Artem Chetverykov

ArtemChetverykov.com

I develop GTM strategy and comprehensive planning for founders and marketing leaders launching new products and accelerating revenue.

Product Marketing Consultant

MyCircles

At MyCircles we're building enterprise-quality LinkedIn solution for research, growth and lead nurture.

Co-Founder

Handshake

*Increased Enterprise/MM ACVs by 30% and helped drive the company's growth to $100M ARR.
*Improved long-term retention by 5%.
*Oversaw GTM for 50+ products.
*Led yearly roadmap planning, sales enablement, and integrated marketing campaigns.
*Hired, managed, and mentored a team of 8 (2 promotions).

Sr Director of Product Marketing and Growth

Indeed.com

*Launched Hiring Platform, Events, and IQ into Enterprise/Strategic segments, driving 100s of millions in ARR.
*Doubled revenue for SMB Resume product with PLG.
*Promoted to lead all Enterprise product marketing within 6 months.
*Hired and mentored a team of 11 (3 promotions).

Director of Product Marketing

Google

*Launched Hire in the US, UK, CA and grew the business from 0 to $30MM ARR.

Head of Marketing and Outbound sales, Hire by Google	

*Drove 25% of all North American hardware (Pixel, Home, Chromebook) sales and managed a $100M marketing plan.

Head of Marketing, Hardware

Built a web production and optimization team of 20; led redesign of G Suite, Google Cloud Platform, and Google for Education websites. Boosted trial conversion by 50% for G Suite and Google for Education through experimentation, and achieved a 175% QoQ organic trial growth for Cloud Platform via SEO optimization.

Web Product Manager at GCP and G Suite

Led product launches, experiential campaigns and retail partnerships.

Product Marketing Manager, Google Wallet

Led customer acquisition and education for Ads and Search in EMEA emerging markets.

Product Marketing Manager, Ads

GTM Strategist | Ex Google, Indeed, Handshake Sr Director of Product Marketing | MBA

🚀 Honored to be recognized as the #6 Top Product Marketer in the US by Favicon: https://www.favikon.com/blog/top-product-marketers-us 

I help founders launch products and drive revenue.

How I do it:
- Deep research
- Winning Messaging
- GTM strategy and plan
- Testing in the wild
Bonus: Helping you with LinkedIn Social Selling (via MyCircles Social Selling Co-pilot)

My Corporate Track Record:
💵 Scaled Google Hire from $0 to $30M ARR.
💵 Increased Handshake's average enterprise deal size by 30%.
💵 Successfully launched five $100M+ products at globally recognized tech companies.

What My Clients Say:
🗣️ "Artem's ability to clearly articulate strategy and provide actionable insights was a key component of our success...His approach helped us find a new monetization path, refine our product, GTM and drive revenue." - Juan Bourgois, CEO @ Jobgether(Ai Powered Recruiting Platform)
🗣️ "Founders looking for a strategic thought partner in product marketing - Artem is your guy!...Artem delivered a new messaging framework and built a detailed marketing guide for our team that drove a significant revenue uplift." - Eugen Mizin, CEO @ Jobtoday

👉 Schedule a complimentary consultation or learn more: https://artemchetverykov.com/

Specialties: Product Marketing, Go-to-Market Strategy (GTM), Product Strategy, Market Research, Audience Insights, LinkedIn Growth, B2B SaaS Marketing, New Product Launches, Market Entry, Revenue Acceleration, Founder & CMO Advisory.

Fractional CxO in tech

Consulting on business operations and product management for scaling companies, integrating emerging technologies and AI.

𝗚𝗲𝗻𝗔𝗜: Build and deploy LLM-based automation tools for real estate agents.
𝗙𝗶𝗻𝗧𝗲𝗰𝗵: Performed in-depth market analysis on the FinTech landscape to pinpoint investment opportunities for the IFC (International Financial Corporation, part of the World Bank Group).
𝗔𝗜 𝗩𝗶𝘀𝗶𝗼𝗻: Identified and validated customer pain points for an AI computer vision cloud service, formulated a business strategy, executed go-to-market roadmap, and secured successful fundraising.
𝗜𝗻𝗘𝗻𝗲𝗿𝗴𝘆: interim Chief Revenue Officer (CRO), formulated the value proposition for electrochemical innovations, and established a go-to-market strategy.

Consultant, Fractional COO / CPO / CRO

At MyCircles.AI, we build LinkedIn CRM that leverages cutting-edge technology to enable fast and effective lead nurturing.

Swiss Subnet

Business Strategy Advisor

Stable.com

Chief Operating Officer (interim)

FedEx

Led a team in developing a high-load back-end application to manage web traffic on FedEx.com.
Orchestrated the transformation of digital functions and the transition of key digital services.

Senior Product Manager & Program Manager

Bitfury

Established Product Management as a core function within the company, defining long-term product strategy, corporate governance, processes, and key metrics. Drove a systematic approach to product development by synchronizing organizational functions, resulting in an integrated portfolio of hardware, software, and services informed by market and competitor analysis.

Developed a strategic spin-off initiative, resulting in the establishment of Axelera AI, an AI-native hardware and software platform for edge computing.

Product Director

Product Manager

Polycom

Built Moscow EEC from scratch, elevating it to a top 3 center, surpassing Silicon Valley HQ in utilization.

Executive Experience Center Director

Microsoft

Managed product marketing activities for Microsoft Application Platform product portfolio (SQL Server, BizTalk, BI) to grow revenue and market share. Coordinates v-teams of 40+ and a $2M annual budget. Grew revenue by 40% in 2 years.

Set-up and coordinated data-driven marketing programs to drive B2B sales. Generated 900+ leads in SMB/SME segment and a $15M pipeline.

Sales Excellence Manager

LLC Internet Solutions (Ozon.ru)

Hands-on work with big-data to develop marketing insights and analytics for informed decision making in major e-commence company. Designed and implemented a product recommendation system, doubling conversion & increasing revenue by 20%.

Data Scientist

StatSoft (now part of Dell)

Consulting projects for data insight solutions in healthcare, marketing & logistics industries based on STATISTICA product.

Business Operations, Strategy, and Product Management leader with 20+ years of experience in the tech sector, specializing in driving product development and business growth. Proven track record of leading cross-functional teams and collaborating with C-suite executives. Expert in scaling companies by implementing emerging technologies in B2B to enhance efficiency, with a strong focus on data-centric domains (AI/ML, advanced analytics, data governance) and FinTech (stablecoins, payments, crypto, regulation).

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Artem Chetverykov

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