Artem Chetverykov

ArtemChetverykov.com

I develop GTM strategy and comprehensive planning for founders and marketing leaders launching new products and accelerating revenue.

Product Marketing Consultant

MyCircles

At MyCircles we're building enterprise-quality LinkedIn solution for research, growth and lead nurture.

Co-Founder

Handshake

*Increased Enterprise/MM ACVs by 30% and helped drive the company's growth to $100M ARR.
*Improved long-term retention by 5%.
*Oversaw GTM for 50+ products.
*Led yearly roadmap planning, sales enablement, and integrated marketing campaigns.
*Hired, managed, and mentored a team of 8 (2 promotions).

Sr Director of Product Marketing and Growth

Indeed.com

*Launched Hiring Platform, Events, and IQ into Enterprise/Strategic segments, driving 100s of millions in ARR.
*Doubled revenue for SMB Resume product with PLG.
*Promoted to lead all Enterprise product marketing within 6 months.
*Hired and mentored a team of 11 (3 promotions).

Director of Product Marketing

Google

*Launched Hire in the US, UK, CA and grew the business from 0 to $30MM ARR.

Head of Marketing and Outbound sales, Hire by Google	

*Drove 25% of all North American hardware (Pixel, Home, Chromebook) sales and managed a $100M marketing plan.

Head of Marketing, Hardware

Built a web production and optimization team of 20; led redesign of G Suite, Google Cloud Platform, and Google for Education websites. Boosted trial conversion by 50% for G Suite and Google for Education through experimentation, and achieved a 175% QoQ organic trial growth for Cloud Platform via SEO optimization.

Web Product Manager at GCP and G Suite

Led product launches, experiential campaigns and retail partnerships.

Product Marketing Manager, Google Wallet

Led customer acquisition and education for Ads and Search in EMEA emerging markets.

Product Marketing Manager, Ads

GTM Strategist | Ex Google, Indeed, Handshake Sr Director of Product Marketing | MBA

🚀 Honored to be recognized as the #6 Top Product Marketer in the US by Favicon: https://www.favikon.com/blog/top-product-marketers-us 

I help founders launch products and drive revenue.

How I do it:
- Deep research
- Winning Messaging
- GTM strategy and plan
- Testing in the wild
Bonus: Helping you with LinkedIn Social Selling (via MyCircles Social Selling Co-pilot)

My Corporate Track Record:
💵 Scaled Google Hire from $0 to $30M ARR.
💵 Increased Handshake's average enterprise deal size by 30%.
💵 Successfully launched five $100M+ products at globally recognized tech companies.

What My Clients Say:
🗣️ "Artem's ability to clearly articulate strategy and provide actionable insights was a key component of our success...His approach helped us find a new monetization path, refine our product, GTM and drive revenue." - Juan Bourgois, CEO @ Jobgether(Ai Powered Recruiting Platform)
🗣️ "Founders looking for a strategic thought partner in product marketing - Artem is your guy!...Artem delivered a new messaging framework and built a detailed marketing guide for our team that drove a significant revenue uplift." - Eugen Mizin, CEO @ Jobtoday

👉 Schedule a complimentary consultation or learn more: https://artemchetverykov.com/

Specialties: Product Marketing, Go-to-Market Strategy (GTM), Product Strategy, Market Research, Audience Insights, LinkedIn Growth, B2B SaaS Marketing, New Product Launches, Market Entry, Revenue Acceleration, Founder & CMO Advisory.

Paul Huynh

WinPact Consulting, LLC

- Architected leadership and organizational development plan to enable both geographic and product expansions driving adoption and customer acquisitions
- Designed high-performing cross-functional Go-To-Market organizations across product, growth, marketing, sales, and data to accelerate growth
- Charted the path and execution strategy to deliver scaled and sustainable growth
- Established strategic partnerships and collaborative arrangements with internal and external parties to strengthen sales, product integrations and/or product development
- Coached and co-crafted investment pitch strategies and narratives with executive leadership to raise Pre-Seed, Seed+, and Series B funding

Founder and Managing Director 

Loyal VC

New Ventures Advisor 

USAHello

USAHello is a multilingual online platform that helps refugees, asylum seekers, immigrants, and their receiving communities thrive with free, high-quality information and resources.  

More specifically, this free online portal provides dual-language citizenship classes, GED prep courses, community forums to connect with others, resources to help navigate cities across the US, and training courses for volunteers and educators working with refugee and immigrant communities.

Non Executive Director

Community Carecard

Community Carecard is a marketplace (ccarecard.com) to support local businesses that have been affected by the coronavirus pandemic. By purchasing a gift card online, loyal customers give our favorite local business money now in exchange for goods or services later. This immediate cash flow will help sustain businesses during closures or slow sales caused by this unprecedented situation. 

- Founded a global and cross-functional team of 15 volunteers to build a digital gift card sales platform for small/medium businesses (SMBs) without an existing web presence to cope with COVID19 closures
- Launched ccarecard.com platform from ideation to general release in a record 4.5 weeks through lean startup principles and team empowerment
- Conducted customer research to determine needs, identify market opportunities, and designed solutions focused on minority-owned businesses - product-market fit
- Secured funding and grants to support business operations in excess of $50,000 across Google Cloud, Amazon Web Services, Stripe, and Atlas
- Onboarded dozens of small business owners who have little to no digital presence and/or knowledge through simplifying esoteric and technical solutions to non-technical stakeholders, generating average gift card sales of $30/transaction 
- Aided and coached SMBs on paycheck protection program loans securing $100K+ with an average loan size of $8K per business 
- Featured in The Penny Hoarder, Bloomberg, DefyStatusQuo

If you're a rock star and want to join our volunteer efforts please contact us at hello@ccarecard.com.  We're looking for back-end developers well versed in java or spring experience now!

Founder and General Manager

The Asia Pacific Publisher Solutions and Innovations team (APAC-PSI) is the critical link between Google’s Product Management teams and its Publisher Solutions sales teams across the region. 

Led a team of high-achieving product/solution specialists who are charged with leveraging the product and market knowledge to drive go-to-market strategies for new products and features as well as inform new product development decisions and prioritizations.

- Established programmatic product specialists and sales enablement team across Google’s publisher facing solutions and demand generation in mobile, video, and desktop as Founding member within APAC
- Constructed APAC strategy, drove product adoption and growth of programmatic business, achieved served revenue of $700MM+ USD across multiple publisher sales channels, 38% YoY Growth
- Drove thought leadership with industry governing bodies e.g. Interactive Advertising Bureau (IAB) around advertiser, publisher and digital ecosystem challenges like header bidding, viewability, ad blocking and overall digital transformation
- Supervised six country leads across China, Japan, Singapore, Australia and New Zealand, largest within regional team
- Received 100% manager satisfaction rating across APAC Partnerships Business in 2016

APAC Head of Go-To-Market and Partnerships Strategy, Global Partnerships

- Analyzed structural disadvantages of global organization through annual Googlegeist employee satisfaction surveys and built initiatives which strengthened corporate culture, hiring practices, and regional representation
- Advocated and implemented programming that led to greater diversity and talent acquisition across gender, industry backgrounds, and geography as well as improved orientation processes for Eastern talent 
- Architected and deployed diversity, empathy and inclusion programs leading to 100% completion rate of Unconscious Bias training, Monthly “Mirror” Leadership Spotlights, and Doing Business Across Cultures Series

Diversity, Equity, and Inclusion Lead APAC PSI

- Founded APAC team to deploy, launch and manage premium programmatic in AUNZ and to facilitate roll-out of premium programmatic across APAC, advanced team from 1 to 3 within first year
- Managed and developed country leads in Japan and Australia/New Zealand and drove revenue growth of quadruple digit growth - in excess of $10MM/quarter, never missing quarterly revenue targets
- Drove product/roadmap development with Product Sales Leads, Global Sales Strategy Leads as well as -Product Managers and Engineering; launched Dentsu Private Marketplace operating model in Japan worth $100MM

Head of Supply-Side Partnerships, Private Marketplaces - Asia Pacific

6 month work assignment to foster buy and sell side development via the DoubleClick Ad Exchange private marketplaces. 
Demand Side mDev lead for Retail, Branded Apparel and Durables, Telco and Consumer Electronics
Supply Side mDev lead for Entertainment East, Online East, and Sports and Broadcast publishers

Marketplace Development Manager - Americas

- Founded Ad Exchange (AdX) buy-side team to deploy, launch and manage AdX in AUNZ and to facilitate roll-out of AdX APAC
- Grew AdX revenue across AUNZ 457% and APAC 1,208% within first year totaling $5MM+ and 377% in year 2, $18MM+
- Drove revenue and operations strategy with Director of Publisher Monetization and Director of Media Platforms, expanded team to consists of four AdX sales specialists and 4 AdX technical account managers
- Managed senior agency partnerships to drive adoption of DoubleClick technology solutions; signed a regional GroupM, one of the largest global agency holding companies, deal value $1.1MM+
- Designed APAC specific training modules (internal and external) for AdX and partnered with Marketing to deliver market news, product collateral and positioning of DoubleClick platforms

Head of Business Development, DoubleClick Ad Exchange (AUNZ and APAC)

- Founded AUNZ Display Team as first sales manager – recruited from NYC to launch display in AUNZ
- Developed and deployed AUNZ display framework and market roll out strategies with AU Head of Display and JAPAC Media and Platforms Director - exceeded revenue quota for five consecutive quarters achieving double digit lifts across all portfolio QoQ and triple digit growth YoY
- Devised and spearheaded New Zealand display business as Country Sales Manager, increased portfolio across all sales channels to exceed $500K/quarter – quadruple revenue growth YoY
- Supervised and trained pod and display account managers across display workflow, crafted sales collateral for sales force and partnered with Google AdSense to build out Google Video Network for AUNZ

Australia and New Zealand Country Manager - YouTube Sales and Operations

- Drove revenue growth for new accounts via key education series and platform adoption 
- Contributed to $10MM+ in quarterly revenue – first time ever to achieve this growth for my team 
- Signed/launched a brand new $200K+ Search/Content Deal for an undisclosed brand
- Grew new account brand by 27% vs Q1 ’08, totaling $195K of total pod revenue 
- Maintained key leadership account management role by heading up bi-weekly Healthcare Account Manager Functional meetings as well as serving as a contributing member of the Healthcare Operations Leadership team
- Mentored fellow Account Managers as well as pod Account Strategist and Account Coordinator via weekly one on ones, lunch and learns, and informal account planning sessions

Senior Business Development Manager - Enterprise Healthcare - New York City

- Delivered $400K+ in total YT revenue, built Q4 ’09 pipeline $1MM+, locked in large deals including Optus Contest, three Brand Channels – Coca Cola, Village RoadShow, and Telstra
- Presented YouTube platform at the Google Automotive Summit Melbourne, Led Virgin Blue Group YT session with Marketing Manager of Virgin and 3 partner agencies, Showcased the YouTube demo station at Creative Sandbox Sydney, and Spoke at Google Goes To Parliament Day in Canberra
- Recognized at AUNZ off-site with presentation skills award and received Peer Bonus for Parliament session

YouTube New Business Development Manager - Australia and New Zealand

- Exceeded revenue target for three consecutive quarters
- Within first year, grew new accounts by 196%: Bayer/Berlex (134%), Meda (23%), Novartis (282%)
- Sold and managed Healthcare’s first branded YouTube Contest and YouTube Clinical Trials Campaign
- Sold and managed 90%+ of  team’s display dollars including Feedburner, social media, and YouTube
- Achieved and maintained stature as top Account Manager by leveraging communications strategy background to pitch, sell, and manage search, rich media/display, Feedburner, offline, and YouTube campaigns
- Served as Healthcare Social Media expert

Senior Business Manager, Enterprise Healthcare Sector - New York City

- Exceeded revenue target for four consecutive quarters
- Voted Most Valuable Player by NYC Healthcare team at Annual National Healthcare Offsite 2007
- Contributed to Health and Fitness Pod Revenue Growth from $3.2MM to $9.2MM+ QTQ
- Sold & managed Google’s Top Social Media Display Advertiser for 2 consecutive quarters ($300K+)
- Managed 100+ new Google accounts and grew 50+ active campaigns QTQ generating $4MM+ revenue
- Served on the 1:50 Operations Task Force led by Chen-Lin Lee, Senior Sales Operations Specialist, and contributed to development of scalable tools and processes to introduce better efficiencies to the 1:50 teams

New Business Development Manager - Mid-Market - New York City

Gerson Lehrman Group

The Gerson Lehrman Group Councils are industry- and discipline focused networks of consultants, physicians, scientists, engineers, attorneys, market researchers and other professionals from around the world. GLG Council Members enable decision-makers at investment firms, corporations and non-profit organizations to better understand the products, services, companies, issues, and industries on which they focus.

By leveraging my previous job experiences, I provide industry specific consultation to  Communications Strategy firms, Consumer Packaged Goods brand managers/directors, and Healthcare clients.  Topics range from Market Research best practices, Online Advertising Landscape, Traditional Media Planning, and Domestic and Global Communication Capacities.

Freelance Consultant

Nails Elite of Jackson, MS

- Repositioned salon to offer an upscale luxury  experience and drove increased customer acquisitions
- Collaborated with MetroCenter Mall management and marketing teams on holiday programs to drive value and customer traffic to the overall shopping center
- Remotely managed management team and licensed technicians improving overall staff operations and productivity which resulted in an employee growth of 150% YOY
- Grew revenue 50% YoY despite downturn of economy 
- Sold business for nearly 5x purchase price

President and Owner

Carat USA

- Led P&G’s Snacks and Beverages strategic planning process (e.g. brand audits, ideation, learning, and strategic blueprint development) with the Vice-Presidents of Connection Planning 
- Uncovered, identified and communicated strategic insights to aid the development of creative, media, public relations, interactive, and other marketing channels which led the Folgers Coffee franchise to achieve record ROI for two consecutive years
- Managed, led, and participated in the planning/research projects (qualitative and quantitative) e.g. Market Mix Modeling (MMM), Media Effective Tracking Tool and Creative Communications Check 
- Executed P&G’s first-ever insights-based TV media plan for the Pringles Snack franchise based on MMM and Consumer Connection Study (Online Habits and Practices, Ethnography Research etc.)

Senior Communications Strategist

- Supervised media assistants, competitive analyst, and metrics analyst in production and execution of strategic media plans for Folgers Coffee, Folgers Gourmet Selections, Millstone, Home Cafe and Pringles.
- Managed National Campaign analyses and optimization processes in order to maximize plan performance.
- Produced and presented analytic reports detailing objectives and strategies, media plan rationale, consumer target development, and competitive analyses.
- Collaborated with VP, Connection Planners, US Media Team and Multicultural Media Team to ensure plans are strategic and aligned with communications idea and connection context.
- Facilitated partner agency communications (i.e. AORs, Creative, PR, and promotions).

US Media Planner - P&G's Billion Dollar Category - Snacks and Beverages

- Aided implementation of communications planning for a transition account and P&G’s number one brand Pampers as well as Luvs Diapers and Kandoo.
- Monitored brand stewardship including budgeting, flowchart maintenance and status reports.
- Analyzed and presented competitive/state of business analysis and media implications. 
- Participated in “Create Sessions” with partner agencies to develop relevant Media Marketing Programs.
- Evaluated Media Proposals from Print, Cinema Advertising, In-Store media, and Online vendors.

US Media Assistant - PG's #1 Billion Dollar Brand - Pampers

With over 15 years of global business development, strategic partnerships, and management experience, I am passionate about helping businesses sustain long-term revenue growth. I founded WinPact Consulting in 2018 to provide strategic and operational guidance to early-stage startups and established companies across various sectors and regions.

As a growth and leadership expert, I have a proven track record of building billion-dollar revenue businesses, launching new products, and scaling high-performing teams. I leverage my skills in sales, account management, partnerships, and go-to-market strategies to deliver on partner objectives and expectations. I also coach executive leaders and entrepreneurs to raise funds, pitch ideas, and build toward product market fit. Additionally, I serve as a board member and investor for several organizations that align with my values and vision in the Web3, future of work, AI, and DEI ecosystems.

Looking for partners to "BODY" with!  

Build meaningful tech solutions
Own commercial and GTM strategy
Develop and grow teams and talent
Yield scaled and sustainable Impact

taplio

The Battle

Artem Chetverykov

Paul Huynh

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?