Artem Chetverykov

ArtemChetverykov.com

I develop GTM strategy and comprehensive planning for founders and marketing leaders launching new products and accelerating revenue.

Product Marketing Consultant

MyCircles

At MyCircles we're building enterprise-quality LinkedIn solution for research, growth and lead nurture.

Co-Founder

Handshake

*Increased Enterprise/MM ACVs by 30% and helped drive the company's growth to $100M ARR.
*Improved long-term retention by 5%.
*Oversaw GTM for 50+ products.
*Led yearly roadmap planning, sales enablement, and integrated marketing campaigns.
*Hired, managed, and mentored a team of 8 (2 promotions).

Sr Director of Product Marketing and Growth

Indeed.com

*Launched Hiring Platform, Events, and IQ into Enterprise/Strategic segments, driving 100s of millions in ARR.
*Doubled revenue for SMB Resume product with PLG.
*Promoted to lead all Enterprise product marketing within 6 months.
*Hired and mentored a team of 11 (3 promotions).

Director of Product Marketing

Google

*Launched Hire in the US, UK, CA and grew the business from 0 to $30MM ARR.

Head of Marketing and Outbound sales, Hire by Google	

*Drove 25% of all North American hardware (Pixel, Home, Chromebook) sales and managed a $100M marketing plan.

Head of Marketing, Hardware

Built a web production and optimization team of 20; led redesign of G Suite, Google Cloud Platform, and Google for Education websites. Boosted trial conversion by 50% for G Suite and Google for Education through experimentation, and achieved a 175% QoQ organic trial growth for Cloud Platform via SEO optimization.

Web Product Manager at GCP and G Suite

Led product launches, experiential campaigns and retail partnerships.

Product Marketing Manager, Google Wallet

Led customer acquisition and education for Ads and Search in EMEA emerging markets.

Product Marketing Manager, Ads

GTM Strategist | Ex Google, Indeed, Handshake Sr Director of Product Marketing | MBA

🚀 Honored to be recognized as the #6 Top Product Marketer in the US by Favicon: https://www.favikon.com/blog/top-product-marketers-us 

I help founders launch products and drive revenue.

How I do it:
- Deep research
- Winning Messaging
- GTM strategy and plan
- Testing in the wild
Bonus: Helping you with LinkedIn Social Selling (via MyCircles Social Selling Co-pilot)

My Corporate Track Record:
💵 Scaled Google Hire from $0 to $30M ARR.
💵 Increased Handshake's average enterprise deal size by 30%.
💵 Successfully launched five $100M+ products at globally recognized tech companies.

What My Clients Say:
🗣️ "Artem's ability to clearly articulate strategy and provide actionable insights was a key component of our success...His approach helped us find a new monetization path, refine our product, GTM and drive revenue." - Juan Bourgois, CEO @ Jobgether(Ai Powered Recruiting Platform)
🗣️ "Founders looking for a strategic thought partner in product marketing - Artem is your guy!...Artem delivered a new messaging framework and built a detailed marketing guide for our team that drove a significant revenue uplift." - Eugen Mizin, CEO @ Jobtoday

👉 Schedule a complimentary consultation or learn more: https://artemchetverykov.com/

Specialties: Product Marketing, Go-to-Market Strategy (GTM), Product Strategy, Market Research, Audience Insights, LinkedIn Growth, B2B SaaS Marketing, New Product Launches, Market Entry, Revenue Acceleration, Founder & CMO Advisory.

Liza Cichowski

Fractional Product Marketing Director

Last Word MKTG

Clients Include: Stack Overflow, Dun & Bradstreet, Lowe's One Roof Media Network, Optable, Nextdoor,  Integral Ad Science (IAS), Eyeota, Anteriad, Simulmedia, Connatix, Genuin, Markerr, Burt Intelligence, mParticle, IQM

Visit www.lastwordmktg.com to learn more and view client projects.

Owner

Switchboard Software

Genuin

For retail media networks seeking deeper customer connections and new revenue streams, Genuin builds white-labeled, embeddable, video-based communities that sit on the retailer’s website and app, creating an entirely new space that consumers can engage with the brands they love while viewing highly-relevant organic and sponsored content.

Optable

Eyeota, a Dun & Bradstreet company

Markerr

Nextdoor

Integral Ad Science

Unified

Established and led Unified’s first Product Marketing Department, overseeing corporate and product messaging, sales enablement, strategic sales collateral, competitive analysis, and client communications.

Head of Product Marketing

Criteo

Spearheaded go-to-market initiatives for multiple advertiser and publisher product lines with primary responsibility for strategic messaging, sales enablement and awareness among new and existing clients, resulting in 20% lift in incremental sales and 90% client retention.

Are you 100% certain that your new product won’t fall on deaf ears?

If you want to grab more market share that will make your new product a success you need to:

• Hook your audience emotionally by telling a story instead of giving a list of features
• Show don’t tell that you understand not just their problems, but how your solution gives them better outcomes
• Create differentiation that is truly unique from your competitors

Successful marketing leaders know they can’t do it all. They know that:

• Complexity is the enemy. Cut through tech jargon and simplify your message
• Sales teams need compelling tools to win deals. Stop making unfocused decks and equip them with stories that resonate
• Your CEO’s request for a new website is masking a deeper problem. They *really* want a clear, impactful message that drives results
• Understanding buyers is key. Talk to them. It will make your messaging more relevant and differentiated
• Demand generation campaigns thrive on strong narratives. Features don’t sell as well as a compelling story that connect to people 
• Identifying the right expertise is much more effective than trying to do it all 

Having launched dozens of B2B products, I can assume that you’re: 

• Afraid of failure because you don’t have a product launch process
• Feeling tension with your sales team
• Getting frustrated because everyone and no one owns messaging
• Overwhelmed because there are knowledge gaps on your team
• Exasperated that there’s no company-wide alignment on marketing priorities

Ready to stop taking an ad-hoc approach to your product marketing and start aligning your team around a clear GTM strategy?

I transform the chaos product launches into a strategic advantage. By aligning product capabilities with market needs, simplifying complex messaging, and fostering cross-functional collaboration, I help companies not just launch products, but create market-ready solutions that resonate with prospects and empower sales teams to close deals. 

Working with me, you can expect:
• Messaging that resonates with your target audience 
• A clear product launch process that aligns Product, Sales, and Marketing
• A true collaboration with your Sales team to create materials they’ll actually use
• An effective liaison between Product and Sales that you wish you had time for

Let’s talk about how you can tell a better story. Whether or not we work together, I’ll give you some quick insights on your public-facing messaging. Hit the Book a Meeting button in my profile or go to: 

https://calendly.com/lastwordmktg/30-min-mtg

Founder and Fractional Product Marketer

Clients Include: Stack Overflow, Dun & Bradstreet, Lowe's One Roof Media Network, Nextdoor, Integral Ad Science (IAS), Eyeota, NetWise, Anteriad, Simulmedia, Connatix, Markerr, Burt Intelligence, and mParticle

Last Word MKTG focuses on three areas that are the foundation for a strategic product marketing program:

Activate & Understand Your Audience
·      Learn more about your customer’s pain points and ideal client profile
·      Identify what makes your product different from the competition
·      Develop messaging recommendations that highlight your core value
 
Create Your Strategy
·      Find out how a consultative sales approach is more effective
·      Tailor a compelling narrative that clearly explains your offering
·      Gain strategic guidance on the power of value-driven marketing

Tell Your Story
·      Build a narrative that shows your value and the problem you’re solving
·      Create a package of sales materials customized for multiple audiences
·      Expand your content across new verticals, product lines and customers

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Artem Chetverykov

Liza Cichowski

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