Artem Chetverykov

ArtemChetverykov.com

I develop GTM strategy and comprehensive planning for founders and marketing leaders launching new products and accelerating revenue.

Product Marketing Consultant

MyCircles

At MyCircles we're building enterprise-quality LinkedIn solution for research, growth and lead nurture.

Co-Founder

Handshake

*Increased Enterprise/MM ACVs by 30% and helped drive the company's growth to $100M ARR.
*Improved long-term retention by 5%.
*Oversaw GTM for 50+ products.
*Led yearly roadmap planning, sales enablement, and integrated marketing campaigns.
*Hired, managed, and mentored a team of 8 (2 promotions).

Sr Director of Product Marketing and Growth

Indeed.com

*Launched Hiring Platform, Events, and IQ into Enterprise/Strategic segments, driving 100s of millions in ARR.
*Doubled revenue for SMB Resume product with PLG.
*Promoted to lead all Enterprise product marketing within 6 months.
*Hired and mentored a team of 11 (3 promotions).

Director of Product Marketing

Google

*Launched Hire in the US, UK, CA and grew the business from 0 to $30MM ARR.

Head of Marketing and Outbound sales, Hire by Google	

*Drove 25% of all North American hardware (Pixel, Home, Chromebook) sales and managed a $100M marketing plan.

Head of Marketing, Hardware

Built a web production and optimization team of 20; led redesign of G Suite, Google Cloud Platform, and Google for Education websites. Boosted trial conversion by 50% for G Suite and Google for Education through experimentation, and achieved a 175% QoQ organic trial growth for Cloud Platform via SEO optimization.

Web Product Manager at GCP and G Suite

Led product launches, experiential campaigns and retail partnerships.

Product Marketing Manager, Google Wallet

Led customer acquisition and education for Ads and Search in EMEA emerging markets.

Product Marketing Manager, Ads

GTM Strategist | Ex Google, Indeed, Handshake Sr Director of Product Marketing | MBA

🚀 Honored to be recognized as the #6 Top Product Marketer in the US by Favicon: https://www.favikon.com/blog/top-product-marketers-us 

I help founders launch products and drive revenue.

How I do it:
- Deep research
- Winning Messaging
- GTM strategy and plan
- Testing in the wild
Bonus: Helping you with LinkedIn Social Selling (via MyCircles Social Selling Co-pilot)

My Corporate Track Record:
💵 Scaled Google Hire from $0 to $30M ARR.
💵 Increased Handshake's average enterprise deal size by 30%.
💵 Successfully launched five $100M+ products at globally recognized tech companies.

What My Clients Say:
🗣️ "Artem's ability to clearly articulate strategy and provide actionable insights was a key component of our success...His approach helped us find a new monetization path, refine our product, GTM and drive revenue." - Juan Bourgois, CEO @ Jobgether(Ai Powered Recruiting Platform)
🗣️ "Founders looking for a strategic thought partner in product marketing - Artem is your guy!...Artem delivered a new messaging framework and built a detailed marketing guide for our team that drove a significant revenue uplift." - Eugen Mizin, CEO @ Jobtoday

👉 Schedule a complimentary consultation or learn more: https://artemchetverykov.com/

Specialties: Product Marketing, Go-to-Market Strategy (GTM), Product Strategy, Market Research, Audience Insights, LinkedIn Growth, B2B SaaS Marketing, New Product Launches, Market Entry, Revenue Acceleration, Founder & CMO Advisory.

GrowthMentor

Head of Growth

Mentoring mentees on product, user research, and growth marketing. 
Mentor Profile Link: https://app.growthmentor.com/mentors/micah-mcguire

Startup Mentor

Head of Content

The Mind Redesign

Founder and Program Strategist

ProWritingAid

Focused on user research and activation and onboarding optimizations

Growth and Product Marketing Manager

Solo-marketer for new B2B unit. Established positioning, messaging, and GTM strategy as well as conducted marketing campaigns end-to-end.

B2B Marketing Manager

Managed event partnership webinar campaigns (including a partnership with SafetyWing remote health insurance)

Public Relations Specialist

RE/MAX by the Sea

Managed crisis communications for the brokerage during the start of the COVID pandemic

Chief Marketing and Communications Officer

Physicians Health Solution

Coached patients in a 1:1 setting utilizing cognitive-behavioral therapy and habit-formation tactics as set forth by PHS's lead physician in our curriculum.

Health Coach

Physicians Health Solutions

Director Of Communications

Hi there—I’m Micah and I love figuring out what makes people tick and then explaining why through stories. Because data is only as useful as the stories you can tell with it.

As a growth practitioner, nothing makes my day like a good opportunity for an experiment. I nerd out over finding out what works, what doesn’t, and tracing how each tweak affects the entire funnel from acquisition to retention. 

But as a creative writer and psychology geek, I’m always wanting to know: but why did it (or didn’t it) work? What was the psychology at play here? (Turns out once you ask these questions enough about fictional character motivations, you start thinking about how it works in real life too.)

Today I’m working with GrowthMentor to help connect our members to mentors with a wealth of expertise faster, so those founders, first-marketers, and early stage startup folks get the answers they need sooner.

Like a crow with shiny objects, there are a few topics I’m always fascinated by:
🧪 Anything Growth-related (though I'm now more marketing than product side, I still love both areas)
🧐 Neuroscience and psychology, especially cognitive biases and decision-making
🔬 Anything biomedical or microbiology related—I wasn’t a microbio major without reason!
🎯 Productivity

Outside of work, you can usually find me baking or typing away at my latest creative writing project (usually fantasy or science fiction). 
Feel free to connect if you want to talk growth marketing, user research, or anything creative writing.

taplio

The Battle

Artem Chetverykov

Micah McGuire

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