increase in subscriptions and brand awareness. Managed a $950K budget, overseeing advertising spend, resource allocation, and invoice approvals and expenditure tracking.

→ Collaborated and Improved Processes: Coordinated with internal teams (events, product, design, analytics) to execute integrated marketing campaigns. Standardized processes for partner marketing requests and content cadence, which enhanced workflow efficiency. Led and mentored a team of four, focusing on strategic hiring, onboarding, and professional development.

→ Produced and Reviewed Content for Performance: Wrote and reviewed copy for emails, case studies, social media, and technical documents. Conducted A/B testing, achieving a 47% CTO and 5% CTR on email campaigns. Managed agency relationships and vendors for paid media and SEO, driving a 24% CTR, $0.25–$1.40 CPC, and a 13% increase in conversions. ASA campaigns delivered a $1.11 CPT, 5% TTR, and 12% increase in install rate across international and domestic campaigns.

Position eliminated b/c of changes in role responsibilities

Sr. Demand Generation Manager

Sera Systems

→ Spearheaded SaaS Campaign Strategy: Developed and executed SaaS integrated campaigns that drove 55% growth in lead generation and a 26% increase in MQLs from Q3/Q4 2022 to Q1/Q2 2023. Achieved 100% user count growth, reaching 1,400+ users within 12 months through targeted marketing efforts.

→ Enhanced Brand Awareness through Multi-Channel Content: Produced high-impact content (videos, case studies, blogs, webinars, eBooks) that resulted in a 29% increase in on-page engagement, 14%–22% quarterly growth in social media followers, and 41% webinar attendance. Managed website optimization, including SEO and content updates, to support lead generation and conversion goals.  Directed project requirements, outlined content, and provided final approval.

→ Leveraged Data-Driven Insights and Cross-Functional Collaboration: Optimized strategies using performance analytics on blogs, assets, landing pages, and emails. Partnered with external agencies (paid and web), referral partners, Product Marketing, Customer Success, and Sales teams, ensuring cohesive marketing initiatives. Designed email campaigns that achieved an average of 39% CTO and 8.4% CTR, effectively educating and engaging target audiences.

Startup- Position eliminated b/c of budget cuts

Marketing Director

Bio-Techne

→ Built High-Impact Integrated Campaign Strategies: Developed and optimized multi-channel campaigns through new initiatives and A/B testing, resulting in a 14% email CTO (doubling in 6 months), 53% mailing list growth, and an average of 4,700 document downloads per month, directly contributing to increased customer engagement.

→ Led Strategic Planning and Budget Oversight: Participated in quarterly marketing planning, aligning stakeholders and presenting strategies to senior leadership. Managed a $1.1 million budget, identifying key advertising and lead generation opportunities, ensuring optimized spending and a high return on investment.

→ Drove Data-Backed Performance Growth: Collaborated with cross-functional teams (in-house design, digital marketing, product management, sales) and external partners to execute lead generation and awareness initiatives, achieving 18.5%–30% YoY quarterly sales growth. Conducted bi-monthly performance analysis, using data insights to identify trends and optimize high-impact strategies.

Campaign Manager

Pathway Vet Alliance

→ Drove Integrated Campaigns for Demand Generation: Strategized and led multi-channel campaigns across segments, achieving a 27% increase in email offer redemptions through messaging tests. Collaborated with regional Marketing Managers to execute monthly campaigns, overseeing KPIs, timelines, content development (email, landing pages, social media), and A/B testing. These efforts reached 100K+ clients, generating $4,500–$90K in revenue per campaign while directly supporting 150 clinics through targeted content and social media strategies.

→ Leadership & Cross-Functional Collaboration: Managed a team of four to improve campaign execution and outcomes, including hiring, onboarding, and guiding their growth. Partnered with cross-functional teams (analytics, operations, sales) to align strategies, set project direction, and optimize campaigns. Developed a standardized SOP for email processes, consolidating to one ESP and sending 75 targeted emails in Q3 and Q4, which enhanced communication efficiency and engagement.

→ Data-Driven Optimization for Retention & LTV: Worked closely with analytics to measure campaign performance, using insights to identify optimization opportunities that improved customer retention and increased lifetime value (LTV). Provided direction on new promotion ideas based on data analysis, ensuring campaigns were both effective and results-oriented.

Pathway Vet Alliance, now Thrive Pet Healthcare. Position eliminated with dept. reorg. after new CMO joined

Jonelle Consulting

→ Developed content for SEO, paid and organic social media, email campaigns (with A/B testing), and web platforms, which enhanced brand awareness and lead nurturing. These efforts led to a 7% increase in LinkedIn followers within 7 weeks and drove 56% of gated content downloads during initial outreach. Executed quarterly marketing strategies, delivering digital assets on time, which contributed to 18%-23% of monthly product sales. 

→ Conducted competitor analysis, reviewed customer outreach methods, and leveraged Google Analytics to provide actionable insights for improving outreach and performance reporting. Secured team buy-in on new processes and projects through clear direction, regular updates, and coaching, ensuring smooth execution from concept to implementation. Additionally, managed content creation and updates for the consulting website and LinkedIn, including blog topic selection, keyword research, and the development of creative assets for monthly blog posts.

Marketing Consultant

Carbon

→ Executed outreach through email (w/ A/B testing and segmentation), social media, blogs, landing pages, events, webinars, and videos; generated 46% webinar attendance, 75% increase in form submissions, and 109% increase in social media followers. Analyzed and reported on marketing metrics of social media, email campaigns, webinars, and form submissions to generate insights and improve future outreach.

→ Collaborated cross-functionally with sales, marketing, products, events, and web to execute events, product launches, and SaaS marketing campaigns.  Also, worked closely with internal and external creatives and vendors to create assets used across multiple channels.

→ Created processes to create efficiencies in a startup environment as well as utilized project management skills to prioritize and manage multiple marketing deliverables. Creating timelines, identifying risks, and communicating updates to meet deadlines allowed for successful execution of simultaneous deliverables.

Marketing Manager

Survey & Ballot Systems

→ Wrote B2B content for product launches and marketing campaigns with offline and digital channels (magazine, videos, blogs, email, webinars) in a SaaS environment. Owned the marketing, social media, PPC, display and SEO budgets as well as managed the marketing team and agency and vendor relationships. 

→ Created GTM strategies, executed marketing tactics, and drove enhancements to the company website and applications, results exceeded inquiry projections by 80% and product demonstrations increased by 61%.  Worked cross-functionally with sales and senior management to introduce tiered pricing and managed market outreach; resulting in 57% of new clients and 19% of repeat clients selecting the highest priced tier.

Boston Scientific

Managed a phased acquisition of transferring $13MM of inventory in 9 countries in 6-months. Responsibilities included: executing integration plans by identifying issues and solutions by leading weekly global country calls to meet inventory milestones by actively managing project deliverables, group members, and problem resolutions. Owned demand planning for the U.S., which involved managing inventory demand for strategic promotions, while working with OEM vendor, marketing, and international demand planners.

Principle Supply Chain Analyst (Contractor)

Colgate-Palmolive

Delivered recommendations to different sales teams based on analytical data review to support new product launches, which helped retain and attract new customers. Also served as the day-to-day contact for Target, while conducting weekly meetings to provide updates and recommendations to support strategic and tactical decisions to meeting promotional objectives. Owned the monthly forecast demand process, which required updating or revising demand projections. Led bi-monthly supply chain meetings to keep teams aware of forecast demands, promotions, and project risks and changes.

CPFR-Analyst- Target Account

Ameriprise Financial Services, LLC.

Executed product launches, which involved working with creative, communications, and print production teams, and vendors, while obtaining strategic and tactical objectives. Provided thought leadership that allowed for effective prioritization and execution of 8-10 simultaneous marketing projects; led direct reports; and assisted leadership with budget management that ranged from $750,000- $1,000,000. Additionally, managed all inventory elements, while acting as a SME to obtain cost efficiencies and waste reduction.

➡️ Portfolio: https://www.dranelleportfolio.com/

➡️ Videos: Colleagues Dish on My Work Style. 
#1  https://bit.ly/working_w_deb_1
#2 https://bit.ly/working_w_deb_2

What I Do: 
Use my expertise in strategic planning, tactical execution, and project management across integrated campaigns to drive lead generation, brand awareness, and nurturing.  As well as create, develop, and deliver content and assets used across digital and traditional channels with a focus on driving sales and customer lifetime value for B2B and B2C companies.

Proficient in email, SEO, SEM/PPC, social media, blogs, direct mail, print, landing pages, videos, and webinars. With a continuous learning mindset and a natural aptitude for project management, I embrace a test-and-learn approach, offering insights based on program effectiveness, and thrive in collaborative environments.

Why It Matters: 
My passion for marketing drives me to continue to learn while being able to incorporate my education and professional background. My experience allows me to create and move initiatives forward that result in sales growth and successful project execution as an individual or in a team t

Who I Collaborate With:
Sales, Project Managers, Communications, Operations, Products, Creatives,  Executive Leadership, Vendors, and Advertising Agencies.

What Differentiates Me 
I hold myself to a high standard of accountability that I show through my actions and results. I strive to make a positive impact while looking at the larger picture and asking questions that help move the department or company forward. I focus on being effective and efficient and having the persistence to push through when faced with challenges or unfamiliar tasks.

Tools & Software: HubSpot, Marketo, Canva, social media platforms, Okta, ServiceNow, G Suite, Microsoft Office, Google Analytics, Slack, Teams, Google Ads, LinkedIn Ads, Facebook Ads, Unbounce, and WordPress

Core Competencies: Marketing strategy and execution, Integrated marketing campaigns, Content marketing, Agency management, Email, Budget management, Website management, and Project management 

Experience:
>20+ years of marketing experience, partnering with sales teams, vendors, and project management.
> 12 years metric analysis and reporting experience, using data to inform and optimize results.
> 10 years’ experience ideating and creating content, execution of integrated marketing campaigns, 
    and partnering with agencies.
> 6 years team management experience
> 6 years budget experience
> 16 years' B2B marketing experience, 4 years B2C marketing experience

taplio

The Battle

Artem GSS

Deb Ranelle, MBA, DBA

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