Artem Chetverykov

ArtemChetverykov.com

I develop GTM strategy and comprehensive planning for founders and marketing leaders launching new products and accelerating revenue.

Product Marketing Consultant

MyCircles

At MyCircles we're building enterprise-quality LinkedIn solution for research, growth and lead nurture.

Co-Founder

Handshake

*Increased Enterprise/MM ACVs by 30% and helped drive the company's growth to $100M ARR.
*Improved long-term retention by 5%.
*Oversaw GTM for 50+ products.
*Led yearly roadmap planning, sales enablement, and integrated marketing campaigns.
*Hired, managed, and mentored a team of 8 (2 promotions).

Sr Director of Product Marketing and Growth

Indeed.com

*Launched Hiring Platform, Events, and IQ into Enterprise/Strategic segments, driving 100s of millions in ARR.
*Doubled revenue for SMB Resume product with PLG.
*Promoted to lead all Enterprise product marketing within 6 months.
*Hired and mentored a team of 11 (3 promotions).

Director of Product Marketing

Google

*Launched Hire in the US, UK, CA and grew the business from 0 to $30MM ARR.

Head of Marketing and Outbound sales, Hire by Google	

*Drove 25% of all North American hardware (Pixel, Home, Chromebook) sales and managed a $100M marketing plan.

Head of Marketing, Hardware

Built a web production and optimization team of 20; led redesign of G Suite, Google Cloud Platform, and Google for Education websites. Boosted trial conversion by 50% for G Suite and Google for Education through experimentation, and achieved a 175% QoQ organic trial growth for Cloud Platform via SEO optimization.

Web Product Manager at GCP and G Suite

Led product launches, experiential campaigns and retail partnerships.

Product Marketing Manager, Google Wallet

Led customer acquisition and education for Ads and Search in EMEA emerging markets.

Product Marketing Manager, Ads

GTM Strategist | Ex Google, Indeed, Handshake Sr Director of Product Marketing | MBA

🚀 Honored to be recognized as the #6 Top Product Marketer in the US by Favicon: https://www.favikon.com/blog/top-product-marketers-us 

I help founders launch products and drive revenue.

How I do it:
- Deep research
- Winning Messaging
- GTM strategy and plan
- Testing in the wild
Bonus: Helping you with LinkedIn Social Selling (via MyCircles Social Selling Co-pilot)

My Corporate Track Record:
💵 Scaled Google Hire from $0 to $30M ARR.
💵 Increased Handshake's average enterprise deal size by 30%.
💵 Successfully launched five $100M+ products at globally recognized tech companies.

What My Clients Say:
🗣️ "Artem's ability to clearly articulate strategy and provide actionable insights was a key component of our success...His approach helped us find a new monetization path, refine our product, GTM and drive revenue." - Juan Bourgois, CEO @ Jobgether(Ai Powered Recruiting Platform)
🗣️ "Founders looking for a strategic thought partner in product marketing - Artem is your guy!...Artem delivered a new messaging framework and built a detailed marketing guide for our team that drove a significant revenue uplift." - Eugen Mizin, CEO @ Jobtoday

👉 Schedule a complimentary consultation or learn more: https://artemchetverykov.com/

Specialties: Product Marketing, Go-to-Market Strategy (GTM), Product Strategy, Market Research, Audience Insights, LinkedIn Growth, B2B SaaS Marketing, New Product Launches, Market Entry, Revenue Acceleration, Founder & CMO Advisory.

Startup GTM

As a founder, CMO, Growth and GTM Consultant to multiple companies, I

1. Advise SaaS, Marketplaces, and B2B companies with people-centric Go-To-Market (GTM) strategies.

2. Implement effective marketing tactics including 
-- Thought Leadership for Outreach, 
-- Communities for GTM, 
-- Content Strategy for Inbound, 
-- Newsletters for Acquisition and Engagement, 
-- Trust-Funnel for Conversions, 
-- Influencer Partnerships for Social Proof, and 
-- Customer-led Growth for Credibility
-- Partnerships for different growth stages
-- Distribution Network
-- Event-led Growth for awareness building and nurturing 

3. Newsletter on GTM Strategies (https://startupgtm.substack.com/) for global companies, attracting over 700 founders and CMOs as subscribers within 5 months.

4. Collaborated with over 150 founders and marketing leaders to refine GTM strategies.

5. Supported 7 companies at various stages (pre-seed, seed, and Series A+) in adopting Community-led Growth strategies.

6. Boosted an EdTech brand by building a community of 800+ professional learners within 3 months.

7. Assisted a B2B SaaS startup in establishing a community of 100+ global CHROs and senior leaders within 2 months.

8. Aided another B2B SaaS startup in validating initiatives on Thought Leadership and community engagement among Digital Security Heads.

9 .Serving as a Marketing and GTM Advisor to Evabot, building thought leadership, partnerships, and category awareness.

10. My expertise include: B2B Marketing, Product-Led Growth (PLG), Business Analysis, Social Media Marketing, Growth Marketing, Community-Led Growth, Copywriting, Investments, Business Development, Data and Analytics, Event-Led Growth.

CMO & Go-to-Market Advisor | Growth, Thought Leadership, Community, Social Media, Partnerships

Recruitment Stack

Helped recruiters and recruitment agencies increase the revenues by 30% and decrease the costs by 15% through a whitelisted SAAS enabled collaborative marketplace.

1. Solved for profile sourcing challenges for Recruitment Agencies by introducing Community-led sourcing collaboration marketplace
2. Built and launched a whitelisted SaaS (custom website + Job Board + ATS + CRM) for recruitment agencies to level-up digital presence in just 3 months.
3. Onboarded 45+ Recruitment Agencies within a span of 75 Days.
4. Exchanged 150+ profiles between recruitment agencies for 50+ Mid-level and Senior-level Roles (posted by recruitment agencies only)
5. Built a one-way community of 80+ recruiters and agencies

Founder and Chief Business Officer | Marketing & Sales

ReFier

Helping companies get qualified, evaluated and verified professionals in Non-Tech (Primarily Sales, Marketing and Customer Experience) & Tech Job Roles (Primarily Software Development)

1. Built a strong community of 6000+ Sales Professionals with 0-5 years of experience
2. Trained more than 800 Sales Professionals for 75+ sales opportunities in SaaS, B2B, and International Sales.
3. Qualification rates of trained candidates was 4x higher than general candidates our partner companies got from job portals
4. Helped 45+ Companies get trained and qualified professionals across various roles.

Founder & Chief Business Officer | Marketing, Sales, Ops

Helped Students and Professionals get the requisite upskilling for getting a dream job in non-tech roles. We built  a training marketplace for Companies, Colleges and Jobseekers to get requisite training from Experts, Trainers, and Coaches. 
SaaS and Marketplace platform for Cohort-based Courses with Community-led approach.

1. Partnered with 55 Corporate Trainers and Executive Coaches for management level (MDP, Transition Period, Managing Teams and 30 others), leadership level (LDP, Executive Presence, Team Handling and 40 others), and non-tech job level programs (Sales, Marketing etc)
2. Built learning communities of partner trainers and coaches - On an average 400 learners per community of Trainer, and Coach on respective topics.
3. Trained more than 10K+ learners over 600+ Training and Coaching sessions.
4. Conducted 10 Corporate Training Cohorts and 30 College Training Cohorts for Professionals and Students.
5. Newsletter-led Demand Generation Strategy for CHROs and HR Leaders ( https://refier.substack.com/ ) - 830+ Subscribers within 4 months.

Founder & Chief Executive Officer | Marketing, Sales, Ops

Tata Consultancy Services

Strategise and built solutions for Industrial IOT.

Senior Information Technology Analyst

Easeassist - School Management Solution

100% Mobile App based school management solution for School Admin, Teachers, and Parents. School Apps were white labelled, focused on branding institution.

Co-Founder & Chief Business Officer

CMC LTD

Information Technology Analyst

Samsung Research India

Developing IP and Algorithms for solving the problems in the network

Summer Intern

Siemens

Trainee

I started my GTM journey in 2016. I am an entrepreneur, founder, consultant for startups, marketer, GTM expert, B2B growth leader, thought leader, community and partnerships expert.

Currently, I help companies with people-first GTM strategies that cut through the noise and deliver results. I usually focus on launching new products, brand building, strategy and roadmap, thought leadership, partnerships, content and newsletter strategy, marketing automations, funnel building, LinkedIn & Twitter strategy, B2B influencer marketing.

Subscribe to my newsletter on People-first B2B Marketing Strategies:
https://startupgtm.substack.com 

In the last 10 years, I have:
-- Launched 4 businesses (SaaS, Marketplace, and Services) in B2B (bootstrapped 3 out of 4).
-- Strategized low-cost GTM strategies.

In the last 12 months, I have:
-- Consulted over 150 founders and marketing leaders to refine GTM strategies and a 30-day action plan.
-- Gained 600+ subscribers for the StartupGTM Newsletter.
-- More than 50% of subscribers are from international geographies (US, UK, SEA, etc.).
-- Began working with US-based companies on GTM strategies.
-- Assisted 8 companies in implementing a thought leadership and community-led GTM approach in their funnel.

Expertise: growth marketing, product-led growth (PLG), community-led growth, AI in Marketing application, performance branding, user acquisition, retention and Founder/CMO advisory in building and scaling growth, performance and content functions.

Some highlights from my previous startup experience:
1. Recruitment Stack:
-- Built and launched a whitelisted SaaS (custom website + Job Board + ATS + CRM) for recruitment agencies to level up their digital presence in just 3 months.
-- Onboarded 45+ Recruitment Agencies within a span of 75 days.

2. ReFier 2.0:
-- Built a strong community of 6000+ Sales Professionals with 0-5 years of experience.
-- Trained more than 800 Sales Professionals for 75+ sales opportunities in SaaS, B2B, and International Sales.

3. ReFier 1.0:
-- Trained more than 10K+ learners over 600+ Training and Coaching sessions.
-- Conducted 10 Corporate Training Cohorts and 30 College Training Cohorts for professionals and students.
-- Newsletter-led Demand Generation Strategy for CHROs and HR Leaders (https://refier.substack.com) - 830+ subscribers within 4 months.

Want to discuss something? Reach me on ayush@startupgtm.pro

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