Artem Chetverykov

ArtemChetverykov.com

I develop GTM strategy and comprehensive planning for founders and marketing leaders launching new products and accelerating revenue.

Product Marketing Consultant

MyCircles

At MyCircles we're building enterprise-quality LinkedIn solution for research, growth and lead nurture.

Co-Founder

Handshake

*Increased Enterprise/MM ACVs by 30% and helped drive the company's growth to $100M ARR.
*Improved long-term retention by 5%.
*Oversaw GTM for 50+ products.
*Led yearly roadmap planning, sales enablement, and integrated marketing campaigns.
*Hired, managed, and mentored a team of 8 (2 promotions).

Sr Director of Product Marketing and Growth

Indeed.com

*Launched Hiring Platform, Events, and IQ into Enterprise/Strategic segments, driving 100s of millions in ARR.
*Doubled revenue for SMB Resume product with PLG.
*Promoted to lead all Enterprise product marketing within 6 months.
*Hired and mentored a team of 11 (3 promotions).

Director of Product Marketing

Google

*Launched Hire in the US, UK, CA and grew the business from 0 to $30MM ARR.

Head of Marketing and Outbound sales, Hire by Google	

*Drove 25% of all North American hardware (Pixel, Home, Chromebook) sales and managed a $100M marketing plan.

Head of Marketing, Hardware

Built a web production and optimization team of 20; led redesign of G Suite, Google Cloud Platform, and Google for Education websites. Boosted trial conversion by 50% for G Suite and Google for Education through experimentation, and achieved a 175% QoQ organic trial growth for Cloud Platform via SEO optimization.

Web Product Manager at GCP and G Suite

Led product launches, experiential campaigns and retail partnerships.

Product Marketing Manager, Google Wallet

Led customer acquisition and education for Ads and Search in EMEA emerging markets.

Product Marketing Manager, Ads

GTM Strategist | Ex Google, Indeed, Handshake Sr Director of Product Marketing | MBA

🚀 Honored to be recognized as the #6 Top Product Marketer in the US by Favicon: https://www.favikon.com/blog/top-product-marketers-us 

I help founders launch products and drive revenue.

How I do it:
- Deep research
- Winning Messaging
- GTM strategy and plan
- Testing in the wild
Bonus: Helping you with LinkedIn Social Selling (via MyCircles Social Selling Co-pilot)

My Corporate Track Record:
💵 Scaled Google Hire from $0 to $30M ARR.
💵 Increased Handshake's average enterprise deal size by 30%.
💵 Successfully launched five $100M+ products at globally recognized tech companies.

What My Clients Say:
🗣️ "Artem's ability to clearly articulate strategy and provide actionable insights was a key component of our success...His approach helped us find a new monetization path, refine our product, GTM and drive revenue." - Juan Bourgois, CEO @ Jobgether(Ai Powered Recruiting Platform)
🗣️ "Founders looking for a strategic thought partner in product marketing - Artem is your guy!...Artem delivered a new messaging framework and built a detailed marketing guide for our team that drove a significant revenue uplift." - Eugen Mizin, CEO @ Jobtoday

👉 Schedule a complimentary consultation or learn more: https://artemchetverykov.com/

Specialties: Product Marketing, Go-to-Market Strategy (GTM), Product Strategy, Market Research, Audience Insights, LinkedIn Growth, B2B SaaS Marketing, New Product Launches, Market Entry, Revenue Acceleration, Founder & CMO Advisory.

SolarWinds

Principal Product Marketing Manager

Refactored Marketing, LLC

Currently only offering non-paid advisement sessions

Product Marketing Consultant & Owner

Amplitude

Group Product Marketing Manager

Atlassian

Senior Product Manager, Enterprise Cloud

Sr Product Marketing Manager, Agile@Scale

Veracode

Securing the applications that power our world!

Go To Market: Ensuring the 100% growth of two software developer focused products, leveraging a GTM strategy that includes insights from buyer needs, analyst inquiries, sales feedback, and product roadmaps.  Driving direct plans to achieve the targets.

Messaging & Narrative:  Buyer centric messaging that surfaces the needs of the buyers in our market and how we can uniquely help solve for them in a way that no competitor can respond to.  Used market tested and customer validated messaging to help accelerate sales pipelines.

Acquisition:  PMM for the acquisition & integration of a company that helped accelerate our roadmap by 2 years.  Pricing, packaging, and positioning that includes the right value metric, the appropriate price point to sell, and the correct packaging for expansions and growth.

Analyst Strategy: Responsible for the product teams strategy in working with the major analysts in our space, for roadmap & GTM feedback, providing insight into the direction of our business, and working to position ourselves as leaders in the major analyst reports.

Sr. Product Marketing Manager

Thycotic

Doing work worth doing in Privileged Access Management

I leverage the SiriusDecisions frameworks to take a buyer first approach to every aspect of Product Marketing:   Go-To-Market Strategy, Cross-Functional launch processes, Buyer First Messaging and Narratives, Sales Enablement, and being an SME on all things IT/Cybersecurity!

My focus is always on implementing scalable processes and frameworks to help the organization grow.

Go-To-Market Strategy:  Working closely with Product Management to ensure that the decisions we make around Products and Portfolio are validated and backed by extensive market, customer, analyst, and prospect research.

Launch Processes:  A series of processes and structures for ensuring that our organization is Commercially, Technically, and Operationally ready for launch. My personal focus is on our business being Commercially ready, and leading teams in the other tracks of release.

Buyer & Market Insights:  Leveraging insights from existing customers, market surveys, analyst inquiries, and on-going buyer persona research ensures our organization has insights into the challenges our potential buyers face. 

Messaging & Narrative:  Mapping our portfolio to our buyer's challenges, and providing Marketing and Sales with the core messaging components to tell a cohesive story, helps accelerate the sales pipeline by ensuring we are targeting the right buyer with the right message.

Sales Enablement:  from pitch decks and datasheets, to webinars and product training, Sales Enablement is a core integration of my function at Thycotic.  Working closely with our training organization, product management, and demand generation to assist sales in being successful.

Product Marketing Manager

XO Communications

Acquired by Verizon

Bringing XO's Unified Communication portfolio of products to market with new product launches and enhancements, is the key focus of Solutions Marketing. Accomplished by working closely with the Sr Product Marketing Manager and VP of Marketing to deliver Go to Market Strategies, Launch Plans, Messaging / Narrative around the UC Portfolio, Sales Enablement tools, and being the SME for XO's UC portfolio in order to deliver internal training and external webinars. With cross functional support and organized communication, across all departments, developed an adapted SiriusDecisions framework to launching products at XO.

Manager - Solutions Marketing

OneVoice Communications, Inc.

Served multiple hats including Product Marketing, Product Management, and Marketing Lead - reporting to the VP of Marketing.

Developed an inbound marketing engine for OneVoice including the redesign of a CMS based Website, email campaigns, sales enablement collateral, blogs, articles, and social media posts.  Integrated SEO best practices with a positive user experience to generate greater consumer engagement, leading to delivering OneVoice's first marketing generated opportunities to the sales team.

Competitive Analysis, Vendor Identification, Product Definition (pricing, packaging, and guides), Contracts, Regulatory Processes, Sales Medium, Support/Sales Staff Hire and Training, Provision, Support, Billing, Price Management, Competition Management

National Security Training Institute

Wore multiple hats for this government contracting startup, including: IT Admin, Training Coordinator, and Marketing Lead.

Product Marketing:  Crafted buyer persona messaging that increased awareness of government training classes, segmenting between government buyers and government contracting buyers.  Launched new courses into the market, with messaging, campaigns, and internal enablement.  

Computer Based Training Development:  Lead the contract for a government agency to develop a computer based training, SCORM Compliant, on classification management.  Developed the CBT myself in house, saving the company $100K+ in development costs.  Used for many years by various IC and DoD clients.

Re-branding:  Re-branded the company with a new logo, new design themes, new templates, new art, and new trade show booths.  

Events: Supported trade shows including the identification, registration, setup, attendance/support/booth work, and follow up marketing campaigns.

Social Media: Introduced the company to multiple Social Media outlets (twitter, LinkedIn, and Facebook) with cross-platform marketing; an area not yet previously explored due to sensitive nature of government work.  

E-commerce:  Introduced e-commerce to the website, in order to accept class registrations online, greatly accelerating the speed of which classes were filled.  Implemented a CMS (Drupal) that allowed employees to make changes to themselves, as needed.

IT Support: Identified, purchased, and installed equipment upgrades to include a new server, switch, and firewall in order to improve the security and efficiency of the network.

Product & Marketing Coordinator

Lasership

Helped launch a brand new division of Lasership devoted to the distribution of AVON Products around Northern Virginia, Maryland, and D.C.  In charge of 15+ independent contractors, both staff and drivers.  Oversaw the finances, Profit/Loss, and commission payout.

Project Manager

10 years of Marketing experience, from Product Marketing to Demand Generation, on top of my personal background in IT, and my degree in Psychology - allows me to bring to the table a unique perspective around product positioning, user experience, and customer engagement.  I'm not afraid to roll up my sleeves, learn a new skill or two, and help get the job done.

taplio

The Battle

Artem Chetverykov

RJ Gazarek

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