Artem Chetverykov

ArtemChetverykov.com

I develop GTM strategy and comprehensive planning for founders and marketing leaders launching new products and accelerating revenue.

Product Marketing Consultant

MyCircles

At MyCircles we're building enterprise-quality LinkedIn solution for research, growth and lead nurture.

Co-Founder

Handshake

*Increased Enterprise/MM ACVs by 30% and helped drive the company's growth to $100M ARR.
*Improved long-term retention by 5%.
*Oversaw GTM for 50+ products.
*Led yearly roadmap planning, sales enablement, and integrated marketing campaigns.
*Hired, managed, and mentored a team of 8 (2 promotions).

Sr Director of Product Marketing and Growth

Indeed.com

*Launched Hiring Platform, Events, and IQ into Enterprise/Strategic segments, driving 100s of millions in ARR.
*Doubled revenue for SMB Resume product with PLG.
*Promoted to lead all Enterprise product marketing within 6 months.
*Hired and mentored a team of 11 (3 promotions).

Director of Product Marketing

Google

*Launched Hire in the US, UK, CA and grew the business from 0 to $30MM ARR.

Head of Marketing and Outbound sales, Hire by Google	

*Drove 25% of all North American hardware (Pixel, Home, Chromebook) sales and managed a $100M marketing plan.

Head of Marketing, Hardware

Built a web production and optimization team of 20; led redesign of G Suite, Google Cloud Platform, and Google for Education websites. Boosted trial conversion by 50% for G Suite and Google for Education through experimentation, and achieved a 175% QoQ organic trial growth for Cloud Platform via SEO optimization.

Web Product Manager at GCP and G Suite

Led product launches, experiential campaigns and retail partnerships.

Product Marketing Manager, Google Wallet

Led customer acquisition and education for Ads and Search in EMEA emerging markets.

Product Marketing Manager, Ads

GTM Strategist | Ex Google, Indeed, Handshake Sr Director of Product Marketing | MBA

🚀 Honored to be recognized as the #6 Top Product Marketer in the US by Favicon: https://www.favikon.com/blog/top-product-marketers-us 

I help founders launch products and drive revenue.

How I do it:
- Deep research
- Winning Messaging
- GTM strategy and plan
- Testing in the wild
Bonus: Helping you with LinkedIn Social Selling (via MyCircles Social Selling Co-pilot)

My Corporate Track Record:
💵 Scaled Google Hire from $0 to $30M ARR.
💵 Increased Handshake's average enterprise deal size by 30%.
💵 Successfully launched five $100M+ products at globally recognized tech companies.

What My Clients Say:
🗣️ "Artem's ability to clearly articulate strategy and provide actionable insights was a key component of our success...His approach helped us find a new monetization path, refine our product, GTM and drive revenue." - Juan Bourgois, CEO @ Jobgether(Ai Powered Recruiting Platform)
🗣️ "Founders looking for a strategic thought partner in product marketing - Artem is your guy!...Artem delivered a new messaging framework and built a detailed marketing guide for our team that drove a significant revenue uplift." - Eugen Mizin, CEO @ Jobtoday

👉 Schedule a complimentary consultation or learn more: https://artemchetverykov.com/

Specialties: Product Marketing, Go-to-Market Strategy (GTM), Product Strategy, Market Research, Audience Insights, LinkedIn Growth, B2B SaaS Marketing, New Product Launches, Market Entry, Revenue Acceleration, Founder & CMO Advisory.

Entrepreneur🖊 | Founder

📚Mathematics and Physics Diploma at the age of 17, Tehran, Iran. 

✈Went Malaysia. 

📚Learnt English. 

📚Entered MMU University of Malaysia, 

📚Got Foundation in IT. 

🏆Participated in activities. 

🚫Withdrew Software Engineering courses after 3 years. 

✈Returned Iran. 

✅Done national military army duty. 

✅Became a Travel Agency Consultant. 

🚫Left. 

✅Taught English at Iran-Mehr. 

✅Employed at Water company of Tehran, 

🤳Became water meter reader, door-to-door almost 250 houses a day. 

✅Became administrative manager of water officials. 

✅Got a job promotion - Customers' Affairs Specialist. 

📚Meanwhile, Got degrees in English Litrature. 

📚Meanwhile, Studied Master in Industrial Managements. 

💰In the meantime, I earned much delight due to Iran's economic problems in exchanging rates. 

🚫Resigned from my job after 5 years

🚫Withdrew Master courses halfaway.

🏆Became an investor. 

🚫Lost everything. 

✈Sold my left properties and went Malaysia for an investment opportunity. 

🚫Lost again. 

✈Went Turkey. 

✅Worker in chocolate factory. 

🚫Left. 

✅Became Head-Hunter in a company in Turkey. 

✅And also website developer in it.
✅The Website was successful, 

✅Became consultant. 

🚫However, the company is closed. 

✅Immediately establish my own company called Dalga Danişmanlik in Istanbul, Turkey. 

🚫Went bankrupt.

✈Returned Iran. 

✅Built an exterior architecture company.

✴️Sold the business.

Now:

✅An International Entrepreneur, 

✅A&W private gallery co-owner

✳️WME Networks LLC ceo and co-owner 

✳️Westmeetseast Football Academy vice-president

✳️Dreamers&Players co-owner

✳️WME Records music label co-owner

📊32 year old. (a 90's b.tch!)

💡I have found an opportunity to join you on LinkedIn and write about my experiences.

taplio

The Battle

Artem Chetverykov

Sina Arabzadeh

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