Artem Chetverykov

ArtemChetverykov.com

I develop GTM strategy and comprehensive planning for founders and marketing leaders launching new products and accelerating revenue.

Product Marketing Consultant

MyCircles

At MyCircles we're building enterprise-quality LinkedIn solution for research, growth and lead nurture.

Co-Founder

Handshake

*Increased Enterprise/MM ACVs by 30% and helped drive the company's growth to $100M ARR.
*Improved long-term retention by 5%.
*Oversaw GTM for 50+ products.
*Led yearly roadmap planning, sales enablement, and integrated marketing campaigns.
*Hired, managed, and mentored a team of 8 (2 promotions).

Sr Director of Product Marketing and Growth

Indeed.com

*Launched Hiring Platform, Events, and IQ into Enterprise/Strategic segments, driving 100s of millions in ARR.
*Doubled revenue for SMB Resume product with PLG.
*Promoted to lead all Enterprise product marketing within 6 months.
*Hired and mentored a team of 11 (3 promotions).

Director of Product Marketing

Google

*Launched Hire in the US, UK, CA and grew the business from 0 to $30MM ARR.

Head of Marketing and Outbound sales, Hire by Google	

*Drove 25% of all North American hardware (Pixel, Home, Chromebook) sales and managed a $100M marketing plan.

Head of Marketing, Hardware

Built a web production and optimization team of 20; led redesign of G Suite, Google Cloud Platform, and Google for Education websites. Boosted trial conversion by 50% for G Suite and Google for Education through experimentation, and achieved a 175% QoQ organic trial growth for Cloud Platform via SEO optimization.

Web Product Manager at GCP and G Suite

Led product launches, experiential campaigns and retail partnerships.

Product Marketing Manager, Google Wallet

Led customer acquisition and education for Ads and Search in EMEA emerging markets.

Product Marketing Manager, Ads

GTM Strategist | Ex Google, Indeed, Handshake Sr Director of Product Marketing | MBA

🚀 Honored to be recognized as the #6 Top Product Marketer in the US by Favicon: https://www.favikon.com/blog/top-product-marketers-us 

I help founders launch products and drive revenue.

How I do it:
- Deep research
- Winning Messaging
- GTM strategy and plan
- Testing in the wild
Bonus: Helping you with LinkedIn Social Selling (via MyCircles Social Selling Co-pilot)

My Corporate Track Record:
💵 Scaled Google Hire from $0 to $30M ARR.
💵 Increased Handshake's average enterprise deal size by 30%.
💵 Successfully launched five $100M+ products at globally recognized tech companies.

What My Clients Say:
🗣️ "Artem's ability to clearly articulate strategy and provide actionable insights was a key component of our success...His approach helped us find a new monetization path, refine our product, GTM and drive revenue." - Juan Bourgois, CEO @ Jobgether(Ai Powered Recruiting Platform)
🗣️ "Founders looking for a strategic thought partner in product marketing - Artem is your guy!...Artem delivered a new messaging framework and built a detailed marketing guide for our team that drove a significant revenue uplift." - Eugen Mizin, CEO @ Jobtoday

👉 Schedule a complimentary consultation or learn more: https://artemchetverykov.com/

Specialties: Product Marketing, Go-to-Market Strategy (GTM), Product Strategy, Market Research, Audience Insights, LinkedIn Growth, B2B SaaS Marketing, New Product Launches, Market Entry, Revenue Acceleration, Founder & CMO Advisory.

The Thing

building the "media arm" for a growing industry
increasing AI and opensource literacy, for all. 
 Sponsored by👋 Jan

Host - unsupervised learning podcast 

Growth Contributor 

Wrivu Consulting

Growth Consultant 

Optible AI

criteria-matching AI for grant assessment use-case 🤖
supported founder-led sales/HR initiatives/event marketing

Head of Operations

Genvis

Growth Operations Coordinator 

Stealth Startup

Product Marketing Manager

Locafy

special projects monkey 🐒 for COO and CTO

Continuous Improvement Manager

Digital Operations Specialist

Business Analyst

on page SEO/CRO
clients included:
Ray White
Glam Corner
Hello Social
Web Profits

Marketing Strategy Consultant

Wordpress CRO Consultant

Hi, I'm Renee, co-founder of "The Thing". 
Vibe curator, nerd-to-normie api, fostering CBCs (community building communities) & post-internet building at The Thing (open project for community building infra & experimental media/events).

You might've come here because of a silly comment I've made, but I'm glad you stayed!

I'm always eager to speak with folks in the open-source space.

Renée Shaw

your mom @ tl;dv (meeting ai for orgs) 💙

crushing it @ tl;dv (meeting ai for orgs) 💙

"you got your job through Bumble?!"



i'm sick of people asking this, it's rude.
the truth is, I got my job through Hinge.

think you know about OpenAIs CEO Sam Altman?
 
think again.

Sam is a famously private person with immense lore.

-at 19, he creates "Loopt"- a location sharing app

-in 2005 he got accepted to YC

-in 2012 Loopt was acquired for $43 mil

- in 2013 Sam was devastated by the MCR breakup and vowed never to paint his nails black again or wear eyeliner

-due to Sam denying his emo self, Paul Graham decided to declare himself Altman's "Daddy" and made him YC president.

- years later, the implosion at OpenAI with Sam's stepping down as CEO was due to him revisiting his alt boi era. (the board made him promise to not do it again)

billionaires are people too and we've got one who needs some compassion.
 
it's hard for him

"why do people pay attention to you when all you do is shitpost about that tl;dv place?" 


heres a checklist for consistent engagement 

- daily posts

- engaging with others 

-content strategy 

- have a boyfriend who works in machine learning at LinkedIn on the recommender systems (algorithm) and bully him into pushing my posts in the feed. 

just follow the steps and you'll take off.

if "meet the team" photos could talk.. 

ft Heather Barnett Adam Faulkner Sean Kennedy

i'm leaving!



i'm being replaced by Rebecca. she’s been at tl;dv for a year but hasn't been allowed to post. she’ll be running this account until Jan 2026.


as a challenge, she's doing 30 days of actual honest posts instead of satire.

coming up
• how I choose what to post
• what startup CEOs actually want
• turning jealousy into creative fuel
• breaking down a flop
• what I wish people posted
• mistakes I made this year
• self-inflicted startup obstacles
• what’s wrong with remote work

personally, I’m excited to see what Rebecca does

in case you didn't know..



birds can speak and use words in context.
we should be more alarmed about this.
they could be leading teams and optimising their workflows using tl;dv but they don't.

they just eat worms and avoid taxes. 

i'm incredibly jealous.

how to fail at a tech talk - an insider guide

thanksgiving isn't a thing here but i'm sure this is applicable to everyone.

I will NEVER be a Head of Marketing 


for one...I know nothing about
paid ads
or PPC

I have no desire to report on P&Ls 

the idea of overseeing a campaign launch makes me feel quite ill

I don't ever want to manage a team

I don't possess the necessary interpersonal skills to delegate work

I lack the patience, understanding and compassion to guide another person through their career

I know what I'm good at, and what I'm not

and removing the "ladder to success" and bs career trajectory narrative makes me show up more honestly.

taplio

The Battle

Artem Chetverykov

Renée Shaw

Followers

Posts

Engagements

Likes

Performance ScoreRenée Shaw's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Artem Chetverykov

Renée Shaw

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Renée Shaw's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRenée Shaw's LinkedIn Performance